SparkCharge Case Study

SparkCharge Case Study
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NoGood drove a 668% increase in traffic growth to SparkCharge’s website while bringing bounce rates down by 8.5x.

Arrow Upnogood 668%
Organic Traffic
Arrow Downnogood 8.5x
Bounce Rate
Arrow Upnogood 87%
Conversion Rate

We drove a 668% increase in traffic to SparkCharge’s website while bringing previous bounce rates down by 8.5x in 4 months.

Discover how

Overview

SparkCharge is the first company to create a mobile EV charging system and network. Featured on Shark Tank, Sparkcharge makes electric vehicle adoption seamless. Their flagship mobile charging solutions provide EV owners with accessible and scalable charging, anytime and anywhere they may need it. They also work with businesses across industries such as retail, real estate, public agencies, and automotive OEMs that require EV charging, helping to address the challenges of limited charging infrastructure by providing flexible and scalable solutions.

The Challenge

  • Identify the opportunities for improvement for SparkCharge’s brand awareness and keyword rankings.
  • Unlock key performance areas that competitors didn’t leverage with strategic content and search marketing.

Services

Lead Growth Acquisition, Paid Media, SEO, CRO
Website Design, UX Analysis, and Copywriting
Content Strategy & SEO
Conversion Rate Optimization
Product-market Fit Validation
Channel and Value Prop Experimentation

Approach

Conducted rapid micro-experiments across search through messaging, and acquisition journeys to determine key value propositions and high-value markets.

Refined campaign strategy and ramped up on CRO and SEO efforts to combat spending decreases. Launched campaigns according to target segments of large fleet corporations and roadside assistance companies to A/B test and identify the highest value top-performing segments to improve campaign efficiency despite limited budgets.

Executed conversion rate optimization (CRO) changes by implementing an AIDA framework across landing pages to educate the target audience and increase overall conversion rates.

Launched zero-party data strategy with pop-up content offers to nurture high-intent leads and push them through to conversion.

Developed a content strategy for SparkCharge to establish authority and thought leadership in the mobile EV charging space.

Conducted comprehensive technical SEO audits to identify and rectify site issues affecting search engine visibility. Leveraged advanced analytics to monitor and report on SEO improvements and their impact on organic traffic and conversion rates.

Results

Within the first 4 months of working with NoGood, we drove a 668% increase in traffic to SparkCharge’s website while bringing previous bounce rates down by 8.5x.

We improved SparkCharge’s user journey, identifying pain points with two specific high-value personas – Fleet VPs and Roadside Assistance Providers. NoGoode created content plans catered to the interests and pain points of each persona, developing keyword research and potential headlines to go after their search queries and maintain top of mind.

NoGood saw a huge opportunity to optimize SparkCharge’s landing pages with social proof and user journey modifications. By leveraging insights together with the AIDA framework and analytics, we saw engagement on site increase by 89%, and site analytics reflected a change in user journey where users were able to understand SparkCharge’s offerings more quickly and concisely, leading to an increase in conversion rates.

Arrow Upnogood 668%
Organic Traffic
Arrow Downnogood 8.5x
Bounce Rate
Arrow Upnogood 87%
Conversion Rate

Performance Visualized

668%
Increase in Organic Traffic
87%
Increase in Conversion Rate

Squad

Helena Yang

Sr. Growth Designer
Nicole Teh

Nicole Teh

Growth Strategist

Alex Methvin

Growth Marketing Analyst
Abanoub

Abanoub Nabil

SEM Analyst