Our multichannel approach yielded a 46% increase in the conversion rate from demos attended to closed-won deals month-over-month and ensured successful engagement and conversion across diverse platforms.
Payzer Case Study
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21%
Sales Qualified Leads
46%
Improved Conversion Rate
30%
Improved CTR
We increased demos by 46% for a B2B enterprise valued at $250M.
Overview
Payzer specializes in tailored business management software for contractors.
Their platform, Payzerware, streamlines operations with tools like scheduling, invoicing, sales proposals, and maintenance agreements. It also offers diverse payment and financing options, empowering contractors to improve financial processes, reduce outstanding payments, and save time.
For contractors, Payzer is an indispensable ally, equipping them with efficient tools to manage and expand their businesses. Integrating business management features with payment solutions underscores Payzer’s dedication to addressing the distinctive needs of contracting businesses.
The Challenge
- Monetizing Free Users
- Expanding to Mid Markets and Enterprises
- Limited Awareness of Premium Features
- Creative Optimization
- Audience Targeting
- Balancing Acquisition and Retention
Services
SaaS Acquisition and Revenue Model Strategy
Paid Media (Meta, Linkedin, Google, Reddit)
Video Marketing and Content Creation
Conversion Rate Optimization
SEO
Growth Analytics & Proprietary Attribution Dashboards
Approach
We crafted ad copies and creatives tailored to the challenges of contractors in HVAC, plumbing, electrical, etc. This personalized messaging resulted in a 30% increased CTR month-over-month, indicating heightened engagement with our targeted content.
Implementing rigorous targeting led to a 46% month-over-month increase in demos scheduled to Sales Qualified Leads month-over-month, signifying a positive trend in potential customers actively exploring Payzer’s solutions.
Developing visually appealing ad creatives showcasing Payzer’s solutions contributed to a 21% increase in Sales Qualified Leads month-over-month, highlighting the improved quality of leads generated through our paid campaigns.
Our multichannel approach yielded a 46% increase in the conversion rate from demos attended to closed-won deals month-over-month and ensured successful engagement and conversion across diverse platforms.
Incorporating A/B testing optimizations allowed us to fine-tune ad creatives, messaging, and targeting strategies based on real-time performance data.
Results
We consistently grew SQLs MoM for Payzer.
SEO Optimization for Industry-Specific Keywords: Conducting comprehensive keyword research to optimize content around industry-specific terms pertinent to HVAC, plumbing, electrical, etc. This SEO strategy contributed to a 4% increase in organic sessions month-over-month, indicating the effectiveness of attracting organic traffic interested in our solutions.
Content Marketing Tailored to Contractor Pain Points: Creating and promoting insightful content such as blog posts and articles that directly address the challenges contractors face. This content marketing strategy played a role in a 69% increase in Sales Qualified Leads to demos attended month-over-month, showcasing sustained interest fostered through organic channels.
21%
Sales Qualified Leads
46%
Improved Conversion Rate
30%
Improved CTR
Performance Visualized
21%
Increase Sales Qualified Leads MoM
46%
Improved Conversion Rate
30%
Improved CTR
Squad
Gayana Sarkisova
Sr. Growth Strategist
Theano Dimitrakis
Growth Strategist
Ayushi Gupta
Growth Strategist
Nicole Teh
Growth Strategist
Sarah Baus
TikTok Community Manager
Nicole Li
Growth Analyst
Nesto Rivas
Growth Analyst
Alex Methvin
Growth Analyst
Helena Yang
Creative Lead