Payzer Case Study

SEO Optimization for Industry-Specific Keywords: Conducting comprehensive keyword research to optimize content around industry-specific terms pertinent to HVAC, plumbing, electrical, etc. This SEO strategy contributed to a 4% increase in organic sessions month-over-month, indicating the effectiveness of attracting organic traffic interested in our solutions.

Content Marketing Tailored to Contractor Pain Points: Creating and promoting insightful content such as blog posts and articles that directly address the challenges contractors face. This content marketing strategy played a role in a 69% increase in Sales Qualified Leads to demos attended month-over-month, showcasing sustained interest fostered through organic channels.

Sector-Specific Messaging: We crafted ad copies and creatives tailored to the challenges of contractors in HVAC, plumbing, electrical, etc. This personalized messaging resulted in a 30% increase in Click-Through Rate month-over-month, indicating hei ghtened engagement with our targeted content.

Precise Audience Targeting: Implementing rigorous targeting led to a 46% month-over-month increase in demos scheduled to Sales Qualified Leads month-over-month, signifying a positive trend in potential customers actively exploring Payzer’s solutions.

Creative Optimization: Developing visually appealing ad creatives showcasing Payzer’s solutions contributed to a 21% increase in Sales Qualified Leads month-over-month, highlighting the improved quality of leads generated through our paid campaigns.

Paid Platforms Selection: The strategic selection of paid platforms, including LinkedIn, Google, Reddit, and Meta, played a pivotal role in diversifying our reach. This multichannel approach contributed to the 46% increase in the conversion rate from demos attended to closed-won deals month-over-month and ensured successful engagement and conversion across diverse platforms.

A/B Testing and Conversion Tracking Optimizations: Incorporating A/B testing optimizations allowed us to fine-tune ad creatives, messaging, and targeting strategies based on real-time performance data. This iterative testing approach was crucial in continuously refining our paid marketing efforts for optimal results. Simultaneously, conversion tracking optimizations were implemented to ensure accurate measurement and analysis of user interactions throughout the customer journey. These optimizations and A/B testing further enhanced our ability to improve performance and deliver a more tailored and effective advertising experience.