Southern Marsh

South Marsh is one of the most iconic southern lifestyle clothing brands in the US. with more than $22m in annual revenues. It was founded in Louisiana in 2008 by two LSU grads, Matthew Valiollahi and Stephen Smith.

Arrow 68% Traffic
Arrow 45% Sign ups
Arrow 30% Sales

The level of efficiency and speed they introduced to our growth mix was unprecedented.

Within 6 months of working with the Nogood squad, we grew by 30% without much increase in ad spend.

Matthew Valiollahi

CEO

Objectives

There was an urgency for NoGood to step in to increase the bottom line revenue and website conversion rates while decreasing CAC by ensuring efficiency of ad spend and creating a frictionless user journey.

Challenges

Exceed the industry standard’s mobile conversion rate and the conversion rate of the overall site

Solutions

Guaranteed reliable data with proprietary funnel analytics, heatmaps, and tracking tools on the site to collect more in-depth UX and funnel data.

Ensured proper custom events were set up for Google Analytics and Facebook ads.

Analyzed historical data as well as newly collected data to further identify and confirm areas of opportunity as well as the levers that move key metrics.

Interviewed numerous customers and prospects who visited the website but hadn’t made a purchase in the previous 3 months and recording hundreds of non-converting sessions.

Results

The squad implemented a series of 9 macro experiments and 4 rounds of checkout flow and navigation design changes. The cumulative impact of these experiments was a total increase of 29% on top-line growth. The key drivers of this growth were the increase in average order value and conversion rate particularly on mobile.
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