Within 6 months of working with the Nogood squad, we grew by 30% without much increase in ad spend.
Southern Marsh
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Matthew Valiollahi
CEO
68%
Traffic
45%
Sign ups
30%
Sales
Southern Marsh is one of the most iconic southern lifestyle clothing brands in the US. It was founded in Louisiana in 2008 by two LSU grads, Matthew Valiollahi and Stephen Smith.
Overview
South Marsh is one of the most iconic southern lifestyle clothing brands in the US. with more than $22m in annual revenues. It was founded in Louisiana in 2008 by two LSU grads, Matthew Valiollahi and Stephen Smith.
The Challenge
- Exceed the industry standard’s mobile conversion rate and the conversion rate of the overall site
Services
Funnel Analytics
Custom Event Setup & Tracking
Tech & Data Audit
Customer Interviews
Results
The squad implemented a series of 9 macro experiments and 4 rounds of checkout flow and navigation design changes. The cumulative impact of these experiments was a total increase of 29% on top-line growth. The key drivers of this growth were the increase in average order value and conversion rate particularly on mobile.
68%
Traffic
45%
Sign ups
30%
Sales
Performance Visualized
68%
Increase in Site Traffic
45%
Increase in Sign Ups
30%
Increase in Sales