Little Word Project

As a result, Little Words Project saw revenue increase by over 333% compared to the same time last year, while maintaining a ROAS of 6x.


Arrow 187% Revenue
Arrow 50% Customer Acquisition
Cost (CAC)
Arrow 3x Repeat Customers
MOM

Having a trusted partner like NoGood has really given me peace of mind that my growth marketing is in good hands.

The team helped us reach our goals with speedy growth strategies, tactics, and on-brand campaign creativity.

Adriana Carrig

CEO

Who is
Little Words Project®?

Little Words Project® creates handcrafted bracelets, each made with a different inspirational word to encourage women to be kind to themselves and others.

These bracelets are the original word bracelets.

Objectives

Scale Little Words Project’s digital marketing strategy and direct-to-consumer business while the core team focuses on operations, branding, and growing their wholesale business.

Challenges

Little Words Project is not getting the scale and CAC to LTV economics they desire at this stage of the business.

Discounts are only available twice a year. Otherwise, there is a strict no discount policy for their products.

Little Words Project only started exploring paid channels a few months before hiring NoGood, so NoGood needed to build the growth marketing strategy from scratch.

Squad

Mark Arpaia

Versatile and experienced media strategist

Claudia Yuan

Creative Designer who helps to create positive outcomes

Queenie Leung

10+ years of experience in growth marketing for start-ups

Dan Mills

VP of Client Partner


Services Provided

Services Provided by NoGood:

  • Campaign strategy
  • Creative copy and messaging
  • Designs support for the various platforms
  • Media analytics and executive performance dashboard
  • Full site SEO audits

Media Management for:

  • Facebook and Instagram Ads
  • Google and Bing Ads
  • YouTube Ads
  • Pinterest Ads

Approach

  1. Determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities.

  2. Created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.

  3. Build a strong customer acquisition strategy from learnings from our experiments and targeting users in different stages of the conversion funnel.

Example of Creatives


Results

As a result, Little Words Project saw revenue increase by over 333% compared to the same time last year, while maintaining a ROAS of 6x.

From our learnings through experimentation, NoGood doubled ROAS and lowered CAC by 50% within the first 90 days allowing us to achieve strong ad efficiency.

Over nine months of campaigns, not only did online traffic increase by 252%, but the overall conversion rate improved by 20%.

252% Online Traffic
3x Repeat Customers
MOM

Ready to kick off your
growth journey? 🚀