NoGood drove a YoY revenue increase of 333%, while maintaining a 6X ROAS.

Arrow 187% Revenue
Arrow 6x ROAS
Arrow 3x Repeat Customers

Having a trusted partner like NoGood has really given me peace of mind that my growth marketing is in good hands.

The team helped us reach our goals with speedy growth strategies, tactics, and on-brand campaign creativity.

Adriana Carrig


Who is
Little Words Project®?

Little Words Project® is a different kind of jewelry company. They create handcrafted bracelets, each made with a different inspirational word to encourage women to be kind to themselves and others.

These bracelets are the original word bracelets.


Scale Little Words Project’s digital marketing strategy and direct-to-consumer business while the core team focuses on operations, branding, and growing their wholesale business.


Little Words Project is not getting the scale and CAC to LTV economics they desire at this stage of the business.

Discounts are only available twice a year. Otherwise, there is a strict no discount policy for their products.

Little Words Project only started exploring paid channels a few months before hiring NoGood, so NoGood needed to build the growth marketing strategy from scratch.


Mark Arpaia

Versatile and experienced media strategist

Claudia Yuan

Creative Designer who helps to create positive outcomes

Queenie Leung

10+ years of experience in growth marketing for start-ups

Dan Mills

VP of Client Partner

Services Provided

Services Provided by NoGood:

  • Campaign strategy
  • Creative copy and messaging
  • Cross-platform design support for the various platforms
  • Media analytics and executive performance dashboard
  • Full site SEO audits

Media Management for:

  • Facebook and Instagram Ads
  • Google and Bing Ads
  • YouTube Ads
  • Pinterest Ads


  1. Determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities.

  2. Created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.

  3. Leveraged experiment learnings to build a strong customer acquisition strategy and efficiently target users in different stages of the conversion funnel.

Example of Creatives


NoGood drove a YoY revenue increase of 333% while maintaining a 6X ROAS.

Leveraging key learnings from our rapid experimentation approach, the NoGood squad doubled ROAS while lowering CAC by 50% within the first 90 days, allowing Little Words Project to achieve strong ad efficiency.

Nogood increased online traffic by 252% and conversion rates by 20% over the course of 9 months.

252% Online Traffic
3x Repeat Customers

Ready to kick off your
growth journey? 🚀