NoGood drove a YoY revenue increase of 333%, while maintaining a 6X ROAS.
Little Words Project
187%
Revenue
6x
ROAS
3x
Repeat Customers
MOM
MOM
Having a trusted partner like NoGood has really given me peace of mind that my growth marketing is in good hands.
The team helped us reach our goals with speedy growth strategies, tactics, and on-brand campaign creativity.
Adriana Carrig
CEO
Who is
Little Words Project®?
Little Words Project® creates handcrafted bracelets, each made with a different inspirational word to encourage women to be kind to themselves and others.
These bracelets are the original word bracelets.
Objectives
Scale Little Words Project’s digital marketing strategy and direct-to-consumer business while the core team focuses on operations, branding, and growing their wholesale business.Challenges
Little Words Project is not getting the scale and CAC to LTV economics they desire at this stage of the business.
Discounts are only available twice a year. Otherwise, there is a strict no discount policy for their products.
Little Words Project only started exploring paid channels a few months before hiring NoGood, so NoGood needed to build the growth marketing strategy from scratch.
Squad
Mark Arpaia
Versatile and experienced media strategist
Claudia Yuan
Creative Designer who helps to create positive outcomes
Queenie Leung
10+ years of experience in growth marketing for start-ups
Dan Mills
VP of Client Partner
Services Provided
Services Provided by NoGood:
- Campaign strategy
- Creative copy and messaging
- Designs support for the various platforms
- Media analytics and executive performance dashboard
- Full site SEO audits
Media Management for:
- Facebook and Instagram Ads
- Google and Bing Ads
- YouTube Ads
- Pinterest Ads
Approach
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Determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities.
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Created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.
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Leveraged experiment learnings to build a strong customer acquisition strategy and efficiently target users in different stages of the conversion funnel.
Example of Creatives
Results
NoGood drove a YoY revenue increase of 333%, while maintaining a 6X ROAS.
Leveraging key learnings from our rapid experimentation approach, the NoGood squad doubled ROAS while lowering CAC by 50% within the first 90 days, allowing Little Words Project to achieve strong ad efficiency.
Over nine months of campaigns, not only did online traffic increase by 252%, but the overall conversion rate improved by 20%.
252%
Online Traffic
3x
Repeat Customers
MOM
MOM
