NoGood drove a YoY revenue increase of 333%, while maintaining a 6X ROAS.
Little Words Project
“
The team helped us reach our goals with speedy growth strategies, tactics, and on-brand campaign creativity.
Adriana Carrig
CEO
187%
Revenue
6x
ROAS
3x
Repeat Customers <br />
MOM
Overview
Little Words Project® is a different kind of jewelry company. They create handcrafted bracelets, each made with a different inspirational word to encourage women to be kind to themselves and others.
These bracelets are the original word bracelets.
The Challenge
- Little Words Project is not getting the scale and CAC to LTV economics they desire at this stage of the business.
- Discounts are only available twice a year. Otherwise, there is a strict no discount policy for their products.
- Little Words Project only started exploring paid channels a few months before hiring NoGood, so NoGood needed to build the growth marketing strategy from scratch.
Services
Campaign strategy
Creative copy and messaging
Cross-platform design support for the various platforms
Analytics & Performance Dashboards
Full site SEO audits
Media Management
FAQ
Approach
Determined marketing channel mix and approach by creating audience profiles based on past customers and their brand affinities.
Created a series of rapid experiments to test new channels, audience targeting, and brand messaging to find learnings about potential customers and conversion funnel behavior.
Leveraged experiment learnings to build a strong customer acquisition strategy and efficiently target users in different stages of the conversion funnel.
Results
NoGood drove a YoY revenue increase of 333%, while maintaining a 6X ROAS.
Leveraging key learnings from our rapid experimentation approach, the NoGood squad doubled ROAS while lowering CAC by 50% within the first 90 days, allowing Little Words Project to achieve strong ad efficiency.
Over nine months of campaigns, not only did online traffic increase by 252%, but the overall conversion rate improved by 20%.
187%
Revenue
6x
ROAS
3x
Repeat Customers <br />
MOM
Squad
Mark Arpaia
Versatile and experienced media strategist
Claudia Yuan
Creative Designer who helps to create positive outcomes
Queenie Leung
10+ years of experience in growth marketing for start-ups
Dan Mills
VP of Client Partner