Global SaaS Brand

The client is a team collaboration tool built by a Chinese unicorn. It combines a multitude of essential tools in a single interconnected platform, including Chat, Calendar, Creation, and Cloud storage. These functions are always in sync and are easy access from one to the next.


Arrow 879% Organic Traffic
Arrow 69% Sign Up Rate
Arrow 3x Keyword Rankings

NoGood is a strategic and insightful partner

They are consistent at delivering top-quality results in a quick and timely manner

Director of Growth Marketing

Objectives

While already popular internationally, this SaaS company was looking to break into the US market.

NoGood was tasked with the challenge of introducing them to the market, localizing the website, and growing their US user base.

Challenges

Just like owning or leasing a car, a Steer subscription is a capital intensive purchase.

Car subscriptions are a new category, so consumers require some education to fully understand the value and benefits.

Steer offers three unique plans, each at its own price point, attracting different audiences.

Applicants must be approved based on past driving record and credit score to access the subscription.

Squad

Mark Arpaia

Versatile and experienced media strategist

Claudia Yuan

Creative Designer who helps to create positive outcomes

Queenie Leung

10+ years of experience in growth marketing for start-ups

Dan Mills

VP of Client Partner


Services Provided

Services Provided by NoGood:

  • Idea validation and discovery
  • Growth financial model
  • Landing page building
  • Rapid product/MVP prototyping
  • Market and competition research
  • Persona and UX analysis
  • Full funnel analytics and journey tracking

Media Management for:

  • Facebook and Instagram Ads
  • Podcasts and Spotify Ads
  • Google and Bing Ads
  • Content Partnerships
  • Influencer Marketing
  • Influencer Marketing
  • SEO

Approach

  1. Build an inbound lead generation and user acquisition hub

  2. Redesign the website to localize for the US market in order to improve product messaging and overall conversion rate

SEO


Content Marketing:


Results

NoGood helped the company develop strategic content designed to drive qualified traffic.

Through conversion rate optimization, UX/UI updates, a brand new information architecture, as well as a content and SEO strategy, NoGood was able to support our client in their effort to break into the US market.

Conversion Rate Optimization and UX/UI: NoGood took on the redesign of the complete US site. From the homepage all the way through product pages, the About Us page, pricing, and more. Pages were created to optimize conversion rate and deliver a next-level user experience.

Information Architecture and Content Mapping: The first thing we noticed about the current website was the structure needed an update. In order to develop an effective customer journey, we built out a navigation structure developed to deliver the optimal experience from a content and SEO standpoint.

879% Organic Traffic
69% Sign Up Rate
3x Keyword Rankings

Ready to kick off your
growth journey? 🚀