Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.
of The Curve
Featured growth bites 🍪
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
Social media has been around for almost 20 years and the strategies have completely transformed. Here's how social was then vs. now.
Nov 30, 2022 10 min read
Performing data analysis using only spreadsheets can be a very repetitive and time-consuming task, but it doesn’t have to be that way anymore. Although spreadsheets are still useful, the majority...
Aug 10, 2021 8 min read
In the world of ever-growing social platforms, it’s hard to keep up. One platform among all the emerging “social networks” that you should have on your radar is Clubhouse. Clubhouse...
Jul 29, 2021 7 min read
Over the past 5 years or so, the no code and low code space has exploded with exciting new companies and products enabling creativity and innovation at an unprecedented scale....
Jul 27, 2021 13 min read
Engagement marketing is a buzzword that’s constantly thrown around in the marketing community. Though it’s a simple concept to grasp, many companies miss the mark and struggle to achieve real, sustainable results as they grow and scale.
Jul 23, 2021 6 min read
Sales are the engine of a business, they are a crucial part of a company’s formula for success. Despite the fact that every marketer and business owner puts in a...
Jul 8, 2021 7 min read
What is a marketing agency? Marketing agencies were created for the purpose of providing their clients with access to advertising professionals who have creative knowledge and industry expertise to create...
Jun 30, 2021 6 min read