Since Notion's re-launch in 2018, the collaborative note-taking and project management platform has surpassed over 20 million active users by staying true to their identity and tapping into their community of users to improve their product and expand globally. Keep reading our case study to learn exactly how they accomplished this
of The Curve
Featured growth bites 🍪
Community-led growth strategies foster humans' need for connection, sense of belonging and assist in acquiring new community members and brand advocates. Start building your community-led growth strategy with our step-by-step guide.
Jan 17, 2022 12 min read
As the worlds of branding and performance marketing overlap, performance branding emerges as the answer to a more efficient marketing strategy.
Learn how data science methods like machine learning, clustering, and regression have moved marketing from a creative domain to a scientific one.
May 26, 2020 11 min read
Paid social strategies are not a one size fits all process with many steps. The first step is understanding each platform.
Aug 12, 2022 12 min read
While LinkedIn is mostly seen as a digital resume and networking tool, that doesn’t mean the social network isn’t building itself to be as engaging as possible. That’s why it...
Mar 28, 2020 6 min read
With “data-driven or bust” as the marketing standard, digital marketers tend to favor quantitative metrics that can concretely ladder up to demographics. However, knowing a person’s age, income level, education,...
Mar 23, 2020 7 min read
The fear, uncertainty and social distancing measures caused by the COVID-19 epidemic are taking their toll on our lives and global economy. Businesses of all sizes have or will feel...
Mar 17, 2020 9 min read
Influencers have grown from a nice-to-have, experimental part of brand marketing to a ubiquitous force dominating the social space and a staple in most company budgets. Business Insider predicts that...
Mar 10, 2020 7 min read
Marketing is a unique profession because there is a low barrier to entry, meaning all types of people have the opportunity to enter the field. Though there are high-level marketing...
Feb 28, 2020 8 min read
It should come as no surprise that people trust the recommendations of their friends and family more than advertisements. Just how much? 90% of people say they believe brand recommendations from...
Feb 20, 2020 7 min read