What is a Creative Media Matrix? The Creative Media Matrix is a structure that helps visualize or navigate creative assets across key dimensions. The matrix rows represent creative assets (e.g.,...
LinkedIn’s removal of lookalike audiences has some advertisers worried. Rest assured, fellow marketers. There are two super-similar alternatives ready to go. Here’s what we’ll cover: Does LinkedIn do Lookalike Audiences?...
Excel in LinkedIn advertising with exemplary ad campaigns. Learn from the best practices and creative strategies showcased here.
TikTok was one of the few brands that thrived in 2020 and there are no signs of slowing down in 2021! With marketers beginning to notice how big of a deal TikTok is, many brands often struggle to adapt to the scene.
Elevate your marketing with meme ads. Our guide shows you how to creatively engage audiences for memorable campaigns.
Apple’s updated iOS 14 is coming soon and the impact on marketers could be dramatic but what exactly is all the fuss about? In this article, we’ll examine what the...
Targeting is the most important part of any marketing effort, full stop. Conversely, it’s often the least understood aspect of most social media campaigns. Agencies put forth countless variations of...
Explore the impact of elections on paid media and marketing strategies, and how to navigate changes in audience behavior.
