How AI Is Changing Marketing Analytics
Marketing analytics isn’t what it used to be. I remember when diving into campaign data meant manually pulling reports, squinting at spreadsheets, and spending hours trying to spot trends. Today,...
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Featured marketing analytics growth bites
Social Listening Strategy & the 5 Best Tools to Use
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question is a classic thought experiment, but may be...
Aug 4, 2025
7 min read
How Data-Driven Design Transforms Creative Processes
It might feel unnatural to connect data to design, but data is a critical component of the designer’s role. From interiors to graphic design, marketing, experiential design, and beyond, designers...
Jun 4, 2025
7 min read
Performance Metrics: Understanding Them and How to Use Them
Data-driven decision-making is paramount to running an effective media strategy and a successful business. Performance metrics are metrics and KPIs to measure in order to determine success. There are countless...
Mar 20, 2025
9 min read
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15 Most Common Deadly Mistakes in Data Analysis
It should come as no surprise that the modern marketer needs to master one major skill; data. As growth marketers, a huge part of our job is gathering data, reporting...
Oct 18, 2018
7 min read
