How AI Is Changing Marketing Analytics
Marketing analytics isn’t what it used to be. I remember when diving into campaign data meant manually pulling reports, squinting at spreadsheets, and spending hours trying to spot trends. Today,...
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Featured marketing analytics growth bites
Social Listening Strategy & the 5 Best Tools to Use
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question is a classic thought experiment, but may be...
Aug 4, 2025
7 min read
How Data-Driven Design Transforms Creative Processes
It might feel unnatural to connect data to design, but data is a critical component of the designer’s role. From interiors to graphic design, marketing, experiential design, and beyond, designers...
Jun 4, 2025
7 min read
Performance Metrics: Understanding Them and How to Use Them
Data-driven decision-making is paramount to running an effective media strategy and a successful business. Performance metrics are metrics and KPIs to measure in order to determine success. There are countless...
Mar 20, 2025
9 min read
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Optimizing Analytics with Advanced Event Tracking: A Practical Guide
This guide is your roadmap to mastering advanced event tracking — a technique that goes beyond simply tracking traditional metrics to uncover the “why” behind user actions. Whether you want...
Jan 2, 2025
11 min read
Marketing Analytics Trends: Predictions for 2025
As marketing analytics moves into 2025, it’s no longer about understanding the past; rather, it’s about predicting the future in real-time. With further developments in artificial intelligence (AI), real-time processing...
Dec 30, 2024
12 min read
The True Power of First-Party Data in Modern Marketing Measurement
In July 2024, Google reversed a decision to kill third-party cookies in Chrome, a surprise for marketers who had been hailing the arrival of a cookie-less future. Instead, the company...
Dec 23, 2024
11 min read
8 Martech Tools & Strategies to Power Growth Marketing in 2025
Martech tools are the greatest companion to any marketing strategy to ensure optimization and proper tracking and analysis.
Dec 18, 2024
8 min read
Mystery Solved: How to Fix GA4 Unassigned Traffic
Navigating the maze of unassigned traffic in GA4 can be incredibly frustrating for website owners and marketers. Imagine poring over your analytics data, only to find critical traffic sources lumped...
Nov 1, 2024
7 min read
Marketing Attribution Guide: Strategies, Models, and Best Practices
Learn more about marketing attribution strategies, models, and best practices to inform your marketing strategies better.
Aug 7, 2024
12 min read
A Predictive Analytics Guide for Marketers: See the Future, Shape the Customer Journey
Imagine knowing user actions before they even occur. Predicting users’ needs, personalizing their experiences, and staying ahead of the curve can be done using predictive analytics. Companies have access to...
Jul 17, 2024
10 min read
The Complete Marketer Guide to Media Mix Modeling (MMM)
As brands struggle to make sense of where to allocate their marketing dollars, Media mix modeling (MMM), often also known as marketing mix modeling, stands as a pivotal tool to...
Dec 27, 2023
7 min read
Mastering Creative Multivariate Testing at Scale
Unlock the potential of multivariate testing to drive impactful decisions and significantly improve your website's performance.
Sep 28, 2023
9 min read
