As marketing analytics moves into 2025, it’s no longer about understanding the past; rather, it’s about predicting the future in real-time. With further developments in artificial intelligence (AI), real-time processing...
Martech tools are the greatest companion to any marketing strategy to ensure optimization and proper tracking and analysis.
Learn more about marketing attribution strategies, models, and best practices to inform your marketing strategies better.
In July 2024, Google reversed a decision to kill third-party cookies in Chrome, a surprise for marketers who had been hailing the arrival of a cookie-less future. Instead, the company...
Martech tools are the greatest companion to any marketing strategy to ensure optimization and proper tracking and analysis.
Navigating the maze of unassigned traffic in GA4 can be incredibly frustrating for website owners and marketers. Imagine poring over your analytics data, only to find critical traffic sources lumped...
Learn more about marketing attribution strategies, models, and best practices to inform your marketing strategies better.
Imagine knowing user actions before they even occur. Predicting users’ needs, personalizing their experiences, and staying ahead of the curve can be done using predictive analytics. Companies have access to...
As brands struggle to make sense of where to allocate their marketing dollars, Media mix modeling (MMM), often also known as marketing mix modeling, stands as a pivotal tool to...
Unlock the potential of multivariate testing to drive impactful decisions and significantly improve your website's performance.
Analyzing user behavior is a critical aspect of understanding how people interact with a product or service. By studying users’ actions, preferences, and reactions, companies can gain valuable insights to...
A guide on capturing and utilizing zero-party data to optimize your acquisition efforts.
