As marketing analytics moves into 2025, it’s no longer about understanding the past; rather, it’s about predicting the future in real-time. With further developments in artificial intelligence (AI), real-time processing...
Martech tools are the greatest companion to any marketing strategy to ensure optimization and proper tracking and analysis.
Learn more about marketing attribution strategies, models, and best practices to inform your marketing strategies better.
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” This question is a classic thought experiment, but may be...
In the data-driven marketing world we all live in, we have more performance metrics than we know what to do with. Attribution modeling zooms in on specific touchpoints in a...
Are your marketing campaigns truly driving new growth, or would those conversions have happened anyway? In the age of data-driven marketing, this question is crucial. The answer lies in incrementality...
In today’s data-driven world, organizations are increasingly leveraging data analytics strategy to gain a competitive edge, understand customer behavior, and optimize operations. However, this reliance on data comes with a...
It might feel unnatural to connect data to design, but data is a critical component of the designer’s role. From interiors to graphic design, marketing, experiential design, and beyond, designers...
If you’re reading this, it means you’re on your way to using Meta to promote your business — congratulations! Now, let’s dive in. Whatever your business objective (sales, leads, or...
Data-driven decision-making is paramount to running an effective media strategy and a successful business. Performance metrics are metrics and KPIs to measure in order to determine success. There are countless...
This guide is your roadmap to mastering advanced event tracking — a technique that goes beyond simply tracking traditional metrics to uncover the “why” behind user actions. Whether you want...
As marketing analytics moves into 2025, it’s no longer about understanding the past; rather, it’s about predicting the future in real-time. With further developments in artificial intelligence (AI), real-time processing...
