Narée Asherian
Emerging Short-Form Video Trends for Marketers to Monitor in 2023
Short form what? Outside of AI, “=short-form video content” is everyone’s new favorite buzzword. You’ve seen short-form content everywhere — you’ve just never identified it as such. According to statistics,...
Liquid Death Marketing Strategy: Making Water Cool Again
Picture an office environment. You might get a picture of cubicles peppered with button-down-clad people. The folks at Liquid Death would see a very different setting: employees donning hoodies stationed by computers next to a skateboard ramp.
TikTok Live Shopping: Strategic Value, Use Cases + Examples
Entertaining and story-driven marketing campaigns in TikTok Live Shopping to help you grow, retain and enjoy an immediate payoff for your brand.
Marketing To Gen-Z: The Ultimate Guide To Winning Generational Trust
An inside look at how Gen-Z prefers social search, different media platforms and values, and how to leverage these preferences to market to them.