Headshot of Marina Chilingaryan, Director of Brand, Social & Community at NoGood.

Marina Chilingaryan

Marina is a Director of Brand, Social & Community with experience leading organic social, creator, brand and community strategies for startups and enterprises. She’s worked with companies like Oura, MongoDB, and Amazon to build brands people want to follow (and communities they want to be part of).

Cover image for "Community-led growth: Brand Community as a growth lever"

Community-Led Growth: Brand Community as a Growth Lever

Building a brand community through community-led growth strategies can be a growth lever for acquisition, brand equity, trust, and retention. Community-led growth fosters humans' need for connection and provides a sense of belonging which brings value and conversion. Start building your brand community-led growth strategy with our step-by-step guide.

Jan 20, 2025 18 min read