As short-form video content continues to take over how we consume information, there’s something to be said about written content that just hits the spot. Video formats don’t work for everyone — sometimes speaking to the camera isn’t a strong suit when sharing thoughts and opinions. Platforms like LinkedIn are popular for sharing and informing users, housing voices of people from from and wide who post daily blurbs about the latest news, specifically in the marketing world.
LinkedIn has progressed over the past few years to become much more than what we originally knew it to be – a job board. Now, it’s about networking and spreading the word. When it comes to the latest marketing trends, ad campaigns, or any other hot topics, LinkedIn is the place to look for professional opinions and thoughtful insights.
I’ve collected a list of 10 valuable LinkedIn accounts to follow in 2025 to stay up to date on all things trending.
TL;DR – The Best Linkedin Marketing Accounts to Follow in 2025
- NoGood
- Ryan Pearson
- Eugene Healy
- Martin Zarian
- HubSpot
- Ashwinn Krishnaswamy
- Grad Girl Marketing
- Pretty Little Marketer
- Ali Kaltman
- The Marketing Millennials
1. NoGood
Profession: Advertising Services
Follower Count: 58.2K
Topics Covered: Ad Campaigns, Trends, AI, Growth Marketing, Content Marketing, Graphic Design
Most Recent Posts:
NoGood is not only a marketing agency, but we’re also a community of creative thinkers who are all about social media. Our team posts weekly news updates about the latest marketing trends, from brand collabs to movie pop-ups. We look at news from a holistic perspective — connecting the dots to strategy and the ecosystem of social media.
2. Ryan Pearson
Profession: Brand Strategist
Follower Count: 12K
Topics Covered: News Roundups
Most Recent Posts:
Ryan Pearson is a strategist who stays on top of the latest marketing news. He covers a wide variety of topics, from brand campaigns to AI, and he always provides his users with unique insights. His series, “10 things I’m paying attention to today,” is great for people who are looking for important sources to read about the latest news. He highlights important marketing news occurrences Monday through Friday, giving users a lot of timely information.
3. Eugene Healy
Profession: Brand Strategy Consultant
Follower Count: 8K
Topics Covered: Hot Takes, Brand Analysis, Culture Analysis
Most Recent Posts:
Eugene Healy is the king of hot takes. He posts short-form videos on his account where he does a deep dive into an analysis of all things brands and culture. His videos explore topics such as leveraging nostalgia in branding, the importance of creativity in late-stage social media, and effective marketing tactics for emerging generations.
4. Martin Zarian
Profession: Full-Stack Brand Builder
Follower Count: 26.7K
Topics Covered: Marketing Strategy, Branding
Most Recent Posts:
- There’s a lot of BS out there…especially B2B tech space.
- Bad branding is incredibly more expensive than good branding.
Martin Zarian is all about honesty when it comes to his breakdowns. With his straightforward and blunt answers, he’s a trustworthy resource for what to do and what not to do when building your brand. Martin can be leaned on for branding tips and tricks for new and current brands.
5. HubSpot
Profession: Software Development Company
Follower Count: 1M
Topics Covered: Marketing Memes, Courses, Tips and Tricks
Most Recent Posts:
In the past, it’s been rare for big brands to develop online personalities, but companies like HubSpot proved it can be done – and well. Their witty, tweet-like posts reflect on office culture, current trends, and overall build a character. Their page can be taken as inspiration for other brands as they build their online presence and personalities.
6. Ashwinn Krishnaswamy
Profession: Partner at Forge
Follower Count: 8K
Topics Covered: Brand Breakdowns, Strategy, eCommerce
Most Recent Posts:
Ashwinn Krishnaswamy provides depth-analyses on rebrands, new brands, and product releases. He often goes over the ins and outs of what’s new and why it does or doesn’t work. His insights offer great value when it comes to building consumer brands.
7. Grad Girl Marketing
Profession: Global Marketing Community
Follower Count: 152K
Topics Covered: Marketing Campaigns, Trends, Trend Marketing
Most Recent Posts:
Grad Girl Marketing is a global, women-led community. Their series of “top marketing campaigns of the week” is a regular roundup of 4 campaigns plus one throwback. We can often find industry trends and insights, relatable marketing content, as well as tips and career advice for marketers who are building their personal brands.
8. Pretty Little Marketer
Profession: Global Marketing Community
Follower Count: 302K
Topics Covered: Marketing Memes, Marketing Hot Takes, Tips and Tricks, Trends, Predictions
Most Recent Posts:
Global marketing communities are not to be underestimated. Pretty Little Marketer aims to simplify marketing and social media strategies. They talk about industry news, trends, and professional development content tailored to marketing professionals. They also post witty, tweet-like text posts to showcase their page’s personality, delivering knowledge and character.
9. Ali Kaltman
Profession: Brand Director
Follower Count: 7K
Topics Covered: Brand Marketing, Trends
Most Recent Posts:
Ali Kaltman is a marketing professional who shares content on marketing strategies, industry trends, and personal development tips. She engages with her network by sharing articles and participating in discussions related to marketing and business development.
10. The Marketing Millennials
Profession: Media Production
Follower Count: 1M
Topics Covered: Marketing Memes
Most Recent Posts:
If you need a mental break from all things educational and informative, The Marketing Millennials specializes in office culture marketing memes. They’re witty and comedic, providing marketing agencies with relatability and funny memes to share in the work chat. Inspiration can be taken from this page for marketing tweets and threads.
Takeaways
When learning how to stay in the loop of what’s currently happening, LinkedIn is a great tool for that. Valuable and insightful conversations can be started, giving you the outlet to network with others on your marketing journey. Stay up to date on the latest news, strategies, and trends with these accounts to further your knowledge and personal brand.
