Seattle’s rise as a tech hub started in 1979, when Microsoft relocated its main headquarters to Seattle, Washington. It is the ideal location for some of the newest startups and most influential brands, including Amazon, the world’s number-one company.
Seattle is also the center of the burgeoning space industry. It is a top place for companies because it has many talented people and resources.
Today, Seattle looks much like the early days of Silicon Valley.
The city has many innovative marketing agencies because it is a top city for new businesses and established iconic brands. Seattle’s marketing agencies are innovative, resourceful, and committed to significantly impacting brands.
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Frequently Asked Questions
How Do I Choose a Good Marketing Agency?
First and foremost, you need to make sure that the agency’s services align with your business needs. You might like the look, feel, and interactions you’ve had with an agency, but if they don’t offer what you need, you’ll need to look elsewhere.
Evaluate their experience. Any good agency’s site will have case studies, awards, and customer testimonial sections where you can get some understanding of their experience and client sentiment.
Create a short list of options and start to whittle them down to a handful of ones you feel confident about. Then, get into the more detailed questions, like pricing and how they report results.
Pricing and result reporting are critical. You want to be able to see and show stakeholders ROI, so if you can be crystal clear on money going out and money coming in, you’ll be in a much better position to convince higher-ups of the effectiveness of these efforts.
Selecting the Right Agency: Key Considerations
1. Clear goals and expectations
Have a list of pre-set goals and allow those to create the expectations for your chosen agency. Having clear goals and expectations from both sides sets the foundation for a successful engagement. Both you and the agency should feel comfortable with the goals, align the services, and allocate the necessary budget to reach them.
2. Niche or full-service approach
Do you need a full-stop shop, or are you looking for something more specialized? If you have specific goals and only operate on a single channel, you might want to find a specialized agency to handle that work. Sometimes you don’t know what else you need and want to have options in the future depending on how the first initiatives go. In this situation, you might want to go with an agency that offers diverse services to help you grow as it comes.
3. Past performance
Review the agency’s past campaigns, case studies, and client feedback. This can be difficult to gauge on the agency website alone, so you can use aggregate agency rating sites like Clutch, SEMRush, and others to get an outside view of past performances.
4. Strategy alignment
Once you get into talks with a few agencies, you can assess the cohesiveness of each proposed strategy. Take stock during the pitching process of who sounds more comfortable, and evaluate the cohesiveness of their plan and strategy.
6. Communication and trust
After hearing a few pitches, you are able to gauge each agency’s communication skills, responsiveness, and level of professionalism. You’ll know when you have a punctual and experienced team on your hands when you experience efficient and constant communication.
7. Critical perspective
Make sure you’re not dealing with a “yes-man” kind of agency. You want to have a group of professionals looking to grow your business, not just do whatever you say. By engaging with an agency, you must trust their expertise and understand that you might not have all the answers. When you start to get a little push-back, you might be dealing with an agency just looking to comply instead of grow.
Is It Worth Hiring a Marketing Agency?
Partnering with a marketing agency is good for businesses large and small who are either trying to get off the ground or get to the next level of growth. Working with a knowledgeable partner can help fast-track results and get you to your goals with less headache. Some of the main advantages of partnering with an experienced agency are:
- Tailored strategies: Agencies are better than ever at adapting successful strategies to work in various industries. Adapting instead of creating new strategies from the ground up gives agencies what they need to move fast and create successful campaigns.
- Data-driven insights: Agencies also add a new level of depth to your efforts and commonly use advanced tools and platforms to provide you with an incredible amount of data and insights, so you know where and how to iterate on your plans.
- Budget efficiency: You can get a team of experts for the price of a single in-house marketer, or two. If you’re not ready to hire your own panel of experts, partnering with an agency can provide savings without compromising on budget.
- Expertise and strategic alignment: Agencies make you feel like they are working for you and only you. The best part is that they work with many different clients. This allows for rapid experimentation and equips marketers with knowledge of different marketing environments that can benefit your campaigns.
The Top Seattle Marketing Agencies in 2024
1. NoGood
NoGood defies the conventions of a typical Seattle marketing agency. As your reliable ally in achieving remarkable growth, they work closely with renowned global brands, empowering them to construct and expand their businesses to unparalleled heights.
NoGood’s team of seasoned professionals possesses an unwavering commitment to continuous learning. They take immense pride in integrating cutting-edge technology and tactics into their comprehensive growth marketing strategy.
Office Location: Seattle, New York City, Los Angeles, Miami
Year founded: 2017
Team Size: 50 – 100 employees
Key Services: Social Ads, SEM, Performance Branding, Search Engine Optimization, Content Marketing, Marketing Analytics, Conversion Optimization, Fractional CMO, Video Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto
Case Studies: View all case studies.
2. POP
POP is a team of coders, designers, and marketers that form meaningful partnerships. TThe agency has worked with some well-established brands and helped these companies create delightful digital experiences. They get results through various technology platforms and by creating robust marketing campaigns.
Office Location: Seattle, WA
Year founded: 1996
Team Size: 50 – 200 employees
Key Services: Digital Marketing Plans, Email Marketing Services, Visual Design, Advertising Seattle, Social Media Strategy
Industries Served: Makeup, Software
Case Studies: N/A
3. Brainlabs
Brainlabs is an agency that takes a scientific approach to marketing. This online marketing agency helps businesses grow through constant testing and learning.
Their approach typically starts with understanding the ins and outs of your business by getting into the minds of your customers and understanding their needs and unique buyer’s journey. They customize their teams to your business and have Super Teams that have related industry knowledge and marketing experiences so that you know you’re in capable hands.
Office Location: London
Year founded: 2012
Team Size: 500 – 1000 employees
Key Services: Search Engine Optimization, Social Media Marketing Services, Digital Strategy Services, Social Media Ads, Creative Design
Industries Served: N/A
Case Studies: N/A
4. Canesta
Canesta works to create memorable user experiences to attract highly-qualifed customers to your business. Canesta has trusted partnerships with a variety of Ecommerce platforms, including Bigcommerce, Woocomerce, Magento, and Shopify, making it an Ecommerce marketing powerhouse.
The agency also works with companies in unique verticals such as tourism, perfumes, appliance repair, automotive, and more. They let the learnings lead the way and have built an award-winning process of finding the opportunity, testing, refining, and boosting positive results.
Office Location: Seattle, WA
Year founded: 2016
Team Size: 11 – 50 employees
Key Services: Search Engine Optimization, Design Services, Search Engine Marketing, Email Marketing Services, Marketing Consultancy, Social Media Marketing Agency
Industries Served: Beauty, Home Goods, Skincare
Case Studies: View all case studies.
5. Portent
Portent is an all-in-one digital agency that creates effective marketing campaigns that lead to business success. The agency helps clients by building sustainable, long-term strategies. Their futuristic approach and mindset have allowed them to stay relevant for nearly 30 years.
Their approach to marketing is built on infrastructure, analytics and content. They developed this framework and approach by overcoming a diverse set of challenges across paid, owned, and earned media. They are relentless learners and collaborators who would be a great extension of your team.
Office Location: Seattle, Washington
Year founded: 1995
Team Size: 11 – 50 employees
Key Services: Search Engine Optimization, Content Creation, Social Media Strategy, Influencer Marketing, PPC Management
Industries Served: Communications Industry, Relocation Services
Case Studies: View all case studies.
6. Chair 10 Marketing
Chair 10 marketing intelligently drives business success for companies through a highly focused methodology that includes core services in PPC, SEO, and social media marketing.
This agency dives into partnerships with a lot of questions and curiosity. This ensures the digital marketing efforts align with the company’s objectives.
Office Location: Seattle, WA
Year founded: 2006
Team Size: 11 – 50 employees
Key Services: Search Engine Optimization, Google My Business Ads, Reputation Management, Digital Marketing Strategy, Amazon Advertising, PPC Advertising
Industries Served: Healthcare Industries, Higher Education, Franchise Marketing
Case Studies: N/A
7. Local View
Local View prides itself on delivering 5-star digital marketing services for an affordable price. They are committed to the client’s goals and position themselves with the client’s mission, goals and values in mind.
This allows Local View to create long-term customer relationships that are mutually beneficial.
Office Location: Seattle, WA
Year founded: 2015
Team Size: 2 – 10 employees
Key Services: Seattle Advertising, Reputation Management, Seattle-based Social Media Marketing Agency, Search Engine Optimization, Website Development
Industries Served: Legal, Healthcare Industries
Case Studies: View all case studies.
8. Mockingbird
This unique marketing agency is focused on delivering highly efficient services to only the legal industry. Mockingbird offers marketing plans for law firms across all sizes, locations, and practices, including criminal defense, personal injury, etc.
The agency is data-driven and committed to maintaining high-level performance marketing services through tried and true tactics.
Office Location: Seattle, Washington
Year founded: 2013
Team Size: 11 – 50 employees
Key Services: Digital Marketing Solutions, Content Development, Dark Social Media Marketing, Search Engine Optimization, Google Ads
Industries Served: Legal
Case Studies: View all case studies.
9. Socialistics
Socialistics is a highly focused social media agency. The agency understands that social media marketing has a negative connotation and is often overlooked by businesses. However, Socialistics understands the importance of creating a solid social media presence and wants to help companies achieve this.
The team of creatives and marketers craft a unique story for each client across all social media channels. Each story is planned out across months and serves to deliver customer engagement.
Office Location: Seattle, Washington
Year founded: 2018
Team Size: 2 – 10 employees
Key Services: Marketing Content, Social Media Management, Facebook Advertising, Social Media Advertising, Copywriting
Industries Served: Real Estate, Health, Food & Beverage
Case Studies: View all case studies.
10. Sonic x Media
Sonic x Media has worked across many verticals, including eCommerce, home service, entertainment, and more. They help clients improve their digital advertising with innovative ad tech and robust campaign strategies. Their team of dedicated experts devotes their careers to being flexible and advancing with the industry instead of playing catch-up.
Developing a brand isn’t easy, Sonic x Media has the expertise that can help you make rapid and targeted changes that affect the bottom line.
Office Location: Seattle, Washington
Year founded: 2020
Team Size: 1 – 10 employees
Key Services: Traditional Ads, Media Planning, Media Buying, Digital Strategy Services, Social Media Marketing, Paid Search Channels
Industries Served: Travel, Entertainment, Home Services
Case Studies: View all case studies.
11. Belief Agency
Belief agency is a full-service creative agency that wants to tell your story. The agency works to help brands that stand for actual missions and help them say to the world. Belief implements its belief framework, content development, brand design, video production, and digital marketing to tell a brand’s story.
Office Location: Seattle, Washington
Year founded: 2012
Team Size: 11 – 50 employees
Key Services: Advertising Campaigns, Web Development, Brand Development, Customer Journey Development, Branding Solutions, Web Design
Industries Served: Healthcare
Case Studies: View all case studies.
If you need help refreshing your marketing strategy, connect with one of our marketing experts.
