“A third of people click on PPC ads because they directly answer their questions.” – Clutch
Knowing this, PPC is, of course, a great way to drive traffic to your website. However, it will also help you explore more opportunities and reach new customers. We understand that every PPC ad should be worth the investment, which is why we’ve created this list of the best PPC agencies in Canada.
Be sure to stay until the end, when we’ll discuss how you should go about choosing a PPC agency and more!
The Top 10 PPC Agencies in Canada
1. NoGood
Description: NoGood utilizes highly targeted campaigns and display ads to reach customers who are in the high purchase consideration stage. Their expertise spans various platforms, including Google, Bing, and AdRoll, where they implement paid search strategies that enhance lead volume and quality by targeting relevant audiences with the right keywords.
By capturing top-funnel traffic and converting it through rapid experimentation, NoGood identifies customer intent hotspots to position your brand in front of the right audience at the perfect moment. With PPC specialists having a minimum of 5 years of experience across diverse industries, NoGood integrates PPC strategies as a crucial element of a brand’s growth in digital marketing.
Office Location: Toronto, New York (HQ)
Year Founded: 2017
Team Size: 50-100
Key Services: PPC Advertising, Search Engine Optimization, Conversion Rate Optimization, Content Marketing Services, Marketing Analytics, Fractional CMO, Video Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI
Case Studies: View all case studies.
2. Seoplus+
Description: Seoplus+ is a digital marketing agency that offers a comprehensive suite of services, including PPC, SEO, social media marketing, and web development. Their results-driven approach ensures maximum ROI for clients across various industries.
Office Location: Ottawa, Ontario
Year Founded: 2012
Team Size: 10-49
Key Services: PPC Marketing, SEO, Social Media Marketing Services, Web Development, Expertise in Content Development, Digital Marketing Solutions, Brand Design
Industries Served: Healthcare, Real Estate, Legal, Retail
Case Studies: View all case studies.
3. Mediaforce
Description: Mediaforce is a full-service digital marketing agency that focuses on creating impactful PPC & Google Ads campaigns. They leverage advanced analytics and advertising strategies to enhance online visibility and drive business growth.
Office Location: Toronto, Ontario
Year Founded: 1996
Team Size: 10-49
Key Services: Canada PPC Marketing Services, SEO Efforts, Web Design, Social Media Marketing Services, Google AdWords, Digital Marketing Strategies
Industries Served: E-commerce, Automotive, Healthcare, Education
Case Studies: View all case studies.
4. Search Engine People
Description: With a focus on data and analytics, Search Engine People offers tailored PPC solutions that align with clients’ business goals. Their expertise spans various digital marketing channels, ensuring a holistic approach to online growth.
Office Location: Toronto, Ontario
Year Founded: 2001
Team Size: 50-249
Key Services: PPC Canada, SEO Agency, Conversion Optimization, Content Marketing, Inbound Marketing, Display Advertising, Mobile Marketing, Web Design & Development
Industries Served: Healthcare, Finance, Education, Retail
Case Studies: N/A
5. 1UP Digital Marketing
Description: 1UP Digital Marketing specializes in PPC and SEO services, delivering measurable results for businesses of all sizes. Their strategic approach maximizes ad performance and drives qualified traffic to clients’ websites.
Office Location: Vancouver, British Columbia
Year Founded: 2013
Team Size: 2-9
Key Services: Search Engine Marketing, Search Ads, SEO Company, Conversion Optimization, Digital Strategy
Industries Served: Tourism, E-commerce, Nonprofit, Technology
Case Studies: View all case studies.
6. ReClick.io
Description: ReClick.io is known for their its expertise in managing PPC campaigns across Google Ads and social media platforms. They provide comprehensive solutions that include media buying, reporting, and performance analysis.
Office Location: Beaconsfield, Quebec
Year Founded: 2020
Team Size: 2-9
Key Services: PPC Management, SEO, Media Buying, Reporting & Analytics, Google Ads Management
Industries Served: Marketing, Retail, Technology, Professional Services
Case Studies: View all case studies.
7. NAV43
Description: NAV43 is a Toronto-based agency offering PPC, SEO, and conversion optimization services. Their data-driven strategies are designed to enhance online presence and improve customer acquisition for their clients.
Office Location: Toronto, Ontario
Year Founded: 2016
Team Size: 2-10
Key Services: PPC Management, Search Engine Optimization, Conversion Optimization, Ads On Search Engines, Advertising Services, PPC & Google Ads, Digital Marketing Firm, Paid Media
Industries Served: Travel, E-commerce, Finance, Technology
Case Studies: View all case studies.
8. Directive
Description: Directive specializes in PPC and SEO for SaaS and enterprise companies. Their strategic approach focuses on driving significant growth through tailored digital marketing campaigns.
Office Location: Toronto, Ontario
Year Founded: 2014
Team Size: 50-249
Key Services: PPC Marketing Services, Search Engine Optimization, Conversion Optimization, Content Marketing, Account-Based Marketing, PPC Management Strategy, Video Production
Industries Served: SaaS, Technology, B2B, Education
Case Studies: View all case studies.
9. BlueHat Marketing
Description: BlueHat Marketing provides a full range of digital marketing services with an emphasis on PPC and SEO. They aim to deliver results that help businesses increase visibility and achieve their growth targets.
Office Location: Montreal, Quebec
Year Founded: 2009
Team Size: 10-49
Key Services: PPC Marketing Services, Search Engine Optimization, Web Development, Social Media Marketing, Online Branding, Digital Marketing Company, Influencer Marketing
Industries Served: Real Estate, Legal, Automotive, Healthcare
Case Studies: N/A
10. Edkent Media
Description: Edkent Media offers comprehensive PPC services to maximize ROI for their clients. They combine creative advertising with precise targeting to reach the right audience and drive conversions.
Office Location: Toronto, Ontario
Year Founded: 2014
Team Size: 10-49
Key Services: PPC Canada Services, Search Engine Optimization, Social Media Marketing Services, Web Design, Inbound Marketing, Email Marketing, Creative Digital Marketing Agency
Industries Served: Healthcare, E-commerce, Education, Professional Services
Case Studies: N/A
These agencies are the best in Canada, and each has a respective specialty. Thus, depending on the desired focus on experience, this list offers multiple options to meet your business needs.
Frequently Asked Questions
How do PPC agencies determine the right keywords for a campaign?
PPC agencies conduct extensive keyword research to identify terms potential customers use when searching for products or services. This involves analyzing search volume, competition, and cost-per-click data to select the most effective keywords. Agencies also use tools like Google Keyword Planner and SEMrush to refine their keyword strategies. Additionally, they continuously monitor and adjust keywords based on campaign performance to optimize results.
What industries benefit the most from PPC advertising?
Virtually any industry can benefit from PPC advertising, but some of the most common ones include e-commerce, healthcare, finance, real estate, and technology. These industries often have highly competitive markets where immediate visibility can lead to significant business gains. PPC allows these industries to target specific demographics and geographic areas, driving high-quality website traffic. Additionally, industries with longer sales cycles, like B2B and SaaS, can use PPC to nurture leads through targeted retargeting campaigns.
How do PPC agencies measure the success of their campaigns?
PPC agencies use various metrics to measure the success of their campaigns, including click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). They also analyze metrics like bounce rate and average session duration to gauge user engagement and campaign effectiveness. Detailed reporting tools and analytics platforms help agencies track these metrics in real time, allowing for data-driven decisions and continuous optimization. Regular performance reviews and adjustments ensure campaigns align with business goals and deliver optimal results.
What should businesses look for when choosing a PPC agency?
In selecting a PPC agency for your business venture, some of the factors that should be considered include the agency’s experience and specialization, as well as its record in your business niche. It’s also important for them to check the agency experience and the outcomes that were achieved through analyzing case studies and customer references. Reporting and communication are also important aspects to maintain the business’s awareness of the campaign’s performance. Moreover, businesses should try to find agencies that develop specific approaches based on business goals and not standard solutions.
How long does it take to see results from PPC campaigns managed by an agency?
Results from PPC campaigns can vary based on factors such as industry competition, budget, and campaign goals. However, businesses often start seeing initial results within a few weeks of launching a campaign, as PPC provides immediate visibility. Full optimization and significant ROI typically take a few months, as the agency needs time to gather data, analyze performance, and refine strategies. Continuous monitoring and adjustments by the agency ensure ongoing improvement and sustained success over time.
