Today, a marketer cannot simply be stuck in traditional ways. The benchmark of what consumers like and need is constantly moving. Thus, marketers should also move, experiment, be a lover of data, and be a justifier of marketing ROI.
When you hire a marketing analytics agency, you can be sure that this is exactly what you’re signing up for. You’ll be getting a marketing team that will analyse your campaign data and make the necessary changes to optimise effectiveness (improving your ROI)!
Our list has just made finding a local agency that matches this description easier. Be sure to stay until the end, when we’ll discuss how to choose your next digital marketing analytics agency.
The 10 Best Marketing Analytics Agencies in 2024
1. NoGood
Description: NoGood is one of the leading growth marketing and analytics agencies famous for their sophisticated and effective techniques. They are oriented on achieving tangible results derived from practice-based experimentation of materials, and provide specific guidance on how to develop and expand commercial ventures. Their team is well-staffed with experts who have worked for several years in growth marketing, analytics, and data science.
Office Location: London, UK, New York (HQ)
Year Founded: 2017
Team Size: 51-200
Key Services: Growth Engineering, Marketing Analytics Services, Performance Creative Matrix, Growth Marketing Dashboards, Experimentation Tracker, Media Mix Modeling, Customer Journey Analysis
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI
Case Studies: View all case studies.
2. Metric Theory
Description: Metric Theory is an innovative agency that specialises in digital advertising and uses algorithms to collect data about the effectiveness of advertising campaigns. Their marketing strategies offer targeted solutions that help maximise returns and benefit business operations. They are experienced in multiple digital platforms, which makes them perfect for handling all different aspects of marketing metrics.
Office Location: London, UK
Year Founded: 2012
Team Size: 101-250
Key Services: PPC Management, SEO, Data Analytics, Social Media Advertising
Industries Served: Retail, Startups, B2B
Case Studies: View all case studies.
3. Jellyfish
Description: Jellyfish is an award-winning global digital marketing agency that has a specialised emphasis on analytical and technical tools. They provide comprehensive services across the digital marketing spectrum, which guarantees business owners that their marketing strategies will benefit from the efficient use of data.
Office Location: London, UK
Year Founded: 2005
Team Size: 1001-5000
Key Services: Digital Strategy, Marketing Analytics Consultants, SEO, Paid Media, Creative Services, Conversion Rate Optimization, User Experience Design, Digital Marketing Campaigns
Industries Served: Finance, Retail, Travel, Technology
Case Studies: View all case studies.
4. iCrossing UK
Description: iCrossing UK is a leading online marketing firm that provides sophisticated performance marketing coupled with analytics to create integrated solutions for companies with the aim of achieving improved business performance. They incorporate data in their marketing processes to cover all belonging to marketing demarcations, thus affording them 360 degrees of marketing.
Office Location: London, UK
Year Founded: 1998
Team Size: 201-500
Key Services: SEO, Content Marketing, Advanced Data Analysis, Paid Search, Social Media, User Experience, Analytics Platforms, Digital Marketing Analytics, Average Conversion Rate Optimization
Industries Served: Automotive, Retail, Finance, Healthcare
Case Studies: View all case studies.
5. Hallam
Description: Hallam is a Yorkshire-based digital marketing agency that has perfected the art of data- and analytical-based marketing strategies. To achieve the clients’ objectives of business growth and the effective management of their online branding, this company employs a team of professionals to develop unique solutions.
Office Location: Nottingham, UK
Year Founded: 1999
Team Size: 51-200
Key Services: SEO, PPC, Data Analytics, Web Development, Content Marketing, Social Media Campaigns, Consulting Services, Media Planning, Analytics Strategy
Industries Served: B2B, Retail, Professional Services, Education
Case Studies: View all case studies.
6. Edit
Description: Edit is a marketing agency based in Bath that operates particularly within the field of digital marketing and customer experience. They provide diverse services that cater to business intelligence and modeling concerning marketing platforms in order to enhance business outcomes and customer interaction.
Office Location: Bath, UK
Year Founded: 2018
Team Size: 51-200
Key Services: CRM, Data Analytics, Marketing Strategy, Creative Services, Intelligent Data, Marketing Technology
Industries Served: Retail, Travel, Financial Services, Automotive
Case Studies: View all case studies.
7. 120 Feet
Description: The 120 Feet is a digital agency that deals with analytics services, particularly data analytics and marketing analytics. By doing so, they assist companies in converting their data into valuable intelligence useful for improved decision-making and marketing.
Office Location: London, UK
Year Founded: 2013
Team Size: 11-50
Key Services: Data Science, Marketing Analytics, Business Intelligence, CRM Analytics, Tag Management, Experimentation, Web Analytics
Industries Served: Financial Services, Technology, Healthcare, eCommerce
Case Studies: N/A
8. Convosphere
Description: Convosphere is an analytics agency specialising in social media intelligence and insights. They use advanced analytics techniques to help businesses understand their audience and improve their social media strategies.
Office Location: London, UK
Year Founded: 2012
Team Size: 11-50
Key Services: Social Media Analytics, Market Research, Consumer Insights, Brand Monitoring, Customer Journey Mapping, Influencer Analysis, Competitor Intelligence, Social Video Listening
Industries Served: FMCG, Healthcare, Technology, Retail
Case Studies: View all case studies.
9. Capture
Description: Capture is a UK-based agency that specialises in marketing analytics for firms with the aim of enhancing their marketing efforts. They offer services that range from gathering information from various sources to validating and analysing, which help to improve the marketing results and the company’s relationships with their customers.
Office Location: London, UK
Year Founded: 2008
Team Size: 51-200
Key Services: Data Analytics, Marketing Automation, CRM, Customer Insights, Media Buying & Planning, Campaign Planning, Campaign Performance
Industries Served: Retail, Financial Services, Technology, Travel
Case Studies: View all case studies.
10. QueryClick
Description: QueryClick is a digital marketing agency that combines analytics with performance marketing to deliver effective marketing strategies. They focus on providing data-driven solutions that enhance marketing efficiency and drive business growth.
Office Location: Edinburgh, UK
Year Founded: 2008
Team Size: 51-200
Key Services: SEO, Data Analytics, PPC, Digital Strategy, CRO, Paid Social
Industries Served: eCommerce, Retail, Finance, Travel
Case Studies: View all case studies.
Frequently Asked Questions
How do Marketing Analytics Agencies Help Businesses?
Businesses can find relevant help from marketing analytics agencies that translate large amounts of data into usable knowledge. It is always easier for them to single out the KPIs and investigate patterns to identify well-performing and ineffective marketing approaches. With these tactics, marketers can appropriately match their advertising budget, identify the correct audience, and design tailor-made appeals that will help raise marketing return on investment (ROI).
These agencies also assist in evaluating the performance of marketing campaigns in the course of their execution and putting the correction mechanisms in place immediately.
Choosing a Marketing Analytics Agency: Key Considerations
When choosing a marketing analytics agency, consider the following factors:
- Experience and Expertise: To this end, try to choose skilful agencies that have experience working with your type of business.
- Services Offered: Make sure that the agency offers what you want for your business, such as search engine optimisation, paid advertising, social media analysis, or data analysis services.
- Technology and Tools: Determine if there is a free trial and if the agency uses advanced analytics tools and technologies.
- Client Reviews and Testimonials: Check the previous and present clients to know about experiences and this gives the reputation and reliability of the agency.
- Customization: Make sure that the agency that you are choosing can offer specific services that will help your business grow and develop.
The Cost of a Marketing Analytics Agency
Hiring the services of a marketing analytics agency comes with so many costs, which cut across the following factors: The reputation of the agency, the specific services that you want the agency to offer, and the size of your business. For some agencies, they register clients based on hourly fees, with the fees varying between £50 and £300 per hour.
Some businesses may charge per hour or during a project basis, while there are those who can set their own monthly rates, known as retainer fees. A first analysis of costs for small and medium organisations could begin at £1,000 to £10,000 per month, and larger organisations, which may have more complicated needs, could exceed £20,000 per month. You should therefore get detailed quotations and be informed of what is covered by the prices.
Benefits of a UK Marketing Analytics Agency
Using a UK-based marketing analytics agency offers several benefits:
- Local Market Knowledge: UK agencies deeply understand the local market, consumer behaviour, and regulatory environment.
- Cultural Relevance: They can create marketing strategies that resonate well with the local audience.
- Accessibility: Being in the same time zone allows for easier communication and collaboration.
- Reputation: The UK is home to some of the world’s leading marketing analytics agencies, known for their innovation and expertise.
- Networking: UK agencies often have strong networks and partnerships within the local and international business communities, which can be advantageous for their clients.
