Top Consumer and Retail Marketing Agencies in 2024

Consumer marketing agencies are experts in driving growth and revenue for brands. Whether you’re a startup, scale-up, or Fortune 500 company, you can benefit from partnering with a consumer marketing agency to help you reach your target audience, promote product awareness, and drive engagement and sales.

In this article we’ll share the top consumer and retail marketing agencies in the industry. We’ll dive into their services, expertise,and notable work to help you make an informed decision when choosing an agency to partner with.

Top Consumer and Retail Marketing Agencies

1. NoGood

NoGood is a top-performing consumer marketing agency that has made a name for itself in the industry. With a pioneering approach to growth marketing, performance branding and creative methodology, they provide innovative solutions that blend the art of creative and the science of performance.

NoGood has worked with a wide range of clients, including major brands like TikTok, Nike, and P&G, as well as startups like Ghostery, Invisibly, JVN, and Aimi, and has proven to be highly effective in providing a high ROI for their clients.

NoGood noteworthy traits:

• Work in tailored growth squads that feel like an extension of your own team
• Expertise lay in long-term marketing strategies that promote sustainable growth
• Have helped companies like Lark Suite, ByteDance’s collaboration software company, break into the US market
• Experimentation approach not only builds trust in your brand but also educates the client, leading to steady and rapid growth

NoGood specialties:

• Answer Engine Optimization
• Rapid AI experimentation
• Search experience optimization
• PPC landing page optimizations
• International campaign strategy
• Untraditional growth marketing that takes new approaches

Headquarters: New York, NY

Year Founded: 2016 New York, NY

Team Size: 50+ employees

Key Services:

• Performance marketing
• SEO
• Performance PR
• Paid social
• Content marketing
• PPC
• Video/podcast advertising
• Social media/social ads
• Email marketing/SMS marketing
• Marketing automation
• Conversion rate optimization
• Performance branding
• Data analytics

Industries Served: B2B, consumer, fintech, SaaS, retail, healthcare, crypto

Why Choose NoGood

1. Proven growth marketing expertise: NoGood’s growth approach has been praised as innovative and effective, and they have a proven track record of achieving outstanding results for their clients.
2. Strategic and data driven approach: NoGood is driven by data, and their team of data scientists use advanced analytics to create customized marketing solutions that are tailored to each client’s unique needs.
3. Impressive client roster: NoGood’s success in working with some of the biggest names in the industry is a testament to their expertise and effectiveness of their approach.
4. Focus on ROI: NoGood is focused on delivering measurable results and optimizing campaigns for maximum ROI. They work closely with clients to understand their goals and objectives, and use advanced analytics to track and analyze campaign performance in real-time. This allows them to make data driven decisions and continuously improve their campaigns to deliver the best possible results.

Case Study:

NoGood increased revenue for Jonathan Van Ness by 298% in Q1 2022 Compared to Q4 2021 for his hair care company JVN. The brand partnered with NoGood to educate, entertain, and connect with JVN’s target audience to grow brand authority, build a loyal community, and ultimately to drive sales. Check out the JVN case study to see how they did it.

2. McCann Worldgroup

McCann Worldgroup has a global presence with employees in over 100 countries. They offer a range of services in various industries, including retail. The agency has a proven track record of developing innovative and effective marketing campaigns that drive sales and build brand awareness, including multiple awards. Additionally, McCann Worldgroup is committed to diversity and inclusion in their workforce and in the work that they produce for their clients. They have received recognition for their efforts in this area, including being named one of the Best Places to Work for LGBTQ+ Equality by the Human Rights Campaign Foundation.

McCann Noteworthy Traits:

• Focused on adding meaning to campaigns, including in he approach, innovation, and sustainability space
• Developed a global proprietary intelligence unit focused on understanding human attitudes, behaviors, and beliefs, and how these impact brands and marketing
• McCann Worldgroup takes a multidisciplinary approach to marketing, combining advertising, digital, and public relations services to create holistic marketing campaigns that meet their clients’ needs.

McCann specialties:

• Create engaging and immersive experiences that connect with customers in-store and online
• Offer a range of retail experience services, including visual merchandising, store design, and shopper marketing
• Strong expertise in digital marketing, helping retail companies leverage digital channels to connect with their audiences
• Search engine optimization, pay per click advertising, social media marketing, eCommerce solution

Headquarters: United States; Offices in 120 countries

Year Founded: 1930, New York, NY

Team Size: 14,187 employees

Key Services:

• Brand Strategy
• Content Planning
• Creative development
• Omnichannel production integration
• Content creation
• Influencer marketing

Industries Served: All business categories

Why Choose McCann Worldgroup:

1. Global reach: McCann Worldgroup has offices in over 100 countries and a global network of partners, allowing the agency to provide clients with a truly global perspective on marketing strategies and access to diverse markets.
2. Integrated services: McCann Worldgroup has a range of integrated marketing services including branding, advertising, media planning and buying, digital marketing services, social media, and public relations.
3. Data driven approach: This agency relies on data and analytics to inform marketing strategies, ensuring campaigns are targeted and effective.
4. Creative excellence: McCann Worldgroup has won numerous awards for its creative work.

Case Study

McCann Worldgroup‘s work with ThisAbles, an initiative by Ikea and Milbat, showcased their ability to develop marketing campaigns with a positive social impact. The campaign raised awareness of the ThisAbles line of furniture add-ons and accessories designed to make Ikea products more accessible for people with disabilities. The initiative was widely praised and has positioned Ikea as a socially responsible and inclusive brand. Check out the video the team created for the ThisAbles campaign to see their results.

3. VML

VML is a global marketing agency that has a reputation for delivering effective and innovative marketing campaigns across multiple channels. With a focus on customer insights and data-driven marketing strategies, they are able to tailor their campaigns to the specific needs and preferences of their target audience. VML has won numerous awards for their creative work, including Cannes Lions, Effies, and Webby Awards. Their commitment to creativity and innovation ensures they remain at the forefront of retail marketing.

Headquarters: New York, NY; 200 offices

Year Founded: 2018

Team Size: 20,000 employees

Key Services:

• Commerce strategy and execution
• Commerce intelligence
• Customer insights
• Data analysis
• Brand strategy development
• Creative design services
• Digital and social media marketing
• Ecommerce and mobile app development
• Consumer marketing

Industries Served: Apps, B2B, commerce, comms, consulting, CRM, CX, data, health, intelligence, studios, technology, Web3

VML Noteworthy Traits:

• Part creative agency, part consultancy, and part technology company
• Involved in 90 markets around the world
• Offer deep expertise across the entire customer journey to provide end-to-end solutions

VML Specialties:

• Experts app creation, B2B marketing, relationship management, and more
• Design with inclusive experiences in mind
• Marketing automation, data analytics, and artificial intelligence (AI)

Why Choose VML:

1. Strong global presence: With offices in over 90 countries, VML has a vast network of resources and expertise that they leverage to deliver effective marketing campaigns on a global scale.
2. Data driven strategies: By using data to understand their target audience and behavior, VML creates effective and relevant campaigns that drive measurable results.
3. Multi-channel campaigns: Whether it’s digital, social, or traditional media, VML has the expertise and resources to create campaigns that are integrated across multiple channels and provide a consistent brand experience for their clients.
4. Proven success: VML has a strong reputation for delivering effective campaigns that drive measurable results for their clients, including many top brands across a variety of industries.

Case Study

VML helped Best Buy increase its online sales with a comprehensive digital campaign, Take Stock. This included targeted email marketing, paid search advertising, display advertising, social media posts, and a mobile app. As a result, Best Buy saw a 9% increase in online sales and a 23% increase in website traffic, demonstrating VML’s ability to deliver integrated and effective campaigns for its retail clients.

4. Ogilvy

Ogilvy, a growing brand since 1948, is a great global marketing and advertising agency for your business. They focus on borderless creativity and have a strong track record of working with top brands in the retail industry to create integrated campaigns that drive measurable results. With experts in 93 countries, and a focus on creativity, data driven insights, and innovation, Ogilvy is a good choice for businesses looking to enhance their consumer marketing efforts.

Ogilvy Noteworthy Traits:

• 131 offices in 93 countries
• Strong reliance on emotional campaigns that connect with the audience
• Named #1 network for effectiveness in the 2023 WARC Effective 100 rankings

Ogilvy Specialties:

• Pioneers of information-rich “soft sell” ads
• Advertising, experience, public relations, health, and consulting work
• Experts in corporate, consumer, culture, tech, brand, internal, social, content, and influence backed by a deep pool of strategic and creative talent

Headquarters: New York, NY

Year Founded: 1948, New York

Team Size: 17,500 employees

Key Services:

• Strategy development
• Brand building
• Creative campaign development
• Digital marketing services
• E-commerce solutions
• Social media marketing
• Email marketing
• Display advertising

Industries Served: Consumer, technology, healthcare, financial services, automotive, and more

Why Chose Ogilvy:

1. Strong reputation and experience: With the reputation of one of the top advertising agencies in the world, Ogilvy has a proven track record of success in retail marketing.
2. Innovative and integrated campaigns: Ogilvy is known for their ability to create innovative and integrated campaigns that seamlessly blend multiple channels to reach consumers and drive results.
3. Data driven insights and analytics: With a focus on data driven insights and analytics, Ogilvy can help businesses better understand their customers and optimize their marketing efforts to achieve better results.
4. Wide range of services: With the rise of e-commerce, web design has become an essential component of retail marketing. Ogilvy offers a wide range of services, from e-commerce solutions and digital marketing, to strategy development and brand building, making them a one-stop-shop for businesses looking to enhance their marketing efforts.

Case Study

Ogilvy worked with Coca-Cola on a campaign called “Share a Coke” which replaced the Coca-Cola logo on bottles and cans with popular first names, encouraging consumers to share a Coke with someone they know. The campaign generated a lot of buzz and engagement and was hugely successful, driving sales and increasing brand awareness.

5. DDB Worldwide

DDB Worldwide is a global advertising agency that has extensive experience working with retail companies. With a focus on creating emotional connections between brands and consumers, DDB has helped retail clients create compelling campaigns that drive sales and build brand loyalty. Their innovative approach to retail marketing has not only led to numerous successful campaigns and strong partnerships with top retail brands, but also numerous awards, including Cannes Lions, Effies, and Clios.

DDB Noteworthy Traits:

• Invest in the unexpected, driving traffic through ideas that catch you off guard
• Specializing in advertisements that make the user think and feel
• Have led noteworthy campaigns, such as the landmark campaign that helped popularize the care as the “Beetle” and showed its unconventional design and size as an advantage to the driver

DBB Specialties:

• Creative advertising services that have the power to change conversation
• Strategic combination of data driven and emotional campaigns
• Commitment to diversity in people and thoughts to inspire innovative and novel advertising perspectives

Headquarters: New York

Year Founded: 1949, New York, NY

Team Size: 9,792 employees

Key Services:

• Brand strategy
• Creative development
• Digital and social media marketing
• Retail design and merchandising
• Shopper marketing
• Consumer behavior and trends

Industries Served: Automotive, consumer packaged goods, financial services, healthcare, retail, technology, telecommunications

Why Chose DDB Worldwide:

1. Proven track record: DDB Worldwide’s extensive experience makes them a trusted partner for developing and executing effective retail marketing strategies.
2. Strategic approach: DDB Worldwide takes a strategic approach to retail marketing, leveraging consumer insights and market trends to create targeted and effective campaigns.
3. Customized solutions: DDB Worldwide recognizes that every retail client is unique, with their own set of challenges and opportunities. They work closely with each client to develop customized solutions that address their specific needs and goals, leveraging their expertise in brand strategy, creative development, and shopper marketing to create effective campaigns.
4. Integrated services: Offering a range of integrated services, DDB Worldwide helps retail clients effectively engage with customers across multiple channels.

Case Study

DDB Worldwide is the team responsible for the Better with Pepsi campaign that challenged consumers to try the classic Rum and Coke with Pepsi instead. The result was 56% of participants said the cocktail tasted better with Pepsi than Coke. The campaign earned 432M impressions via earned media and OOH, and supported the brands effort in getting 589 bars in the U.S. switched to Pepsi from Coke.

6. Leo Burnett

Leo Burnett is a globally recognized advertising agency with a rich history of delivering effective marketing solutions to its clients. The agency is known for its creative and innovative approach to advertising, with a focus on building strong relationships between brands and consumers.

Leo Burnett Noteworthy Traits:

• Claim to be “warmly and immediately human,” leading to valuable campaigns that connect brands to users
• Helps its clients develop and execute brand strategies that resonate with their target audiences and differentiate them from their competitors. For retailers, this can be especially important in establishing a unique identity that drives customer loyalty and repeat business
• Experience working with a variety of retail clients across different verticals, including fashion, beauty, and consumer goods

Leo Burnett Specialties:

• Deep understanding of the unique challenges and opportunities of the retail space
• Help clients develop marketing strategies that drive foot traffic, sales, and customer loyalty
• Offer a range of integrated marketing services that help clients reach their audiences across multiple touchpoints

Headquarters: Chicago, IL

Year Founded: 1935

Team Size: 9,000+ employees

Key Services:

• Brand strategy
• Creative development
• Shopper marketing
• Digital marketing
• Retail design

Why Choose Leo Burnett:

1. Deep understanding of consumer behavior: Leo Burnett is known for its ability to deeply understand consumer behavior and create compelling campaigns that resonate with target audiences.
2. Creative excellence: The agency has a strong track record of creating award-winning and innovative campaigns that help brands stand out in crowded retail markets.
3. Multichannel expertise: With a focus on integrated marketing, Leo Burnett is well-equipped to deliver campaigns across multiple channels, including traditional and digital media.
4. Global reach: With a presence in over 80 countries, Leo Burnett has a global perspective and the ability to execute campaigns on a local, regional, and global scale.

Case Study:

Leo Burnett created an innovative campaign called McDonald’s’ Raise Your Arches, which pays tribute to the iconic golden arches. The campaign has been scaled to more than 30 markets worldwide.

7. Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency known for its creative and innovative marketing campaigns. With over 140 offices worldwide, Saatchi & Saatchi has a strong global presence and numerous successful campaigns for top brands. Their expertise in consumer insights, strategy, and creative execution makes them a great choice for companies seeking to make an impact in the retail marketing space.

Saatchi & Saatchi Noteworthy Traits:

• Purpose-driven marketing campaigns that tap into social and cultural trends
• Cut through complexity to humanize data, leading to strategically developed campaigns
• Awarded for their work in the experiential, social, and digital spaces

Saatchi & Saatchi Specialties:

• “Lovemarks” Philosophy: Saatchi & Saatchi’s “Lovemarks” philosophy is a unique approach to branding that emphasizes emotional connections with consumers
• Won several awards for its diversity initiatives and has a track record of creating campaigns that challenge stereotypes and promote inclusion
• Big believers in ro-bno work, they help organizations make a positive impact in the world

Headquarters: London, United Kingdom

Year Founded: 1970

Team Size: 900 employees

Key Services:

• Brand strategy
• Advertising and creative campaigns
• Experiential marketing
• Digital marketing
• Shopper marketing
• Retail design and visual merchandising
• Social media strategy

Industries Served: Automotive, consumer packaged goods, financial services, healthcare, retail, technology, and telecommunications, and more

Why Choose Saatchi & Saatchi:

1. Purpose-driven approach: Saatchi & Saatchi puts a strong emphasis on purpose-driven marketing, which can help retailers connect with consumers on a deeper level beyond just selling products.
2. Global network: With a presence in over 70 countries, Saatchi & Saatchi has the ability to create global campaigns that can be tailored to local markets.
3. Award-winning creativity: Saatchi & Saatchi has a strong reputation for producing innovative and award-winning creative work that stands out from the competition.
4. In-house production capabilities: Saatchi & Saatchi has in-house production capabilities for everything from TV commercials to social media content, which can help retailers save time and money by streamlining the production process.

Case Study:

Saatchi & Saatchi is the team behind the genius Super Bowl It’s a Tide Ad which turned every ad into a Tide ad. The campaign increased engagement by keeping viewers guessing what ads were Tide ads. The result was 680 press placements, 3.6B impressions, and 35% increase in sales.

8. Grey Advertising

Grey Advertising is a full-service marketing communications agency based in New York, but with a global presence in more than 96 countries. With over 100 years of experience, the agency has built a reputation for creating effective and innovative campaigns for clients across various industries. Their expertise in combining creativity with data driven insights has made them a go-to agency for many top brands.

Grey Advertising Noteworthy Traits:

• Believe that cultural value is the invisible force that moves people, brands, and the world forward, and therefore focuses on these traits in their marketing techniques
• Have created successful campaigns across a variety of industries, including medical, health, and wellness
• Expertise focusing on visual identity, product design, communications strategy and experience design

Grey Advertising Specialties:

• Apply design thinking and creativity to address customer need
• Strong digital and social media teams that create innovative campaigns and strategies
• Social media marketing, content marketing, SEO, PPC, and other digital marketing channels

Headquarters: New York, NY

Year Founded: 1917

Team Size: 2,400 employees

• Retail strategy
• Brand positioning
• Creative design
• Digital marketing
• Shopper marketing

Why Choose Grey Advertising:

1. “Famously Effective” Approach: Grey Advertising prides itself on its “Famously Effective” approach to advertising, which emphasizes creativity, innovation, and results-driven strategies. This approach has helped Grey Advertising develop successful retail campaigns for numerous clients.
2. Innovative Technologies: Grey Advertising is at the forefront of the latest advertising technologies, including data driven insights, virtual reality, and augmented reality. These tools help Grey Advertising create immersive, engaging retail experiences that resonate with consumers.
3. Strong Global Network: Grey Advertising has a strong global network with offices in over 90 countries, which allows the agency to deliver retail marketing campaigns across multiple regions and cultures.
4. Expertise in Diverse Industries: Grey Advertising has extensive experience working with a variety of industries, from fashion and beauty to automotive and technology. This breadth of experience allows Grey Advertising to provide unique insights and perspectives on the retail industry.

Case Study:

Grey Advertising developed a campaign for Gillette’s ‘My First Shave’ in India that won a Bronze Lion at Cannes 2019. The campaign was aimed at the country’s young adults and their first shaving experience. The initiative helped boost Gillette’s sales and increase its market share in the country. Check out the My First Shave campaign to see how Grey Advertising moves the needle.

9. Havas Worldwide

Havas Worldwide is a global advertising and communications agency that specializes in creating innovative and effective retail marketing campaigns for brands. With a data driven and customer-centric approach, Havas Worldwide is committed to delivering personalized and engaging experiences for consumers across various channels. Their expertise in retail marketing has earned them numerous awards and recognition in the industry.

Havas Worldwide Noteworthy Traits:

• Offers a comprehensive range of integrated services, including advertising, media planning and buying, digital and social media, branding and identity, experiential marketing, and public relations
• Commitment to sustainability, including a sustainability team that works with clients to develop environmentally responsible campaigns and initiatives
• Has invested in a social responsibility initiative to operate in an ethical and sustainable manner

Havas Worldwide Specialties:

• Has experience working with retail clients and understands the unique challenges and opportunities in the industry
• Their global content production and outsourcing network incorporates the full-range of content production and management needs, including live-action, editorial, audio, design, animation, digital production, and transcreation
• Committed to improving industry standards by promoting transparency, diversity, and inclusion through the campaigns they produce

Headquarters: New York, NY

Year Founded: 1991

Team Size: 11,000 employees

• Brand strategy
• creative advertising
• social media marketing
• content creation
• experiential marketing
• data analytics

Why Choose Havas Worldwide:

1. Purpose-driven branding: Havas Worldwide has a strong focus on sustainability and purpose-driven branding, allowing them to create compelling campaigns that resonate with conscious consumers in the retail industry.
2. In-house expertise: They have a diverse range of in-house expertise, including data analytics, creative strategy, and media planning, which allows them to deliver integrated campaigns that drive measurable results for their retail clients.
3. Global network: Havas Worldwide has a global network of offices and teams that are well-versed in the nuances of regional retail markets, enabling them to tailor their campaigns to the specific needs and preferences of local consumers.
4. Collaboration: They prioritize collaboration and co-creation with their clients, working closely with them to develop insights and ideas that lead to innovative and effective retail marketing strategies.

Case Study:

Havas Worldwide’s campaign for Air Wick, titled “Home Is In The Air,” helped the brand increase sales by 17.1%. The campaign leveraged emotional storytelling to position Air Wick as a solution for creating a more enjoyable home environment. Havas used a mix of traditional and digital media to reach consumers across various channels and drive sales for the brand. Check out more of their work to see the results of their consumer marketing efforts.

10. BBDO

BBDO is a global advertising agency that specializes in creating and executing effective marketing campaigns. With a focus on data driven strategies and innovative creative work, BBDO has established a reputation as one of the industry’s top agencies. Their expertise in branding, advertising, and digital marketing makes them a popular choice for businesses across various industries.

BBDO Noteworthy traits:

• Experienced in working with retail clients and has expertise in shopper marketing, point-of-sale marketing, and other retail-specific strategies
• Has been awarded a number of awards, including Most Effective Network in the World, Network of the Decade, an Most Strategic Network in the World
• Takes a strategic approach to marketing, meaning the agency works to understand the client’s business goals, target audience, and competitive landscape before developing a campaign

BBDO Specialties

• Has experience developing shopper marketing campaigns that help clients reach consumers at the point of purchase and drive sales
• Helps clients activate their brand through experiential marketing, events, and other strategies that engage consumers and create a strong brand presence
• Known for its creative excellence and develops innovative campaigns that grab consumers’ attention and drive results

Headquarters: New York, NY; over 200 locations around the world

Year Founded: 1891

Team Size: 15,000 employees

Key Services: Advertising, brand strategy, customer engagement, digital marketing

Industries Served:

• Advertising
• Brand strategy
• Customer engagement
• Digital marketing

Why Choose BBDO:

1. Global expertise: BBDO has a strong global presence and a deep understanding of diverse markets, making them well-equipped to handle retail campaigns across different regions.
2. Integrated approach: BBDO offers a fully integrated approach to retail marketing, combining creative, strategic, and digital services to create comprehensive campaigns.
3. Innovative solutions: BBDO is known for its innovative approach to marketing, constantly pushing boundaries and exploring new ideas to keep campaigns fresh and engaging.
4. Measurable results: BBDO has a track record of delivering measurable results for their clients, leveraging data and insights to ensure campaigns are effective and impactful.

Case Study:

BBDO worked with The Home Depot to create an ad comparing pro athletes to pro tradespeople to call attention to a rapidly shrinking industry and inspire people to learn trades. The campaign was a success, leading to increased sales and brand awareness for The Home Depot.

Frequently Asked Questions