Following a period of unprecedented growth, non-fungible tokens (NFTs) are becoming increasingly difficult to ignore — both with respect to their monetary value and their staying power. With the NFT marketplace, OpenSea alone reported more than $3 billion in trading volume in mid-2021 (an increase of 800% in comparison to past months).
NFTs have hit the blockchain and fine art worlds hard and are constantly changing the way collectors engage with artists. All through a digital medium, these collectibles are quickly becoming a mainstay for the service offerings from the world’s most prestigious digital agencies.
Originally emerging in 2014, NFTs went ballistic during the first quarter of 2021. Since this craze has only been around for a few years, the agency pool for NFT marketing isn’t yet saturated, though many still lack the experience and knowledge in this highly specialized area. That being said, finding a marketing agency specializing in all things blockchain and Web3 will be crucial to promoting your NFT project.
Though some agencies advertise their specialty services in crypto and NFT marketing, what exactly does this mean, and more importantly, what do they provide? There’s so much proprietary knowledge that’s attached to the NFT space and marketplaces that these agencies must be able to qualify their expertise.
When it comes to discussing topics surrounding blockchain tech and the metaverse, agencies must be knowledgeable about the language surrounding them ー think gas fees, wallets, GMI/WAGMI, gm/gn, meme coins, and references such as the iconic “to the moon.” If an NFT agency doesn’t understand these terms, consider it a major red flag.
Moreover, agencies must acknowledge that crypto restrictions can vary per region; countries like India and Kosovo, and even China are becoming increasingly hostile towards crypto, so a complete understanding of the NFT policies within the regions the agencies reside is crucial when it comes to selecting an agency.
Because we understand the importance of strategically promoting your NFT collections effectively, we’ve curated an extensive list of NFT marketing agencies around the world that will help you advertise your NFTs like never before. All of these NFT marketing agencies work with the goal of increasing sales and building community engagement around your NFTs in mind.
What Does an NFT Marketing Agency Do?
A full-service NFT marketing agency provides comprehensive marketing strategies and effective marketing services tailored specifically for the crypto industry and NFT projects. These agencies understand the unique characteristics of non-fungible tokens and the blockchain technology that powers them. By leveraging their expertise, they help NFT projects establish a strong online presence and reach their target audiences.
Influencer marketing is one of the key services offered by an NFT marketing agency. They collaborate with crypto influencers and key figures in the industry to promote NFT projects and increase their visibility among potential customers. These agencies ensure the message reaches the most relevant and engaged audiences by identifying the right influencers and crafting strategic partnerships.
Social media marketing and management are also essential to the agency’s offerings. They develop and execute tailored marketing campaigns across various social media platforms to engage with the crypto community and build a robust online presence. Through targeted content creation, community management, and engagement strategies, they help NFT projects foster a loyal following and establish themselves as market leaders.
In addition to social media, NFT marketing agencies utilize various digital marketing strategies, such as email, video, and content marketing. They create compelling content and distribute it through various channels to raise awareness about NFT projects and attract potential investors and collectors. By harnessing the power of digital solutions, these agencies maximize the exposure and impact of their client’s marketing efforts.
Furthermore, NFT marketing agencies specialize in NFT marketplace marketing. They understand the unique dynamics of different NFT platforms and utilize their expertise to position the projects effectively within those marketplaces. Targeted advertising campaigns ensure that the NFT projects are visible to potential customers who frequent these platforms.
With a dedicated team of marketing experts, an NFT marketing agency works closely with clients to understand their objectives and develop a customized marketing plan. They leverage their knowledge of the crypto industry, blockchain networks, and the project’s specific needs to deliver effective marketing services that drive growth and success.
How Much Does NFT Marketing Cost?
The cost of NFT marketing can vary depending on the extent of the campaign and the services provided by specialist NFT marketing agencies. Generally, allocating a budget of around 10% to 30% of your total project budget is recommended to ensure significant exposure for your project. This amount allows for a comprehensive marketing strategy incorporating influencer marketing, social media management, content creation, and other digital marketing services.
Most reputable NFT marketing agencies typically charge between 10% and 30% for an extensive campaign. It is essential to allocate funds appropriately to secure the services of experienced professionals who can effectively promote your NFT project and reach your target audience.
For startups planning to raise funds for their NFT projects, it’s crucial to consider allocating enough funds to cover at least three months of marketing expenses before initiating the campaign. Positive cash flow may take time to establish a solid online presence and generate significant returns on investment. Therefore, planning ahead and ensuring sufficient marketing budget coverage is a prudent approach to maximize the chances of success for your NFT project.
Who Is The Best NFT Marketer?
Determining the “best” NFT marketer is subjective and can vary depending on specific project goals and requirements. However, several notable companies have established themselves as leaders in the NFT marketing space. While we acknowledge the subjective nature of this evaluation, we, the team at NoGood, are confident in our NFT marketing abilities.
We understand the intricacies of the crypto industry, possess expertise in blockchain technology, and have a deep understanding of NFTs and their potential impact. We leverage our experience and knowledge to develop tailored campaigns that resonate with target audiences and achieve marketing objectives.
We have successfully collaborated with crypto influencers, managed social media platforms, executed engaging marketing campaigns, and helped our clients establish a solid online presence within the NFT community. Our team of marketing experts is dedicated to staying ahead of industry trends and continuously refining our strategies to ensure optimal results for our clients.
While we consider ourselves among the best NFT marketing companies, we encourage you to research and evaluate different agencies based on your project’s unique requirements. Consider factors such as experience, reputation, client testimonials, and case studies when deciding. Choosing the right NFT marketing partner ultimately requires aligning their expertise with your specific project goals and vision.
What Is an NFT Agent?
An NFT agent is an individual or entity that represents artists, creators, or collectors in the world of non-fungible tokens. Acting as a liaison between the NFT ecosystem and their clients, an NFT agent helps navigate the complexities of the market, assists in creating and selling NFTs, and maximizes opportunities for their clients.
One of the key roles of an NFT agent is to guide artists and creators through minting and listing their artworks as NFTs on various NFT marketplaces. They have a deep understanding of the technical aspects of blockchain technology and the specific requirements of different NFT platforms. By leveraging their expertise, an NFT agent ensures that the artworks are properly tokenized and showcased to enhance their value and visibility.
Additionally, an NFT agent often handles the negotiation and facilitation of NFT sales on behalf of their clients. They discuss with potential buyers, manage the documentation, and ensure a smooth and secure transaction process. They may also provide advice on pricing strategies, rarity considerations, and market trends to optimize the value of their clients’ NFTs.
Here’s our list of the top 17 NFT marketing agencies in the world:
1. NoGood
As a premier crypto marketing agency, we possess unparalleled technical expertise in blockchain technology and employ a proprietary performance branding approach that has propelled our clients to become industry leaders in the crypto space.
At NoGood, we have an intimate understanding of the intricacies of this ever-evolving technology gained through our personal experiences. We constantly adapt and grow alongside the industry, enabling us to break down complex concepts into compelling and easily understandable messages. Our goal is to engage and educate audiences, showcasing the true potential of blockchain in a way that resonates and empowers them.
Office Location: New York, NY (Headquarters)
Year founded: 2017
Team Size: 50 – 100 employees
Key Services: SMM, SEO, CRO, SEM, Social Ads, Content Marketing, Email, Video, and SMS Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto
Case Studies: View all case studies.
2. Coinbound
Through measuring the growth of innovative blockchain companies, Coinbound’s services help cryptocurrency and blockchain brands kick their growth into overdrive. A leading full-service digital marketing agency for NFT projects, the agency assists brands with Discord setup and management, NFT influencer marketing, and PR, and has earned a reputation for delivering excellent ROIs. Multiple NFT projects have sold out in less than an hour with Coinbound’s guidance.
Office Location: New York, NY
Year founded: 2018
Team Size: 11 – 50 employees
Key Services: Digital Marketing, Cryptocurrency Marketing, Influencer Marketing, Public Relations, Social Media Management
Industries Served: News, Crypto, Blockchain Gaming
Case Studies: View all case studies.
3. Lunar Strategy
A marketing agency specializing in Crypto, NFTs, and Web3, Lunar Strategy is composed of crypto enthusiasts with unique expertise that provide your crypto project with the best services in the industry. They will lay out a marketing strategy specifically tailored to your company’s business needs and goals while simultaneously keeping an ongoing dialogue to stay up to date with the latest trends.
Office Location: Lisbon
Year founded: 2019
Team Size: 11 – 50 employees
Key Services: Google Ads, SaaS Marketing, LinkedIn Marketing, Marketing Agency, Facebook Marketing
Industries Served: Crypto Token Marketing, NFT Games
Case Studies: View all case studies.
4. AppDupe
A leading blockchain application development company with experience working on more than 50 projects per month, AppDupe offers trailblazing NFT marketing solutions and promises to create buzz around your NFTs. The agency’s hunger for blockchain technology has steered them forward to indulge in providing industry-leading NFT and crypto development and marketing services.
Office Location: Chennai, Tamil Nadu
Year founded: 2013
Team Size: 51 – 200 employees
Key Services: Blockchain Development, Cryptocurrency Exchange Development, Metaverse, Crypto Launchpad Development
Industries Served: NFT Games
Case Studies: N/A
5. NinjaPromo
A creative social media marketing agency, NinjaPromo helps brands connect with their customers by creating personal links in this digital world. Built on the freedom of imagination and teamwork, the agency, like real ninjas, only uses proven strategies to provide their clients with the results they desire.
Office Location: London, NY
Year founded: 2017
Team Size: 51 – 200 employees
Key Services: Media Relations, Community Management, Content Marketing, Social Media Marketing, Lead Generation
Industries Served: Fintech, eCommerce, Crypto
Case Studies: View all case studies.
6. Crowdcreate
A leading crypto and NFT growth marketing agency, Crowdcreate helps businesses accelerate their investor funding and influencer sales. Having raised over $130 million across their successful client projects, the agency has experience in multiple industries, from crypto and NFTs to fintech and consumer products. Since its founding, Crowdcreate has been a pioneer in blockchain marketing and strategy, increasing sales, building communities, and creating buzz around its clients’ projects.
Office Location: Irvine, California
Year founded: 2014
Team Size: 11 – 50 employees
Key Services: Crypto Community, Web3 Marketing, Crypto Influencer Marketing, NFT Marketing Strategy, Crypto Investor Marketing
Industries Served: Crypto, NFT
Case Studies: View all case studies.
7. Crowdform
A technology, design, and innovation studio, Crowdform works with a broad spectrum of corporations to build innovative digital products, services, and companies. Realizing early the opportunity behind the NFT world, they developed an NFT game called The Pit, where players could purchase, trade, or battle unique creations. From minting NFTs to promoting them through their marketing services in the NFT market, Crowdform executes and scales their clients’ businesses by bringing a data-led approach to the different technologies they work with.
Office Location: London, England
Year founded: 2015
Team Size: 11 – 50 employees
Key Services: Digital Design, Digital Marketing, Web Development, UX Design, Venture Studio
Industries Served: NFT, Crypto
Case Studies: View all case studies.
8. TokenMinds
A fast-growing crypto marketing, consulting, fundraising, and blockchain development agency, TokenMinds is focused on helping entrepreneurs and companies launch and advertise blockchain solutions. The agency harnesses its network of tech and marketing experts to promote and scale its clients’ projects. Partnering with TokenMinds will help your crypto projects be successful from adoption to development.
Office Location: Singapore
Year founded: 2017
Team Size: 11 – 50 employees
Key Services: NFT Marketing, Blockchain Development, Crypto Exchange Listings, Business Plans, Initial Dex Offering
Industries Served: Crypto, NFT
Case Studies: N/A
9. Blockchain PR
A leader in community-driven PR and marketing for Web3, NFTs, and blockchain technologies, Blockchain PR has helped launch some of the biggest names in the blockchain industry and remains a leader after being named one of the Top 3 NFT marketing agencies in 2021.
Office Location: San Francisco, CA
Year founded: 2017
Team Size: 11 – 50 employees
Key Services: Public Relations, Communications
Industries Served: Crypto, NFT
Case Studies: N/A
10. LunaPR
A global marketing and PR agency focusing on blockchain, fintech, and NFTs, LunaPR has a strong foothold in the Middle Eastern market. Offering services ranging from social media management to NFT publicity, the agency believes direct collaboration with its clients is essential to bringing unique and engaging experiences to life.
Office Location: Dubia
Year founded: 2017
Team Size: 51 – 200 employees
Key Services: Public Relations, Event Management, Content Creation, Influencer Marketing, Marketing Strategy
Industries Served: Fintech, Crypto, NFT
Case Studies: N/A
11. DarqTec
A fast-growing leading Australian provider of blockchain and digital innovation solutions, DarqTec helps leverage, equip & scale their clients’ businesses to have a more competitive edge in today’s market and well into the future. The agency creates genius ideas through its focus groups to create effective strategies customized specifically to its clients.
Office Location: Biggera Waters, Queensland
Year founded: 2020
Team Size: 2 – 10 employees
Key Services: NFT Marketplace Development, IT Services, Software Development, Blogging, Social Media Marketing
Industries Served: NFT, Crypto
Case Studies: View all case studies.
12. Tokyo Techie
Tokyo Techie is a one-stop IT consulting firm that provides clients with innovative solutions through technical analytics to elevate NFT marketplaces in the ecosystem. Having delivered quality services to more than 35 clients throughout their four years of experience, the agency delivers real results beyond insights, guiding their clients on a digital transformation journey. Tokyo Techie partners with clients who put theory into practice and work directly with them over the long term, creating a safe space for their clients to grow their businesses quickly.
Office Location: Mumbai, Maharashtra
Year founded: 2017
Team Size: 201 – 500 employees
Key Services: Custom Blockchain Development, Smart Contract Audit, Cryptocurrency Exchange Development, Web 3.0 Development, IDO Platform Development
Industries Served: Healthcare, Real Estate, Financial Services
Case Studies: N/A
13. 42 Studio
A leading digital enterprise with strong development and design expertise, 42 Studio is made up of crypto-passionate artists, builders, and creators who have helped hundreds of startups on their way to success. As one of the first to master the art of promoting and branding NFTs, the agency brings its clients’ NFT collections to life through a unique strategy. When it comes to taking care of the presence of your business and NFTs, you can leave the heavy lifting to 42 Studio.
Office Location: Tel Aviv
Year founded: 2018
Team Size: 11 – 50 employees
Key Services: Web 3.0 Development, SEO, NFT, Web Design, Web Development
Industries Served: Tech, NFT
Case Studies: View all case studies.
14. Blockchain App Factory
Blockchain App Factory is an esteemed blockchain and cryptocurrency entity, operating with the objective of providing its clients with a variety of blockchain solutions. Measuring the pulse of the crypto market, their strategies position their clients as market leaders through the development of innovative, creative ideas to reach target audiences.
Office Location: Chennai, Tamil Nadu
Year founded: 2019
Team Size: 201 – 500 employees
Key Services: ICO Development and Marketing, MLM Software Development, Blockchain IoT Development, Blockchain App Development
Industries Served: Crypto, Food and Beverage
Case Studies: N/A
15. NeoReach
The world’s leading influencer marketing SaaS platform, NeoReach, offers tech-enabled services to brands and agencies, ensuring proactive communication and data-driven campaigns. The agency offers content creation, influencer partnerships, paid media, and first-rate tools for NFT minting timeframes and launches, all through its deep understanding of blockchain audiences and technologies.
Office Location: San Francisco, California
Year founded: 2014
Team Size: 51 – 200 employees
Key Services: Influencer Marketing, Blogger Outreach, Influencer Outreach, Vine Outreach
Industries Served: eCommerce, Travel, News
Case Studies: View all case studies.
16. daPixel
Although new to the NFT marketing industry, daPixel guides its clients along the road to growth. By optimizing and maximizing its wide range of B2B, SaaS, eCommerce, and digital marketing efforts, the agency generates numerous leads using its unique and proven marketing strategy.
Office Location: Lisbon, Lisbon
Year founded: 2019
Team Size: 2 – 10 employees
Key Services: Facebook Ads, Social Media Ads, Gaming, Instagram Ads, LinkedIn Ads
Industries Served: N/A
Case Studies: N/A
17. TF Labs
A management consulting firm working with top brands and companies in the development and marketing of NFTs, TF Labs offers complete NFT services for artists and brands looking to break into this emerging space. Ranging from minting to carrying out payments in your preferred currency, the agency offers consulting sessions that not only allow potential clients to use their strategies to promote their NFTs but to educate the topic of NFTs if they’re interested.
Office Location: Seattle, Washington
Year founded: 2017
Team Size: 2 – 10 employees
Key Services: Web3, NFT
Industries Served: Retail, Finance, eCommerce
Case Studies: View all case studies.
NFTs are positioned for future growth, and staying up to speed on current trends and best practices can be difficult without the help of an outside agency. These NFT marketing agencies from across the globe can provide expert guidance from teams who possess in-depth experience and a masterful understanding of NFT tokens and projects to keep you up to date on the latest trends and practices in the field, providing better opportunities for high ROI and overall visibility and awareness of your NFT collection.
