In 2023, this statement is still accurate, BUT consumers are drowning in content from youtube to search to Facebook and TikTok.
In this hyper-competitive landscape, good content marketing is a vital part of a company’s overall marketing strategy. Ultimately, producing content allows your business to provide valuable and engaging information to both your potential and loyal customers.
With so much content available on the internet, it is essential that organizations strategically approach the content that they produce. Crafting “high quantities” of content is vital for your strategy in 2023, but perhaps what is even more critical in this world of information overload is crafting “high quality” content.
However, even producing high-quality content comes with its risks. Companies put a lot of time, effort, and money into high-quality content but overlook essential factors like whether the content being produced attracts the right audience and ROI.
There are many variables to consider with content marketing, and perhaps the best decision for an organization is to consider partnering with a content marketing agency. You’ll want a partner that will execute strategy, production, and distribution of the right content to the right audience for your business.
What Is a Content Marketing Company?
A content marketing agency specializes in crafting comprehensive content marketing strategies to plan, create, distribute, and measure content’s impact on its clients’ behalf. These agencies leverage various content formats, such as blog posts, videos, long-form guides, podcasts, and more, to provide valuable information and engage a specific target audience, aiming to expand the client’s customer base and drive revenue growth.
The role of a content marketing agency encompasses several key responsibilities, including:
1. Developing a content strategy: Content marketing agencies work closely with clients to define the objectives, target audience, and key messaging to guide content creation. They conduct thorough research to understand the market landscape, competition, and audience preferences, aligning the strategy with the client’s overall business goals.
2. Producing content: Content marketing agencies produce various content types based on the defined strategy. This can involve generating content ideas, creating outlines, writing the content, and collaborating with design teams for visual elements. The specific deliverables can vary between agencies, with some offering content ideation and others providing end-to-end content creation services.
3. Promoting or distributing content: Content is only effective if it reaches the intended audience. Content marketing agencies employ various distribution channels and tactics to ensure maximum visibility and engagement. This may involve social media marketing, email marketing, influencer partnerships, and optimizing content for search engines (SEO) to enhance organic reach.
4. Measuring content performance: Content marketing agencies track and analyze key metrics to measure the success of content marketing efforts. This includes assessing engagement levels, website traffic, conversion rates, and other relevant performance indicators. By evaluating data and insights, they can optimize future content strategies for better results.
What Companies are Best for Content Marketing?
Determining the best companies for content marketing is subjective, as it depends on various factors such as industry, goals, and specific needs. However, at NoGood, we have confidence in our content marketing abilities and the results we have achieved for our clients.
While we acknowledge our bias, we encourage readers to conduct their own research and exploration to identify the companies that excel in content marketing. A valuable approach is to examine case studies and examples of successful content marketing campaigns. By reviewing the work of different companies, you can gauge their expertise, creativity, and effectiveness in delivering content that resonates with their target audience.
Furthermore, focusing on companies with experience working within your specific industry is beneficial. By examining their work in similar business domains, you can assess their understanding of industry dynamics and ability to tailor content strategies to suit your needs.
What are the 4 Main Categories of Content Marketing?
Content marketing involves four key categories: attraction, authority, affinity, and action. These categories are not mutually exclusive; content pieces often fit into multiple categories. Attraction content drives website traffic and includes shareable blog posts that offer valuable information.
Authority content establishes your brand as an expert by providing informative and credible content. It goes beyond attraction content by answering common questions and offering solutions. This type of content can expand your reach when other brands link to your authoritative content. Affinity content aims to connect with readers emotionally, making them like and prefer your brand. You can build a relatable and personable connection by adopting a brand voice that resonates with the target audience.
Understanding how people search for information can guide the language used in your content. Action content is designed to prompt specific actions from readers, such as signing up for a mailing list or attending a webinar. By aligning content with particular business goals, you can create compelling cases for readers to take action. This might involve highlighting the benefits of a product or offering gated resources that require contact information.
Understanding and incorporating these four content categories in your content marketing strategy can help you attract traffic, establish authority, build affinity, and drive desired actions from your audience.
What are Examples of Content Marketing?
Examples of content marketing encompass a wide range of formats and strategies. Blog posts, articles, and whitepapers are popular written content examples that provide valuable information to the target audience. Visual content such as infographics, videos, and interactive presentations effectively convey messages and capture attention. Podcasts and audio guides have gained popularity as audio content, allowing businesses to engage with their audience through informative conversations. Interactive content like quizzes, polls, and surveys encourages active engagement.
Social media posts, email marketing campaigns, and influencer partnerships showcase content distributed on social media platforms. Additionally, content marketing includes SEO strategies to enhance organic traffic and improve search engine rankings. Content marketing is about creating valuable, relevant, and shareable content to attract and engage the target audience, driving conversions, and fostering brand loyalty.
Here is our vetted list of the top content marketing service agencies in 2023:
- NoGood
- The Content Bureau
- Column five
- Big Leap
- Kuno Creative
- Brafton
- Camp Creative
- Fractl
- The Digital Elevator
- Dear Content
- Eucalypt
- BayCreative
- S&G Content
- New North
- 97th floor
- Brandpoint
- Pyxl
- Volume Nine
- Portent
- EnVeritas Group
- Influence & Co.
- Velocity Partners
1.NoGood
This agency knows what it takes to build engaging content that effectively attracts and educates potential customers. Just take a look at the content NoGood creates for their blog. With only a few articles, NoGood has been able to rank for highly competitive words and drive real value and ROI for its own business. The agency has a talented team that understands how to design a strong content marketing strategy by combining creative content and SEO to deliver targeted, measurable campaigns.
Office Location: New York, NY (Headquarters)
Year founded: 2017
Team Size: 50 – 100 employees
Key Services: SMM, SEO, CRO, SEM, Social Ads, Content Marketing, Email, Video, and SMS Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto
Case Studies: View all case studies.
2.The Content Bureau
This high-quality agency is 100% focused on content marketing and has been for the last 20 years. They bring a uniquely skilled and experienced team of writers, editors, and designers to every project. The content they’ve created and delivered to B2B clients includes expert articles, ads, blog posts, case studies, eBooks, messaging, social posts, web copy/design, white papers, videos, etc. The Content Bureau strategizes for the long term and wants to ensure client success.
Office Location: Orinda, CA
Year founded: 2000
Team Size: 11 – 50 employees
Key Services: Marketing Communications, Copywriting, Marketing Content, B2B Marketing, Product Marketing Content
Industries Served: Tech, Software, eCommerce
Case Studies: View all case studies.
3.Column Five
Column Five delivers a pro-strategy and process that helps you consolidate all your content marketing efforts. The agency has a dedicated creative team that is focused on brand strategy, high production, and effective distribution. They are determined to give you a custom-made plan that produces high-quality, on-brand, and consistent content.
Office Location: West Hollywood, California
Year founded: 2009
Team Size: 51 – 200 employees
Key Services: Data Visualization, Content Strategy, Brand Strategy, Digital PR, Content Production
Industries Served: Education, Financial Services, Health
Case Studies: View all case studies.
4.Big Leap
This agency creates and builds content marketing campaigns that ultimately help with your bottom line. Their group of experienced writers and content strategists craft unique marketing plans that eventually lead to three things; higher website traffic, more qualified leads, and higher conversion rates.
Office Location: Lehi, Utah
Year founded: 2008
Team Size: 51 – 200 employees
Key Services: Search Engine Optimization, Digital PR, Content Marketing, Social Media, Marketing Automation
Industries Served: N/A
Case Studies: View all case studies.
5.Kuno Creative
This agency develops successful lead generation and nurturing campaigns through content marketing best practices. Kuno Creative believes in getting results, and for 20 years, they’ve partnered with a variety of businesses to drive customer acquisition. Ultimately with strong content marketing, Kuno Creative can help you turn potential customers into loyal brand ambassadors.
Office Location: Lorain, OH
Year founded: 2000
Team Size: 11 – 50 employees
Key Services: Inbound Marketing, Social Media Management, Reduce Length of Sales Cycle, Demand Generation, Video Marketing
Industries Served: Consumer Products, Technology, Healthcare
Case Studies: View all case studies.
6.Brafton
Brafton takes great pride in cutting through the noise and producing compelling content. The agency is focused on fueling your brand and driving results with content marketing campaigns. Their team of experts wants to help tell your brand’s story in a way that will resonate with your audience through all the right channels.
Office Location: Boston, MA
Year founded: 2008
Team Size: 201 – 500 employees
Key Services: Organic Search Engine Optimization, PPC, Social Media Consultancy, Content Marketing Management, Content and Keyword Strategy
Industries Served: Software, Food, Education
Case Studies: View all case studies.
7.Camp Creative
Camp Creative understands that outdated sales funnels have been replaced with strong content marketing funnels. Crafting and building content that showcases your industry expertise to attract new audiences and gain their trust is key. The agency’s content marketing method is focused on getting the right message to the right audience at the right time.
Office Location: Berkeley, CA
Year founded: 1999
Team Size: 11 – 50 employees
Key Services: Video Production, Digital Media, Brand Development, Search Engine Marketing, Messaging and Content Development
Industries Served: Digital Marketing, Health, Security
Case Studies: View all case studies.
8.Fractl
Fractl’s team of creators, strategists, designers, and promoters work together to produce engaging content for your brand. This includes both on-page and off-page content to attract new audiences and educate customers who are ready to buy. Their three-step process includes ideation, production, and client review.
Office Location: Delray Beach, FL
Year founded: 2012
Team Size: 51 – 200 employees
Key Services: Organic Growth Strategy, Content Development, Digital PR, Technical SEO Services
Industries Served: Financial Services, Software
Case Studies: View all case studies.
9.The Digital Elevator
Digital Elevator wants to help you meet both your branding and financial goals. Through research and analysis, the agency looks to offer an enterprise content marketing strategy that includes pictures, videos, infographics, whitepapers, articles, blogs, and press releases. Through all these forms of content, they help your brand separate from all the noise of disengaging and generic content.
Office Location: West Palm Beach, Florida
Year founded: 2010
Team Size: 2 – 10 employees
Key Services: SEO, PPC, Public Relations, Content Marketing, Web Design, Graphic Design
Industries Served: Fitness, Food, Health
Case Studies: View all case studies.
10.Dear Content
They are experts in the B2B space and love to work with companies that appreciate and value content. Their methodology encompasses many parts, but ultimately the content strategy is designed to help your business hit clear and defined business objectives.
Office Location: Barcelona, Catalonia
Year founded: 2018
Team Size: 2 – 10 employees
Key Services: Content Creation, Social Media, Media Relationships, Multilingual Content, Inbound Marketing
Industries Served: N/A
Case Studies: N/A
11.Eucalypt
This agency has a unique model that incorporates a freelance team of more than 20 expert writers, editors, designers, and strategists, who provide expertise and long-term partnerships. This unique agency model helps Eucalypt build a collaborative relationship with internal teams, thus making the content created much more effective and of higher quality. They are determined to provide content strategy and collateral that focuses directly on helping your brand optimize its growth.
Office Location: Jacksonville, FL
Year founded: 2007
Team Size: 2 – 10 employees
Key Services: Public Relations, Ghost Writing, Personal Branding, Marketing Audits
Industries Served: Software, Tech, Financial Services
Case Studies: View all case studies.
12.BayCreative
BayCreative has a unique “marketing in the box” strategy for its content. The agency understands that creating effective content that helps you tell the story of your business is vital. They are also known for their creative insights and quick turnarounds when executing content.
Office Location: San Francisco, CA
Year founded: 1997
Team Size: 11 – 50 employees
Key Services: Lead Generation, Website Development, Email Marketing, Google AdWords, PodCasts
Industries Served: Tech, Beauty, Software
Case Studies: View all case studies.
13.S&G Content
This agency helps brands in a variety of industries. They help you communicate and drive brand awareness through strategic content marketing campaigns. Their active group of content writers, strategists, and creators spearhead the agency’s ability to deliver authentic content, which creates results and drives the bottom line.
Office Location: Miami, Florida
Year founded: 2010
Team Size: 11 – 50 employees
Key Services: Content Marketing, Content Strategy, Video Content, Media Outreach, Content Creation
Industries Served: N/A
Case Studies: N/A
14.New North
This agency understands that every brand needs a voice, and the way to create this is through high-quality content. New North builds active content marketing campaigns that capture your business values, grow your audience, and generate engagement. The agency understands that good content gives business opportunities that will ultimately help reach the desired results.
Office Location: Frederick, Maryland
Year founded: 2008
Team Size: 11 – 50 employees
Key Services: Lead Nurturing, Marketing Data Analysis, Website Redesign for Conversion Rate Optimization, Podcast Creation
Industries Served: IT Consulting, Software, SaaS
Case Studies: View all case studies.
15.97th floor
97th floor understands that the content you produce is often the lifeline that connects you to your customers. Whether it’s blog articles, e-books, landing pages, or other forms of content, this agency has a team of content creators that can help take your content to the next level.
Office Location: Lehi, Utah
Year founded: 2005
Team Size: 51 – 200 employees
Key Services: Social Media Marketing, Marketing Automation, Web Design and Development, Video Marketing
Industries Served: Food, Sports
Case Studies: View all case studies.
16.Brandpoint
Brandpoint provides content strategy, content creation, and content distribution that is all focused on retaining customers and expanding to broader markets. The agency’s seamless execution will help you boost efficiency, forecast positive ROI, and increase organic traffic.
Office Location: Hopkins, MN
Year founded: 1996
Team Size: 51 – 200 employees
Key Services: Content Distribution, Digital Marketing, Content Management, Publisher Services, Social Media
Industries Served: Financial Services, Restaurants, Software
Case Studies: View all case studies.
17.Pyxl
This agency distributes and crafts content that includes press releases, social posts, blogs, e-books, and analytics reports. Pyxl tries to understand your brand before creating a great content strategy. Their team of content strategists and creators tries to gain insights into your audience and develop personas to produce the right form of messaging.
Office Location: Nashville, Tennessee
Year founded: 2000
Team Size: 11 – 50 employees
Key Services: Online Branding, Graphic Design, Website Development, HubSpot, Campaign Management, Social Media
Industries Served: SaaS, Education, Software
Case Studies: View all case studies.
18.Volume Nine
With a lot of content online, creating bright and consistent messaging for a brand is not easy. Volume Nine is an agency that has extensive content marketing experience and expert strategists. They build a content marketing strategy that is custom to your brand, goals, and audience.
Office Location: Denver, CO
Year founded: 2006
Team Size: 11 – 50 employees
Key Services: Local Search Marketing, Blog Marketing, Digital Campaigns, Social Media Audits, Digital Marketing Strategy
Industries Served: Consumer Products, eCommerce, Health and Fitness
Case Studies: View all case studies.
19.Portent
This agency does audits, consults, and creates content that delivers for any stage of the buyer’s journey. When working with clients, Portent understands each part of the content strategy requires attention to detail, strategic thinking, and continuous learning. They also offer training services for in-house teams to run their campaigns. This agency really understands content is a core element of marketing.
Office Location: Seattle, Washington
Year founded: 1995
Team Size: 11 – 50 employees
Key Services: PPC Management, SEO, Conversion Rate Optimization, Social Media Advertising, Influencer Marketing
Industries Served: Tech, Entertainment
Case Studies: View all case studies.
20.EnVeritas Group
EVG is an international content agency that has been in the market for years. Their team consists of industry veterans and offers a complete end-to-end service for content including, audit, strategy, localization, and management. This agency understands that content strategies are unique, and it’s important to piece together a custom content solution that solves each client’s challenges.
Office Location: Greenville, South Carolina
Year founded: 1999
Team Size: 51 – 200 employees
Key Services: SEO Optimization, Multicultural Content Marketing, Corporate Social Media Training, Native App Development, Website Design Services
Industries Served: Instrumentation and Measurement
Case Studies: View all case studies.
21.Influence & Co.
Influence&Co. offers companies a turnkey solution to content marketing. This agency has trained content marketers and is experts at creating the kind of content that will give your audience a reason to engage. The team will take the initiative to understand your company’s business goals and combine these insights to develop a custom content marketing strategy.
Office Location: Columbia, MO
Year founded: 2011
Team Size: 51 – 200 employees
Key Services: Content Marketing, Thought Leadership, Public Relations, Executive Branding, Sales Enablement
Industries Served: Health, Fitness, Financial Services
Case Studies: View all case studies.
22.Velocity Partners
Velocity Partners delivers content development for B2B clients. They understand that content is a powerful tool and that putting together compelling content for the right audience is vital for the B2B customer journey. The team is committed to creating strong content but also takes pride in building a strategic framework for content that leads to performance and business goals.
Office Location: Richmond, London
Year founded: 2000
Team Size: 51 – 200 employees
Key Services: B2B Content Marketing, B2B Digital Marketing, Inbound Marketing, Thought Leadership, B2B Social Media
Industries Served: Software, SaaS
Case Studies: View all case studies.
