By 2024, the food and beverage industry is expected to reach a market volume of $105.7 billion. But the truth is, the market’s growth rate and volume of consumption will lead to increasing competition. The industry of food and beverage faces the pressure to meet the evolving digital world and evolving consumer demands, such as the rise of food delivery apps, increased need for a digital presence and advertising for restaurants, and the growing popularity of food-related content online. The food and beverages sector is fast-paced, growing, and with tough competition, so here are 15 of the best marketing agencies for food brands in 2022.
Services: Growth Marketing, SEO, Performance Marketing, Marketing Analytics
Clients: Nike, Microsoft, Steer, P&G, Gympass, TikTok
NoGood is not your traditional marketing agency: it is a group of highly skilled data analysts, performance marketers, and creative strategists. They were voted one of the top performance and growth agencies in the US by the TechCrunch community and are a trusted growth partner for some of the biggest brands in the world. With their expertise across multiple marketing channels, campaigns, and measurables, NoGood has achieved great success from saving hundreds of thousands of dollars for businesses to doubling 65% of their clients’ revenue in the first 6 months. Along with clients like Ghostery, P&G, and Nike, NoGood has also worked with food brands like Fratelli Carli and was able to lead them to 350% growth.
2. The Food Group
Services: Public Relations, Paid and Social Media, Email Marketing, Branding
Clients: TABASCO® Brand, Mondelēz International, SaltWorks, Greenleaf Foods
The Food Group is a marketing agency that specializes in combining food, culture, and marketing expertise to deliver results. They work with some of the biggest names in the industry as their passion is fueled by food. They have had over 40 years of experience building some of the world’s most iconic food brands, and offer their clients services from strategy, branding, innovation, and advertising.
3. Forge Digital Marketing
Services: Social Media Marketing, Influencer Marketing, Content Marketing, Display and PPC
Clients: Factor75, ArthroCBD, WeatherTech, EZ Kratom
Forge is a digital marketing and creative agency with expertise across a handful of various industries, including a proven track record in marketing food and beverage products. They combine social media and influencer marketing with branding, SEO, and email marketing to promote the growth of food and beverage products.
4. Elevation Marketing
Services: Branding, Digital Marketing, Public Relations, Lead Generation
Clients: Sara Lee, Amazon Web Services, Coca Cola, Kraft, Dawn Foods
Elevation Marketing is one of the first national B2B marketing agencies in the US and provides services for industries ranging from technology to food to professional services, and more. They work with a wide range of medium and large businesses, with 60% of their clients being $1 billion enterprises. In the food and beverages industry, they have already established success with leaders like Coca Cola, Kraft, Conagra Brands, and Kerrygold. With a focus on adaptation in the current year, Elevation Marketing acknowledges the strong pressure to meet evolving consumer demands.
Services: SEM and SEO, Paid Search, Email Marketing, Conversion Rate Optimization
Clients: AirBNB, National Public Radio, Segment, Juniper Networks
KlientBoost is a digital performance marketing agency with the most published wins (case studies, reviews, and testimonials) out of all agencies that are out there. They boast a 63% ROI increase in a client’s first three months, as that is the average result from their 200+ case studies, and cover nearly every industry. In the food and beverages industry, they have worked with Mikkeller, Mountain Wild, and 2ndKitchen.
Services: Earned Media Public Relations, Social Media, Brand Strategy, Paid Media
Clients: HY-VEE Take and Bake Pizzas, Spring Sunrise GHEE, That’s Smart
Meyrocks emphasizes the meaning and implications of food beyond a basic need and uses their expertise in food marketing, branding, and advertising to communicate that across. As a food marketing agency, Meyrocks has a track record of success in food branding and marketing that helps brands in the categories of food, agriculture, health, and mentor stand out.
7. New Point Marketing
Services: Social and Email, SEM, Branded Campaigns, Branding, Tradeshow and Sales
Clients: Happy Apples, Wick’s, Fishers, Scott Pete, Fountain Square Brew Co
New Point Marketing is a marketing agency for growth-minded CPG food and beverage brands. They are a full-service agency with the six core services of branding, promotions, social media and digital marketing, promotions, B2B marketing services, and shopper marketing. Beyond marketing strategies, New Point Marketing also connects CPG food and beverage brands with retailers, such as Walmart, Kroger, and coupons.com, to execute high-impact strategies.
Services: Digital Strategy, Social Media, Interactive Marketing, Email Marketing
Clients: Goya Foods, Zoetis, Spectrum, organicgirl
Flightpath is a digital marketing agency based in New York City, and helps businesses of all sizes to navigate the digital world to achieve results. Their work targets both B2C and B2B audiences aiming to build awareness, lead generation, customer acquisition, and purchase continuity. Their approach involves combining brands’ digital experiences with integrated planning, emotional understanding, artful design, and insightful analysis.
9. Blue Fountain Media
Services: Digital Marketing, Branding, Digital Strategy, Influencer Marketing
Clients: FedEx, SONY, Microsoft, Syneos Health
Blue Fountain Media is a full-service digital agency that merges imagination and technology to help brands grow. They deliver human-centric digital experiences and leverage data combined with their expertise in global content and commerce website design to drive client results. As a Pactera Edge Company, they are able to expand their service offerings beyond the typical digital agency, such as digital transformation consulting, AI, and digital platform engineering.
10. Redonk Marketing
Services: CRM Strategy, E-Commerce Optimization, Email Marketing, Brand Planning
Clients: Pizza Hut, Dell, Cisco, Hewlett-Packard
Redonk dubs itself as a NO-BULL digital marketing agency and has had a list of prestigious clients such as MetroPCS, Hewlett-Packard, and Pizza Hut to back it up. They help brands map and understand the broader context of their customers’ journeys, and use that insight to design experiences that build brands, deepen customer relationships, and grow business.
Services: Lead Generation, SEO & Search, Content Marketing, Social Marketing
Clients: Duracell, ASICS, NBC, Dannon Yogurt
Crafted is a digital creative studio based out of New York, with a passion for creating ideas and transforming them into well-designed innovative experiences. They are a multifaceted digital studio with offerings that range from creating websites, digital ads, campaigns, to content management. In the industry of food and beverage, Crafted specializes in SEO, content marketing, social media marketing, and website design.
12. Lounge Lizard
Services: Digital Marketing, Brand Strategy, Email Marketing, Social Media
Clients: Ford, Healthy Mama Brands, Pringles, A&E Television
Lounge Lizard is an award-winning web design and digital marketing agency, boasting a portfolio that includes projects for many Fortune 500 companies. Their strengths root in conceptualizing inspired and inventive online business models, brand-friendly websites, and powerful marketing strategies. Their full-service staff is made up of marketing strategists, project managers, creative designers, copywriters, and technical developers.
Services: Public Relations, Social Media, Digital Marketing, Content Marketing
Clients: TEXSOM, Wente Vineyards, Mouton Cadet, County of Napa
Balzac is a marketing communications firm that serves multiple market segments including luxury beverages, travel, food, agriculture, health, and government. They build experiences that enhance brands, drive sales, and improve reputation. Backed by nearly 30 years of marketing and public relations experience, they have built solutions and strategies that help their clients save time, decrease costs, and develop long-term relationships with key influencers.
14. Brightly Creative
Services: Content Marketing, Branding, Public Relations, Digital Ad Campaigns
Clients: California Walnuts, National Honey Board, Lloyd Pans, Empire State Brands
Brightly Creative is a craft marketing agency that serves content, creative, and marketing strategies specifically for the food and beverage industries. They create and work with influential brands, offering capabilities of branding, creative, content, marketing, and outreach.
15. Straight North
Services: SEO, PPC, Display Advertising, Email Marketing
Clients: Revpart, Premier Works, WECO, Storeflex
Straight North is a food and beverage marketing agency that works with bars, beer, restaurants, and wine. They specialize in SEO, PPC, and responsive websites, and help firms increase sales leads and e-commerce revenue. Straight North finds success for food and beverage companies by providing expertise and experience in targeting specific segments of consumers with data-driven, professional marketing strategies.
Food and beverage marketing requires differentiated strategies among other verticals, such as attention paid towards brand positioning, product packaging, and establishing a product’s unique selling point. With food and beverage marketing presented as a gold-mine opportunity for marketing professionals, it needs to be done right to achieve success and impacts. By the guidance of experts backed with experience, businesses can elevate their brand, campaigns, and attain new levels of growth.