By 2024, the food and beverage industry is expected to reach a market volume of $105.7 billion. But the truth is, the market’s growth rate and volume of consumption will lead to increasing competition.
The industry of food and beverage faces pressure to meet the evolving digital world and evolving consumer demands, such as the rise of food delivery apps, the increased need for a digital presence and advertising for restaurants, and the growing popularity of food-related content online.
The food and beverages sector is fast-paced, growing, and with tough competition, so here are 15 of the best marketing agencies for food brands in 2024.
The best food marketing agencies in 2024
- NoGood
- The Food Group
- Forge Digital Marketing
- Elevation Marketing
- KlientBoost
- Meyocks
- New Point Marketing
- Flightpath
- Blue Fountain Media
- Redonk Marketing
- Crafted
- Lounge Lizard
- Balzac
- Brightly Creative
- Straight North
1. NoGood
NoGood is not your traditional marketing agency; we are a dynamic team of highly skilled data analysts, performance marketers, and creative strategists. Recognized by the TechCrunch community as one of the top performance and growth agencies in the US, we are proud to be trusted growth partners for some of the world’s most prominent brands.
At NoGood, we bring a wealth of expertise across various marketing channels, campaigns, and measurable metrics. Our track record speaks for itself, as we have achieved remarkable success for businesses, including significant cost savings and impressive revenue growth. In fact, within the first six months of collaboration, we have doubled the revenue of 65% of our clients.
With a prestigious clientele that includes renowned brands like Ghostery, P&G, and Nike, we have also extended our expertise to the food industry. Working closely with food brands such as Fratelli Carli, we have delivered exceptional results, driving an astounding 350% growth for their business.
As a team, we thrive on innovation, data-driven strategies, and creative problem-solving. We are passionate about leveraging our expertise to help businesses thrive in the ever-evolving landscape of marketing and achieve their growth objectives.
Office Location: New York, NY (Headquarters)
Year founded: 2017
Team Size: 50 – 100 employees
Key Services: Podcast Ads, SMM, SEO, CRO, SEM, Social Ads, Content Marketing, Email, Video, and SMS Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, Crypto
Case Studies: View all case studies.
2. The Food Group
The Food Group is a marketing agency that specializes in combining food, culture, and marketing expertise to deliver results. They work with some of the biggest names in the industry as their passion is fueled by food. They have had over 40 years of experience building some of the world’s most iconic food brands and offer their beverage clients services from strategy, branding, innovation, and advertising.
Office Location: New York
Year founded: 1968
Team Size: 51 – 200 employees
Key Services: Media Services, Advertising Services, Public Relations, Strategic Planning, Branding
Industries Served: Food and Beverage, Restaurant
Case Studies: View all case studies.
3. Forge Digital Marketing
Forge is a digital marketing service and creative company with expertise across a handful of various industries, including a proven track record in marketing food and beverage products. They combine social media and influencer marketing with branding, SEO, and email marketing to promote the growth of food and beverage products.
Office Location: Naperville, Illinois
Year founded: 2016
Team Size: 2 – 10 employees
Key Services: Social Media Management, Website & Mobile Development, Content Marketing, Graphic Design, Digital Advertising
Industries Served: eCommerce, Beauty, Food and Beverage
Case Studies: View all case studies.
4. Elevation Marketing
Elevation Marketing is one of the first national B2B marketing agencies in the US and provides services for industries ranging from technology to food to professional services and more. They work with a wide range of medium and large businesses, with 60% of their notable clients being $1 billion enterprises.
In the food and beverages industry, they have already established success with leaders like Coca-Cola, Kraft, Conagra Brands, and Kerrygold. With a focus on adaptation in the current year, Elevation Marketing acknowledges the strong pressure to meet evolving consumer demands.
Office Location: Gilbert, Arizona
Year founded: 1999
Team Size: 11 – 50 employees
Key Services: App Development, Public Relations, Branding, Inbound Marketing, Social Media Management
Industries Served: Food and Beverage, Education, Financial Services
Case Studies: View all case studies.
5. KlientBoost
KlientBoost is a digital performance marketing agency with the most published wins (case studies, reviews, and testimonials) out of all agencies that are out there. They boast a 63% ROI increase in a client’s first three months, as that is the average result from their 200+ case studies, and cover nearly every industry. In the food and beverages industry, they have worked with Mikkeller, Mountain Wild, and 2ndKitchen.
Office Location: Costa Mesa, California
Year founded: 2015
Team Size: 51 – 200 employees
Key Services: Google AdWords, PPC Marketing, Email Marketing, SEO, CRO
Industries Served: SaaS, eCommerce
Case Studies: N/A
6. Meyocks
Meyrocks emphasizes the meaning and implications of food beyond a basic need and uses its expertise in food marketing, branding, and advertising to communicate that across. As a food marketing agency, Meyrocks has a track record of success in food branding and marketing that helps brands stand out.
Office Location: West Des Moines, IA
Year founded: 1984
Team Size: 51 – 200 employees
Key Services: Public Relations, Direct Marketing, Web Development, Package Design, Food Marketing
Industries Served: Food, Health, Agriculture
Case Studies: N/A
7. New Point Marketing
New Point Marketing is a marketing agency for growth-minded CPG food and beverage brands. Beyond marketing strategies, New Point Marketing also connects CPG food and beverage brands with retailers, such as Walmart, Kroger, and coupons.com, to execute high-impact strategies.
Office Location: Lafayette, Indiana
Year founded: 2016
Team Size: 11 – 50 employees
Key Services: Brand Positioning, Digital Marketing, SEM, Branded Packaging, Design Development
Industries Served: Food and Beverage
Case Studies: View all case studies.
8. Flightpath
Flightpath is a digital marketing agency that helps businesses of all sizes to navigate the digital world to achieve results. Their work targets both B2C and B2B audiences aiming to build awareness, lead generation, customer acquisition, and purchase continuity. Their approach involves combining brands’ digital experiences with integrated planning, emotional understanding, artful design, and insightful analysis.
Office Location: New York, New York
Year founded: 1994
Team Size: 11 – 50 employees
Key Services: Digital Strategy, Interactive Marketing, Social Media, Email Marketing, SEO
Industries Served: Food, Healthcare, Pet Care
Case Studies: View all case studies.
9. Blue Fountain Media
Blue Fountain Media is a full-service digital agency that merges imagination and technology to help brands grow. They deliver human-centric digital experiences and leverage data combined with their expertise in global content and commerce website design to drive client results. As a Pactera Edge Company, they are able to expand their service offerings beyond the typical digital agency, such as digital transformation consulting, AI, and digital platform engineering.
Office Location: New York, New York
Year founded: 2003
Team Size: 200 – 500 employees
Key Services: Web Design, Experience Strategy, Online Business Consulting, Digital Growth Marketing, Globalization & Localization
Industries Served: Food
Case Studies: N/A
10. Redonk Marketing
Redonk dubs itself as a NO-BULL digital marketing agency and has had a list of prestigious clients such as MetroPCS, Hewlett-Packard, and Pizza Hut to back it up. They help brands map and understand the broader context of their customers’ journeys and use that insight to design experiences that build brands, deepen customer relationships, and grow business.
Office Location: Plano, TX
Year founded: 2002
Team Size: 11 – 50 employees
Key Services: UX Design, Web App Development, Motion Design, Email Marketing Design, Responsive Web Design
Industries Served: Tech, Food
Case Studies: View all case studies.
11. Crafted
Crafted is a digital creative studio with a passion for creating ideas and transforming them into well-designed, innovative experiences. They are a multifaceted digital studio with offerings that range from creating websites, digital ads, and campaigns to content management.
Office Location: New York, New York
Year founded: 2011
Team Size: 11 – 50 employees
Key Services: User Experience, Design, Advertising, Development, Interactive
Industries Served: Fitness, Music, Food
Case Studies: View all case studies.
12. Lounge Lizard
Lounge Lizard is an award-winning digital marketing and web design agency boasting a portfolio that includes projects for many Fortune 500 companies. Their strengths are rooted in conceptualizing inspired and inventive online business models, brand-friendly websites, and powerful marketing strategies. Their full-service staff is made up of marketing strategists, project managers, creative designers, copywriters, and technical developers.
Office Location: New York, New York
Year founded: 1998
Team Size: 11 – 50 employees
Key Services: Marketing Audits, Social Media Management, eCommerce Marketing, Content Creation, Website Audits, Creative Design
Industries Served: Beauty, Fashion, Food, and Agriculture
Case Studies: View all case studies.
13. Balzac
Balzac is a marketing communications firm that serves multiple market segments, including luxury beverages, travel, food, agriculture, health, and government. They build experiences that enhance brands, drive sales, and improve reputation. Backed by nearly 30 years of marketing and public relations experience, they have built solutions and strategies that help their clients save time, decrease costs, and develop long-term relationships with key influencers.
Office Location: Sonoma, California
Year founded: 1991
Team Size: 2 – 10 employees
Key Services: Public Relations, Social Media, Communication Solutions, Crisis Communication
Industries Served: Alcoholic Beverages, Agriculture
Case Studies: View all case studies.
14. Brightly Creative
Brightly Creative is a craft marketing agency that serves content, creative, and marketing strategies specifically for the food and beverage industries. They create and work with influential brands, offering capabilities of branding, creative, content, marketing, and outreach.
Office Location: Denver, CO
Year founded: 2017
Team Size: 2 – 10 employees
Key Services: Logo & Identity Branding, Graphic Design, Website Development, Ad Campaigns, Experiential Concepts, Communication Campaigns
Industries Served: Food and Beverage
Case Studies: N/A
15. Straight North
Straight North is a food and beverage marketing agency that works with bars, beer, restaurants, and wine. They specialize in SEO, PPC, and responsive websites and help firms increase sales leads and e-commerce revenue. Straight North finds success for food and beverage companies by providing expertise and experience in targeting specific segments of consumers with data-driven, professional marketing strategies.
Office Location: Downers Grove, IL
Year founded: 1997
Team Size: 51 – 200 employees
Key Services: Email Marketing, Responsive Websites, Conversion Rate Optimization, PPC, SEO
Industries Served: Food and Beverage
Case Studies: N/A
Food marketing FAQS
What is a food marketing company?
A food marketing firm is a specialized creative agency that provides comprehensive marketing solutions specifically tailored for businesses in the food and beverage sector. These firms assist food businesses in effectively promoting their products and services to reach potential customers and enhance their online presence.
With digital and online marketing expertise, food marketing firms offer various services to support marketing efforts. This includes strategic planning, detailed marketing plans, content creation, and data-driven strategies. They excel in creating compelling content strategies, managing social channels, and executing digital marketing campaigns to engage and attract customers.
Food marketing firms also excel in branding and design, ensuring a consistent brand image across all marketing channels. They leverage graphic design and creative strategies to capture the essence of the food business and communicate it effectively to the target market. These firms understand the unique challenges and opportunities within the food and beverage industry and provide consultative digital solutions for clients to drive growth.
By leveraging their expertise, food marketing firms help businesses in the beverage sector expand their customer base, increase customer loyalty, and provide successful product launches.
What is food marketing?
Food marketing refers to promoting and selling food products or services to consumers. It involves various strategies and techniques to create awareness, generate interest, and influence consumer behavior toward food-related offerings.
Food marketing encompasses various activities, including branding, advertising, packaging, pricing, distribution, and product positioning. Its primary goal is to effectively communicate the value and benefits of food products to target consumers, ultimately driving sales and building brand loyalty.
One example of food marketing is using persuasive advertising campaigns to promote a new food product. Through authentic storytelling, enticing visuals, and compelling messaging, marketers aim to create a desire for the product in the minds of potential customers. They may highlight its unique features, nutritional benefits, or convenience factors to capture consumer interest.
By understanding consumer preferences and utilizing effective marketing strategies, food businesses can successfully position their products in the market and connect with their target audience.
What are 5 examples of food marketing?
In the ever-evolving world of food marketing, brands continuously come up with creative and innovative food marketing strategies to increase customer engagement and drive sales.
Here are five noteworthy examples of food marketing campaigns:
1. KFC’s original recipe for fried chicken
- Time-tested recipe: KFC’s Original Recipe Fried Chicken, with its secret blend of 11 herbs and spices, is a testament to the enduring power of a well-crafted recipe.
- Brand evolution: Harlan Sanders transformed a gas station into a restaurant, laying the foundation for a global fast-food empire.
- Imitation-proof: Despite many attempts to replicate its taste, KFC’s Original Recipe remains unparalleled in the world of fried chicken.
2. “The secret menu”
- In-N-Out’s innovation: In the 1970s, In-N-Out introduced a “secret menu” featuring items like the Animal Style Burger and the Protein Style, sparking a trend.
- Widespread adoption: Brands like Starbucks, Nando’s, Burger King, Chipotle, and Five Guys have embraced this concept, providing an exclusive experience to their loyal customers.
3. Pizza Hut’s movie projector boxes
- Pizza and entertainment: Pizza Hut introduced the Blockbuster Box, a pizza box that transforms into a DIY projector.
- Interactive experience: Customers can download a movie by scanning a QR code, creating a unique and enjoyable dining experience.
4. Ronald McDonald’s rebranding
- Mascot makeover: Ronald McDonald underwent a subtle yet impactful reimagining in 2014, aiming to connect with both kids and adults.
- Creating buzz: The makeover generated conversations and brought McDonald’s back into the spotlight, showcasing the power of a strategic approach to marketing.
5. McDonald’s all-day breakfast
- Customer-driven change: McDonald’s responded to customer demand by introducing the All-Day Breakfast menu in 2015.
- Boosting sales: The move significantly increased sales and revenue, illustrating the importance of aligning with customer cravings and market trends.
These examples highlight the diverse and innovative strategies employed by food brands to stay competitive in the market. They demonstrate the importance of understanding consumer preferences, embracing change, and leveraging creative marketing techniques to achieve success in the highly competitive food industry.
Are food marketing agencies worth it?
Food marketing is a dynamic and highly competitive industry, and the success of a brand often depends on its ability to reach and engage its target audience effectively.
In this digital age, where consumers are inundated with information and choices, food marketing agencies can play a pivotal role in helping food businesses thrive. In this article, we’ll delve into the value that food marketing agencies bring, their role in navigating the digital landscape, and why they can be worth the investment.
1. Expertise and strategy development
Food marketing agencies bring a deep understanding of the industry and market trends. They can formulate and execute effective marketing strategies tailored to your specific goals and target audience. These strategies encompass various channels, from traditional advertising to the latest digital marketing solutions.
2. Strategic branding and integrated campaigns
Crafting a strong brand identity is crucial in the food industry. Food marketing agencies can help you define your brand’s unique value proposition and position it strategically in the market. They create cohesive and impactful marketing campaigns that resonate with your target audience.
3. Digital dominance in the food industry
In today’s digital age, a robust online presence is essential. Food marketing agencies specialize in navigating the digital landscape. They offer an array of services, including Search Engine Optimization (SEO), social media advertising, and content creation. These services help your brand stand out in the crowded digital space and reach consumers where they spend a significant amount of their time.
4. Social media mastery
Social media is a vital component of any food marketing strategy. Agencies excel in creating and managing your brand’s social media presence across various social media channels. They understand the nuances of each platform, ensuring that your message reaches the right audience at the right time.
5. Target audience engagement
Food marketing agencies have the expertise to identify and connect with your target audience effectively. They utilize data-driven insights to tailor effective campaigns, ensuring that your brand resonates with the people most likely to become loyal customers.
6. Maximizing ROI
Food marketing agencies are not just an expense; they are an investment. They employ passionate professionals who use their knowledge of marketing to create impactful marketing campaigns. These campaigns are designed to maximize your return on investment (ROI) and drive business growth.
Food marketing agencies offer specialized services that can help food businesses thrive in a competitive market. Their strategic thinking, expertise in digital marketing, and ability to engage with target audiences make them valuable partners in achieving your marketing goals.
While there is a cost associated with their services, the potential benefits and increased visibility can make food marketing agencies a worthwhile investment for food businesses looking to succeed in today’s digital age.
How to Choose the best food marketing agency
Selecting the right food marketing agency to develop your brand or create compelling campaigns can seem daunting. However, with careful consideration and a structured approach, you can find an agency that aligns with your goals and objectives. Here are key steps to help you make the best choice:
1. Understand their passion and creativity
A great food marketing agency should exude passion for your project and demonstrate a keen understanding of the power of creativity in the food industry. Look for agencies that showcase their work and convey genuine enthusiasm for your brand and mission.
2. Seek recommendations and research
While Google searches can provide initial leads, it’s essential to go beyond search results. Connect with people and businesses in your industry for recommendations. Peer referrals often yield valuable insights. Additionally, keep an eye out for campaigns or marketing efforts you admire, and then inquire about the agency behind those successful creative endeavors.
3. Emphasize adaptability and bespoke services
Every marketing brief and campaign is unique. Ensure your chosen agency is adaptable and can tailor their services to your needs. Assess if their strengths and creative ideas align with your brand’s vision and objectives. A good fit in terms of approach and values is vital for a successful partnership.
4. Clarify your goals and objectives
Before you embark on your search, take the time to define your goals and reasons for enlisting a food marketing agency’s help. Whether it’s increasing website traffic, redesigning your website, building a social media following, or branding, having well-defined objectives will help you provide a clear direction and brief to potential agencies.
5. Industry expertise and digital literacy
An agency with direct experience and specialist knowledge of your industry is invaluable for food and beverage businesses. They understand your target audience and can offer insights based on practical experience. Additionally, assess their digital literacy; they should know how to craft campaigns that work seamlessly across various online channels and platforms while maintaining your brand’s voice.
6. Social media savviness
Social media is a critical component of modern strategic marketing. Ensure the agency has experience devising social strategies that stand out in a competitive marketplace. They should be proficient in tailoring content to meet the changing demands of different social apps and platforms. You can gauge their approach by following their own social accounts and observing their interactions.
7. Consider agency size
Don’t automatically favor larger agencies. Smaller, independent agencies can be just as impactful, offering a more personal and collaborative experience. In today’s digital world, relationships, and communication are easily established, and you may find that smaller agencies provide more direct access to the marketing team working on your brand.
8. Specialization in food marketing
Consider choosing a specialized food marketing agency like Eat Marketing, which has in-depth industry knowledge and over 20 years of experience. Specialized agencies can offer tailored branding strategies, campaign development, and content production specifically designed for the food and beverage space.
Choosing the best food marketing agency involves a strategic approach that considers passion, adaptability, industry expertise, digital literacy, and a strong social media presence. By following these steps and conducting thorough research, you can find an agency that aligns with your brand’s goals and helps you succeed in the competitive food industry.
Food and beverage marketing requires differentiated strategies among other verticals, such as attention paid to brand positioning, product packaging, and establishing a product’s unique selling point. With food and beverage marketing presented as a gold-mine opportunity for marketing professionals, it needs to be done right to achieve success and impact. With the guidance of digital marketing experts backed with experience, businesses can elevate their brands and campaigns and attain new levels of growth.
