It goes without saying, but we’ll say it again for the people in the back – AI marketing tools are changing the game in digital marketing. They have the speed to save a lot of time and manual work, the accuracy to draw actionable insights while avoiding any human mistakes, and the learning ability to improve with more use over time. Plain and simple, if you aren’t utilizing AI marketing, you’re likely going to fall behind your competitors. Artificial intelligence is no longer a luxury; it’s a necessity in any marketing strategy.
If you’re looking to test the artificial intelligence waters or find a new AI marketing tool for your tech stack, here is a list of 23 tools, both free and paid, that can help improve your marketing efforts immediately. These AI marketing tools can assist in a wide variety of functions, including content marketing, PPC, email marketing, creative design, B2B, and more.
The IBM Watson Personality Insights extracts and analyzes a broad spectrum of data from social media, enterprise data, or other digital communications, and uses it to build out in-depth personas. From there, marketers can discover actionable insights across multiple channels, including social media marketing, content strategy, influencer campaigns, and more.
For example, below is an analysis of LeBron James’ Twitter account. If you were on LeBron’s PR team, you could use this to ensure he’s presenting himself online is how he wants to come across. If you’re a brand looking for someone to partner with, you could use this type of analysis across multiple celebrities to make sure you’re partnering with someone who aligns with your brand values. A marketer can also derive these insights from corporate accounts, or even bodies of text or copy.
MarketMuse helps content marketers drastically reduce time spent on competitive analysis, SEO, and content research. Utilizing artificial intelligence, this tool reads your content to review the relevance of a page to your primary keyword. It then provides keyword insights along with recommendations for improvement, ultimately improving search ranking and driving increased organic traffic. MarketMuse can also help with content creation. You can provide the AI marketing platform with a topic, and it will provide a full outline for a new article, with relevant sections and headlines that save content creators a great deal of time on their research phase.
Below is a screenshot of the analysis on this very blog post during the editing process. The score shows where it ranks among its topic (keyword) competitors. To increase the score, the insights on the research tab show what additional topics should be included to make the content more relevant.
Seamless.ai is a marketing technology that helps users quickly access and sort through large contact lists. This sales intelligence tool helps stack up contact info (email addresses, phone numbers, etc.) and then create a list of prospects without the manual process of list building, contact research, data entry, and other forms of busywork.
Perhaps it’s most powerful ability is its Predictive Contact A.I Recommendation Engine, which uses past success, ideal persona, and other machine learning data to identify the most profitable revenue-generating contacts that you should be targeting.
Arimo is a behavioral AI software that tracks online shoppers click activity in order to predict their next action and the likelihood of making a purchase. This allows marketers to create personalized incentives and product recommendations to improve the chances of conversion. These predictive insights can open the doors for nearly endless uses, helping businesses detect and prevent fraud, save money by projecting future costs, and so much more.
AI isn’t just a data-crunching tool that leaves the creative work to humans; it can be used for content creation as well. AI-Writer can create full blog articles using just a headline. Admittedly, the content isn’t perfect, and the text output typically requires a bit of editing, but this tool can still save content creators a great deal of time with the legwork of writing a new blog.
As a test, below is a sample of a test article for the keyword “AI Marketing Tools,” which you can see is written in a conversational tone and includes sources as well. The text needs some editing, which AI-Writer readily admits, but they claim the AI content creation tool “will help you save around 33% of the time needed for text generation.”
Exceed.ai is an AI-powered sales assistant which helps automate email communication and personalize chat. This marketing automation tool attempts to mimic human conversations by providing a natural experience to a potential customer, talking to prospects, and understands their product needs before a human sales representative can continue the conversation.
Below is an example of the Exceed interface. With that many inbound prospects, it can take a great deal of time to qualify them, set meetings, and get them in touch with the right people at your company. Exceed simplifies this, moving prospects through the customer journey and ensures that sales teams are spending the most time with the ones most likely to convert.
Marketers and creatives spend far too much time searching for the right vector graphic or stock image, especially when it’s maybe a bit obscure or hard to define with search terms. Google AutoDraw allows you to attempt your best drawing, then uses AI to find vector graphics that most closely match with your doodle.
Below is an example where I attempted to draw a hand. The AI was able to match this within their graphic database and find an image that most closely resembles what I drew.
Brands have been utilizing social media listening for years, but NetBase takes it a step further by amplifying it with machine learning and deep learning. Its AI-powered technology analyzes millions of social media conversations to provide real-time insights to audience reactions to your latest brand news and updates. These learnings can help marketers protect brand health, improve crisis management, or boost campaign performance.
Below is an example dashboard that could be used by a social media marketing team. Teams can customize dashboards for the brands, platforms, and analytics that matter most.
Node is an AI platform that leverages data from individuals and businesses to predict how a brand can make smarter decisions about how to engage their clients, employees, investors, and partners. The tool first identifies connections between web entities such as people, products, and businesses, then leverages its algorithm to identify the people most likely to convert or buy. These predictive insights can be used for marketing automation, event management, job applicant tracking, and much more.
One of the most powerful tools within Node is AIR (AI-powered Retention for Customers). While the focus of many marketers is on acquisition, retention is just as (if not more) important for long term success. Using machine learning, AIR can identify the prospects and customers you’re most at risk of losing, allowing the business to streamline their retention of them.
10. Atomic Reach
Atomic Reach’s AI tool is like adding a content marketing assistant to your team. Its content conversion platform aims to help businesses turn their content into sales via conversion optimization and business intelligence. While it can help with SEO, it’s insights are far more ROI driven, identifying what actually drives conversions and providing seamless optimizations for blog titles and even tone.
Below is an example dashboard for a brand utilizing Atomic Reach. After ingesting your content, it provides optimization recommendations to improve your content. The dashboard allows you to track improvements, as well as project traffic and sales increases as a result of the content optimizations.
Pattern89 is a marketing AI tool for digital ads, which helps clients optimize campaigns and creative elements such as imagery, color, or emojis. It can analyze nearly 3,000 different creative dimensions to find the right combination of creative assets to drive the highest ROI. This tool can be a game-changer for any brand heavily invested in Google, Facebook, and Instagram (so basically, any brand).
As you can see from the example dashboard, Pattern89 goes beyond simply telling you which ads are performing best. It gives actionable insight on the types of ads (placement, format), as well as specific image attributes (orientation, text, number of faces in the image, etc).
For marketers, finding the pain points of your target audience is half the battle. Instead of making assumptions or using limited anecdotal data, Chorus can help collect and sort qualitative data. Its software records and analyzes call data puts it into the organization’s CRM tool, creating a full dataset of actionable insights, perfect for crafting ad copy or creating new audience personas.
13. Adobe Spark
Every marketer needs graphic design, but not all have the time or skill set to do so themselves. Adobe Spark is a helpful tool for the non-designers, providing an easy to use platform for creating graphics, videos, and web pages. It has templates perfectly designed for social media specs and even has compatible mobile apps allowing you to create from anywhere easily.
Curata is another high powered AI tool for content marketers, helping them scrape the internet to find the most useful and relevant content in their niche to inform future posts. The software also helps to simplify the process of pushing that content across online channels and also allows marketers to edit their content and give their brand a voice before promoting it.
Curata’s content marketing platform is its most valuable tool, providing clear insights to see the content that is performing the best and driving the most business.
Crayon utilizes AI to take the legwork out of competition analysis. Its platform visualizes competition data in a single dashboard to keep marketers aware of the latest industry updates and moves, helping marketers identify trends and make quick and informed decisions.
The ultimate goal of Crayon is to help a marketing team spend less time on research and more time on analysis and action. Their dashboards are fully customizable, tracking everything from product and pricing changes to reviews to content and campaigns launched.
rasa.io utilizes AI to send personalized emails to each of your subscribers. If you want to send newsletters but feel like you don’t have enough content to really provide a valuable update, you can tell rasa.io other sites ant topics that are relevant to your audience. From there, the AI can sort and filter what will be sent to each individual subscriber, ensuring that your email content is as relevant as can be.
OneSpot is another personalization tool, utilizing AI to understand user behavior and context to deliver relevant content. The tool can be used to automate email content, as well as website individualization, understanding user journey to deliver to the most relevant experience for each user.
Grammarly is an intelligent proofreading tool. Unlike the spell-checker on your word processor, Grammarly can be plugged into your browser, flagging typos on emails and blog posts. Their app experience can go beyond simple editing, giving tips on engagement, delivery, and clarity. Plain and simple, this tool will make you a better writer.
Beyond checking for grammar, this AI tool can also customize recommendations based on the goal of the piece. This will help inform recommendations, maybe being more lenient on an informal/friendly article, but stricter on a formal/academic piece.
Automizy is an AI tool for email marketing, making it much easier to test and optimize email subject lines. The tool provides in-depth analytics and easy A/B testing, helping marketers consistently improve email open rates and get the most out of their campaigns.
WordLift is a powerful SEO tool for WordPress sites, utilizing natural language processing to automate structured data. This tool helps automate internal linking and makes content more accessible to users and search engines, boosting rankings, and driving organic traffic. It also offers suggestions to make your content relevant and useful.
Import.io lets you import data from any web page even when it’s hidden behind login forms or other elements. Access to this level of data is invaluable to anyone doing competitive research or any other project that involves data scraping.
With chatbots being more and more popular, ManyChat’s platform helps simplify the process. Rather than designing a full journey map for your chatbot, ManyChat has a simple integration into Facebook Messenger, SMS, and more. It can optimize to almost any business goal (collect lead info, send coupon codes, remarketing, etc.), it also offers a robust analytics platform to track success.
Not all AI integrations need to be complicated and solve impossible problems. X.ai connects to all your calendars and coordinates the best time for all parties to meet. You simply share your day and time preferences, and the AI will confirm with all other attendees and instantly put it on everyone’s calendar.
Interested in learning more about how AI and the future of marketing, check out our post on 11 AI Marketing Trends Shaping The Future As We Know It.