Top AI Marketing Tools in 2025

It’s estimated that AI will drive 95% of all customer interactions by 2025. How will this impact marketing? Campaign managers, creatives, copywriters, and many more marketing professionals provide strategic insights and optimizations based on data every day. We spend countless hours researching, writing, and analyzing our campaigns – and for good reason.

But there are more effective ways to achieve our goals. AI isn’t going to change our goals, but it will help identify effective campaigns, meaningful content, and create dynamic customer experiences.

Looking for marketing efficiencies? Look no further; connect with our experts.

AI Tools For Copywriting

1. Kafkai
2. Narrato AI
3. HubSpot Campaign Assistant
4. Copy.AI
5. Writesonic.com
6. WordTune.com
7. Instatext
8. Sudowrite

AI Personalized & Automated Campaigns

1. Albert AI
2. Smartly.io
3. Howler AI
4. MarketMuse
5. Pattern89

Brand Reputation Tracking

1. Brand24
2. NetBase
3. Goodie

Email Marketing

1. Phrasee
2. Seventh Sense
3. Automizy

Personalized Experience

1. Crystalknows
2. Personalize
3. Fullstory (UX)
4. Algolia (UX)

Data

1. Axiom.ai
2. Oribi

Supplementary Software

1. Synthesia
2. Beautiful.Ai
3. Headline Studio
4. ManyChat
5. ChatGPT
6. DALL E 2

Why Use AI Powered Marketing Tools?

AI tools are capable of analyzing vast amounts of information across a variety of platforms – from social media to email to the web. The TL;DR is efficiency, predictive analytics, personalization, and content production.

Increasing competition for customer attention requires marketers to take every advantage to optimize reach, engagement, personalization and conversion. Marketers across all industries and disciplines are working to optimize their marketing efforts and effectiveness by leveraging the wealth of data available to them. Many are turning to tools and platforms based on artificial intelligence and machine learning.

AI allows you to break free from tactical execution and data processing. Do you need content fast? Some tools produce copy at the speed of light, with SEO recommendations, giving your content a solid starting point. Do you spend endless hours on repetitive tasks? Use the power of automation to save hundreds of hours.

How AI is Used in Targeted Marketing Today

AI plays an important role in managing customer relationships, understanding customer needs, and delivering personalized experiences. All decisions are aimed at improving customer engagement and service as well as creating more targeted marketing campaigns.

While the algorithm ingests historical and experimental data, it’s systematically updated to scale the highest-performing creative content and campaigns. A result is an optimized approach to achieving business goals and return on investment.

The Top 31 AI Marketing Tools in 2025

Manually handling these tasks might make you feel in the moment, that you’re getting more done, and working harder. You’re definitely working harder, but getting more done is questionable when you have tools that can take tasks off your plate.

This list includes tools that can do the work of 3-5 people in 3-5 minutes. Best of all, a handful of these tools are free.

AI Marketing Tools For Copywriting

1. Kafkai

Pricing: Writer $29/mo | Newsroom $49/mo | Printing Press $129/mo | Industrial Printer $199/mo

Blog writing and content production is a necessity for most business. Often, content creation remains a bottleneck, especially for small businesses with limited bandwidth. Kafkai helps automate this by training a common writing model for popular SEO niches. The AI can create custom content from scratch on a variety of topics.

The model has been trained on specific popular content niches and allows you to tag an article with a paragraph or idea to work on.

Features:

• High throughput
• Trains a common writing module for SEO niches
• Create custom content
• Multiple strategies for surpassing your competitors
• Multilingual support
• Keyword and prompt based generation.

Best For:

• Small businesses and general content creation, digital marketers
• Users who are willing to defer to the AI a lot

Pros:

• Simple interface with trained modules
• Options for automation
• SEO optimization tools
• Long-length article generation

Cons:

• Not much control over content topics.
• Message tweaking issues reduce performance
• Data storage costs
• Feedback loops and backlog of messages

Notable Clients:

• JP Morgan Chase
• Humuna
• Alternate java
• Swift
• Proxy
• Powershell

2. Narrato AI

Pricing: Starting $36 per month (4 user seats included)

Narrato is a new-generation AI tool designed to simplify content creation and marketing. With intelligent AI capabilities, it can assist with brainstorming ideas, generating content, conducting keyword research, improving existing content, and much more.

The most unique feature on the Narrato Workspace is the AI Content Genie, which is essentially a writer, SEO specialist, and content strategist, all rolled into one. Simply share your website URL and preferred themes, and it generates a variety of ready-to-use blog pieces and social media posts.

Besides this AI autopilot for content marketing, there’s also an AI content assistant that comes with over 100 different AI tools and templates for content ideation, SEO planning, and writing assistance with blogs, ads, copy, product descriptions, email content, social posts, AI images, and more.

That’s not all, Narrato is a complete AI content workspace, providing a range of other features for content project and team management and collaboration. This eliminates the need to deal with multiple tools.

Features:

• AI tools for writing, editing, and optimizing
• Image generation
• Content calendars, distribution, and publishing
• Integrated workflow and management
• SEO briefs, idea brainstorming, and keyword research
• Blog pieces and social media posts

Best For:

• Teams that need a comprehensive tool
• Distributed or larger teams

Pros:

• Boosts content production process
• All-in one workflow and collaboration

Cons:

• May be too advanced for individuals or smaller teams

Notable Clients:

• Pearler
• Zepto
• Safe Systems
• Goway
• MasterControl
• Dreamstime
• HiPeople
• Lumber
• Parkinson’s Foundation
• Straumann
• Qwilr
• Chargebee

3. HubSpot Campaign Assistant

Pricing: Free

HubSpot’s Campaign Assistant handles marketing copy across multiple channels. You can use it to generate texts for your landing pages, emails, and advertisements, complete with CTAs and the option to preview assets to see how they would look once they go live.

Plus, the platform saves you even more time with the option to create copy across all your channels simultaneously. You can reuse prompts from a previous asset to set up easily set up omnichannel campaigns.

Features:

• Creates both texts and CTAs
• Numerous pre-defined writing styles and tones of voice available
• Works for Google, Facebook, and LinkedIn ads
• Generate copy and preview it across different assets

Best for:

• Cross-channel copy generation

Pros:

• Completely free to use
• The option to generate and roll out fully-fledged landing pages, emails, and ad campaigns via HubSpot’s native integrations

Cons:

• Doesn’t generate copy for social media captions

Notable clients:

• Ebay
• Tripadvisor
• Reddit
• Zapier
• Doordash

4. Copy.AI

Pricing: Free | Pro $49/mo

It’s easier to edit a draft than to start from scratch. Copy.ai automates the writing process to produce copy faster. It’s as simple as deciding on a topic, key information, and tone. Enjoy a blog, social post, or landing page in seconds.

All paid plans include unlimited chats, projects, brand voices, and Infobase entries, while the free plan limits the number of words generated.

Features:

• Get suggestions and enhancements to existing prompts to improve output
• Multilingual and supports 95+ languages
• 40+ templates that simplify content generation
• Unlimited number of brand voices for consistent style
• Defines the main points, content type, and writing tone
• Different pricing tiers that suit varying user needs

Best For:

• Content creation

Pros:

• Easy-to-understand and simple
• Tailored content for specific tones
• Templates with multiple content types
• Easy content sharing
• Text editor feature

Cons:

• Difficulty when creating long-form content
• Lag during content generation
• Fact-checking needed
• Appearance of random content

Notable Clients:

• Stanley Black & Decker
• ThermoFisher Scientific
• Siemens
• Seismic
• Business Journal
• Phoenix

5. Writesonic.com

Pricing: Free-$13/month

Need content in a hurry? How about 1500 words in 15 seconds? Writesonic takes a three-step approach to delivering blog posts and SEO-optimized articles. This won’t be replacing your content writers anytime soon, but it gives your team a head start.

First, you choose a topic. The AI-powered tool then provides you with ideas and guides you through the introduction and body of the article. Finally, click submit to create an article.

Writesonic includes a paraphrasing tool, text expander, product description, and other features as part of its powerful engine.

Overall, Writesonic is an extensive customer engagement platform powered by advanced AI, which boosts content creation while redefining customer engagement. It provides multiple modes of interaction, such as text, files, images, and videos.

Features:

• Article and blog post writing
• Website copy
• Marketing and ad writing
• eCommerce product description writing

Best For:

• Article creation

Pros:

• Ranks high in search engines
• Generates high-quality, factual, and up-to-date AI content
• Variety of SEO-smart article content templates
• 20+ languages
• No complicated settings
• Content creators save time

Cons:

• Requires human edits and polishing
• Articles of high research can be unreliable
• Occasional glitches and bugs

Notable Clients:

• Microsoft
• Deloitte
• McDonald’s
• Honeywell
• EY
• KPMG
• American Red Cross
• Square

6. WordTune.com

Pricing: Free | Premium $9.99/mo | Premium for Teams (Unspecified)

We live in a world where most communication is done via text, Slack, email, and other platforms. Remote work will continue to exist, so we need to learn how to communicate appropriately through these channels.

Take control of your tone in Slack, text, and email with Wordtune. Make sure your message comes across the way you meant it to. With this comprehensive program, users can sound official or informal. Plus, you can compress, edit, or even lengthen the message. Below is a screenshot of how the platform operates within its native editor.

Utilizing natural language processing to create engaging content and speed up tasks, WordTune is reliable since five sources are checked before deeming a fact credible to use. It can be used anywhere, both on a desktop or mobile device, and tens of millions of professionals trust Wordtune around the world.

Features:

• Generating blog content, reports, and social media captions
• Personalizing messaging and newsletters
• Translation of documents into English
• Editing emails
• Writing product descriptions

Best For:

• Blog and report creation

Pros:

• Helps overcome writer’s block
• Has a free version
• Available browser extension and online editor
• Includes a free Word Add-In
• Assists in making writing clearer and more concise.

Cons:

• Certain suggestions of edits are confusing
• The free version only includes 10 rewrites per day
• A frustrating and distracting interface

Notable Clients:

• Deloitte
• Visa
• American Red Cross
• Honeywell
• EY
• Microsoft
• KPMG
• McDonalds
• Square

7. Instatext

Pricing: Per User $29.99/mo | Business & Scholars (Unspecified)

InstaText is an easy-to-use writing and editing tool that helps you rewrite your text so that you’re understood and perceived as a professional. InstaText improves styling and word choice, corrects grammatical errors, and enriches your content to make it more readable and understandable than any other product we’ve seen.

InstaText makes it easy to take rough drafts of articles and marketing copy to the next level without nearly as much time and effort. In fact, InstaText was used to update this article. Below is an example of how we used the editor in the introduction of this article.

Features:

• Writing assistant, proofreader and editor
• Integrations wherever you write, e.g. Microsoft Word, Google, Slack etc.
• Personal dictionary
• Formal and informal writing settings

Best For:

• Individual writers
• Longer form content

Pros:

• Editing software

Cons:

• Not a social media or content creator tool
• No team or sharing functions

Notable Clients:

• N/A

8. Sudowrite

Pricing: Hobby & Student $19/mo | Professional 29$/mo | Max $129/mo

Writer’s block is a thing of the past. At least, that’s Sudowrite’s goal. This useful AI-driven text generator is programmed to take your input, usually just a few sentences long, and creatively expand it using Natural Language Processing to build your story with the same themes and characters. Sudowrite was recently praised in a New Yorker article called “The Computers Are Getting Better at Writing,” and it’s no surprise because the potential is incredible and could help thousands of bloggers and writers overcome a lack of creativity. You provide a text and let the machines do the writing.

Sudowrite also writes text in multiple languages and offers suggestions in the user’s preferred language.

Features:

• 5 dark modes and 8 themes
• Limit distractions with focus mode in full screen
• Descriptive wording
• Organized projects
• Helps end writer’s block
• Multilingual capabilities

Best For:

• Novel writing

Pros:

• Writing plot twists in novels feature
• Brainstorming and outlining features
• Expand feature

Cons:

• Lack of integrations and customer support
• Canvas needs more work
• More expensive pricing
• Features can be overwhelming

Notable Clients:

• Chris Anderson – New York Times Best-Selling author
• Bernie Su – 3-time Emmy-winning Screenwriter
• Hugh Howey – Bestselling author of “Silo”
• Mark Frauenfelder – Journalist and author of five books

AI For Personalized & Automated Campaigns

1. Albert AI

Pricing: Paid (Unspecified)

Albert AI is your self-learning ally in digital marketing, solving the biggest challenges in digital advertising through optimization and personalization. By analyzing big data to run campaigns on its own and using its self-learning software, the tool improves your marketing strategy’s precision, intelligence, and efficiency. In addition, the tool analyzes audiences and tactical data at scale, allocates budgets, and evolves campaigns across channels.

Through insights and a learning agenda, strategic planning and innovation, and 360-degree campaign consulting, Albert AI helps marketers build a strong brand and audience engagement. First, the tool analyzes the unanalyzable with an intelligent collection of over 200 different capabilities. Then it takes action to find potential customers, run test campaigns with them, and refine those campaigns for a wider audience across multiple media channels.

Features:

• Self-learning digital advertising platform
• 24/7 campaign and budget optimization
• Cross-channel performance maximizer
• Personalized creative at scale for micro-audiences
• Runs campaigns, analyzes data, allocates budgets,
• Reporting platforms with 360-degree insights

Best For:

• Campaign managers looking for a high degree of automation and cross-platform optimization

Pros:

• Beneficial for data analysis and campaign running, with its 360-degree campaign consulting feature
• Can build complex segmenting and targeting rules, unify user data across offline touchpoints, and get real-time sizing analyses

Cons:

• Complicated interface

Notable Clients:

• Deckers
• Crabtree& Evelyn
• Dole
• Cosabella
• Loreal

2. Smartly.io

Pricing: Paid (Unspecified)

Smartly is an AI-powered ad marketing solution that enables teams to design, test, and publish the best-performing ads for their target audience.

With Smartly, your ads are automatically updated in real-time. Achieve the highest conversion rates by using predictive algorithms that automatically adjust your audiences, ads, budgets, and bids to meet your performance goals.

Thanks to integrations with several popular networks like Facebook, Snapchat, Pinterest, and Instagram, businesses can manage all their ad campaigns from a single dashboard.

Features:

• Cross-channel campaign management platform
• Automated campaign workflows
• Generative creative optimization
• Full funnel-view and data intelligence
• Image and photo editor
• Templates
• Feed-based automation
• Dynamic pivot table reporting dashboards

Best For:

• Sophisticated multi-channel campaign managers and larger accounts
• Agencies, brand and creative teams, content creators

Pros:

• Bring together the funnel across creative, media and intelligence suites
• Social ad platforms and open web channels

Cons:

• Chatbox isn’t necessarily helpful
• Slow

Notable Clients:

• T-Mobile
• Group M
• Uber
• Fanduel
• Brooklinen
• Walmart
• StubHub
• Under Armor
• Samsung
• Fabletics
• Ralph Lauren
• Fabletics

3. Howler AI

Pricing: Paid $8,000/mo

Need PR, but don’t have the bandwidth to research journalists and write personalized pitches? AI can help with that, too. Howler AI helps you formulate your pitch and then uses its algorithm to create a customized list of journalists who’re a perfect fit for your niche. Howler AI also automates the contact process, and once you receive a response, a face-to-face introduction takes place to finalize the partnership.

Features:

• Automated PR campaigns
• Helps formulate your pitch
• Customize a list of journalists to consult for your niche
• Comprehensive reports after campaigns

Best For:

• Pitches and campaigns

Pros:

• User-friendly interface
• Journalist outreach
• Saves time on PR campaign generation

Cons:

• More expensive than other options

Notable Clients:

• Instacart
• Taskade
• Dos Toros

4. MarketMuse

Pricing: Free | Standard $7,200/yr | Premium $12,000/yr*

MarketMuse helps content marketers dramatically reduce the time spent on competitive analysis, SEO, and content research with artificial intelligence. This tool reads your content to check the relevance of a page for your main keyword. It then provides keyword insights and recommendations for improvements that will ultimately lead to better search result rankings and more organic traffic. MarketMuse can also help with content creation. For example, you can give the AI marketing platform a topic that provides a complete outline for a new article, with relevant sections and headings that save content creators a lot of time in the research phase.

Below is a screenshot of the analysis of this blog post during editing. The score shows where it ranks among its topical (keyword) competitors. To increase the score, the insights on the research tab show additional topics that are also relevant.

Features:

• SERP X-Ray tool
• Heat map
• Keyword tools
• Topic and outline generator
• Automated content audits
• Cluster creation and analysis

Best For:

• Optimizing content and website analysis

Pros:

• Saves time
• Saves energy
• Advanced tool
• Maximizes ROI

Cons:

• Expensive
• Team and standard plans don’t include domain-level analysis
• Too advanced of a tool for beginner users
• Lack of plugins and Chrome extensions

Notable Clients:

• Lionbridge
• ON24
• Discover
• Forbes
• Fast Company

5. Pattern89

Pricing: Free

Pattern89 is a marketing AI tool for digital ads that helps clients optimize campaigns and creative elements such as images, colors, or emojis. It can analyze almost 3,000 different creative dimensions to find the right combination of creative elements that will achieve the highest ROI. This tool can be a game changer for any brand heavily invested in Google, Facebook, and Instagram.

As you can see from the sample dashboard, Pattern89 goes beyond simply telling you which ads are performing best. Instead, it provides actionable insights into ad types (placement, format) and specific image attributes (alignment, text, number of faces in the image, etc.).

Features:

• Analyze 3000+ creative dimensions
• Ad layout and design features (text, alignment, number of faces)
• Achieve high ROI
• Continuous monitoring of ads
• Reports on which ads are performing well

Best For:

• Ad agencies

Pros:

• Optimize image creation and ad campaigns
• Enhances creative performance
• Flexibility of pulling results from a variety of metrics
• Reduces costs

Cons:

• Focuses only on ad campaigns

Notable Clients:

• LIDS
• PupSocks
• Tecovas

AI Brand Reputation Tracking Tools

1. Brand24

Pricing: Individual $39/mo | Team $99/mo | Pro $149/mo | Enterprise $249/mo

The customer is the foundation of any business. So, shouldn’t every company know how its customers feel?

Nowadays, sentiment can change instantly, and bad reviews can be detrimental. But unfortunately, the reality is that the exponential growth of the internet makes it impossible to manually track every single piece of communication from your customers.

Brand24 allows you to track feedback (good and bad) in real time in one centralized location. You get reports ranging from marketing analytics to every mention of your brand on social media, news, blogs, videos, and more.

Features:

• Track feedback real-time
• Reports of analytics and social media mentions
• Track research
• Automate reporting
• Track hashtags
• Multilingual

Best For:

• Customer communication

Pros:

• 108 languages supported, good for multilingual content
• A sturgeon tool for keeping track of customer data
• Identify reach of mentions

Cons:

• Only stores data for one year
• Costs increase with exceeded quotas
• Sentiment is hard to predict and not always accurate

Notable Clients:

• Zortrax
• Vichy
• BriteVerify
• Orbitvu
• Uber
• Ikea

2. NetBase

Pricing: Paid (Unspecified)

Brands have been using social media listening for years, but NetBase takes it a step further by augmenting it with machine learning and deep learning. NetBase’s AI-powered technology analyzes millions of conversations on social media to provide real-time insights into audience reactions to your latest brand news and updates. These insights can help marketers protect the health of their brand, improve crisis management or boost campaign performance.

Below is an example of a dashboard a social media marketing team might use. Teams can customize dashboards for the brands, platforms, and analytics that matter most.

Features:

• Data analysis
• Monitoring multiple channels at once
• ROI tracking
• Customer journey mapping
• Conversion tracking

Best For:

• Social media marketing team

Pros:

• Utilizes social media listening and analyzation to help your brand meet your markets desires
• Deep learning molds to brands style
• Improves crisis management

Cons:

• Queries are outdated
• Exported charts have limited pixel resizing
• Sentiment analysis sometimes slips up

Notable Clients:

• Coca Cola
• Ogilvy
• T-Mobile
• Microsoft
• BCG
• The New York Times
• Walmart

3. Goodie

Pricing: Contact for a personalized estimate

“Search” isn’t just limited to traditional search engines anymore. It now includes social platforms and answer engines like ChatGPT and Perplexity. Goodie is an answer engine optimization platform that helps you ensure your brand has visibility in these expanding niches.

With the dashboards on Goodie, you can see how your brand is performing on some of the most popular LLMs. Plus, Goodie has audience sentiment analysis features, so you can get a good understanding of how your audience perceives your brand and where there’s additional room for improvement.

Features:

• Brand-specific identity questions and understanding
• Intuitive dashboards
• Insights into brand visibility
• Insights into audience sentiment
• Scores and data updated daily
• Competitor insights
• Content writing tool that incorporates personalizations for the brand and writer

Best For:

• Marketing teams

Pros:

• Combines both content writing and AI visibility tools
• Highly customizable for your brand standards
• Intuitive and easy to use

Cons:

• Visibility insights limited to LLMs/answer engines

Notable Clients:

• N/A

AI Email Marketing Tools

1. Phrasee

Pricing: Paid (Unspecified)

Creating captivating copy has never been easier. Phrasee integrates artificial intelligence and deep learning to understand historical customer data. It then automates testing based on its learnings to determine which text performs best across numerous marketing campaigns. As a result, text becomes more engaging and compelling.

Another portion of Phrasee’s comprehensive offering is its brand language optimization competence. The system captures your brand’s language and adapts it to each stage of the customer journey. The tool provides you with consistent language that improves automatically. As a result, you can expect an overall increase in opens, clicks, and conversions as the tool becomes more informed and sophisticated.

Features:

• Specifically tailored content
• Software that adapts and learns as you use it over time
• Consistent style of content according to your brand’s image
• Automated testing based on its learning

Best For:

• Copywriters

Pros:

• Increases clicks and conversions
• Captures brand language and style
• Adapts to each stage
• Software grows with you

Cons:

• Lacks human touch
• Not always easy to use

Notable Clients:

• Walgreens
• Currys
• Farfetch

2. Seventh Sense

Pricing:

Hubspot – Business $80/mo | Enterprise (Unspecified)

Marketo – Business $450/mo | Enterprise (Unspecified)

Seventh Sense is AI software that helps you maximize the performance and engagement of your email marketing campaigns and programs. This platform has already helped hundreds of businesses get noticed amidst competing email campaigns and crowded inboxes. This tool optimizes your email deliverability, increases engagement, and boosts conversion rates by determining the perfect time to send your email campaign.

Seventh Sense determines the best send time and frequency for the emails you create. This allows you to reach your customers at a time when they are most likely to engage, increasing the likelihood that they will open the email and move deeper into your brand’s marketing funnel.

The only setback is this software can only be utilized by users of HubSpot and Marketo.

Features:

• Email delivery optimization system
• Provides reports

Best For:

• Marketers targeting emails

Pros:

• Helps maximize email marketing campaigns
• Increases customer engagement
• Increases deliverability and conversations
• Saves time and energy when crafting emails

Cons:

• Software can only be used by members of HubSpot and Marketo

Notable Clients:

• Databox
• Pureflix
• Blackmores
• Sap
• Dailywire
• Carahsoft
• Appsflyer

3. Automizy

Pricing: Subscriber Based Pricing ($9 – $119+)

Automizy is an AI tool for email marketing that makes testing and optimizing email subject lines much easier. The tool provides detailed analytics and simple A/B testing, helping marketers improve email open rates and get the most out of their campaigns.

Features:

• Email subject line optimizer
• Provides analytics
• Simple A/B testing

Best For:

• Marketers writing emails

Pros:

• Easy to use
• Increases email open rates
• Get the most out of email campaigns

Cons:

• Focus solely on email creation

Notable Clients:

• Groupboss
• Optimonk
• Unbounce
• Zapier

AI Personalized Experience Tools

1. Crystal

Pricing: Free Trial | Other plans (Unspecified)

Your company is in the process of solving a problem. You probably have some idea of why this problem fits the target audience. But that barely scratches the surface of really understanding the buyer. How effective is your solution if you’re not able to communicate effectively with the potential customer?

The Crystal artificial intelligence platform uncovers the psychographic characteristics and conversational preferences of individuals. It uses a proven psychological test called DISC as its foundation. Crystal then makes real-time recommendations on the words, phrases, styles, and tones you should use or avoid. As a salesperson, you’re able to develop a tailored approach to your buyer’s psychographic needs.

Features:

• Profile dashboard
• Chrome extension
• Calculates ROI

Best For:

• Salespersons and People Ops

Pros:

• Assists in personalized sales
• Helps understand the client

Cons:

• Expensive
• Limited options

Notable Clients:

• Adobe
• Ogilvy
• Verizon
• Randstad
• Oracle
• Amazon

2. Personalize

Pricing: Light $69/mo | Plus $119/mo | Premium $219/mo. (All plans are billed annually)

Personalize is your tool to find out what your target audience is interested in. It’s an AI-powered personalization tool that pinpoints the products and services people are most interested in, for every contact in the top 3 of your database, based on their persona psychographics. Identifying each customer’s interests at a given point in time allows businesses to promote the right product or service at the right time.

Personalize provides the exact data your business needs to tailor your automated email campaigns to your target audiences, helping your email marketing and content strategy reach new heights. With this tool, you’ll be able to send the right messages, tailored specifically to your customers, at the perfect time, while gaining insights that will help you optimize your marketing efforts.

Features:

• Physiological test to get to know clients better
• Helps discover your target audience’s interests
• Optimizer of email send time
• Real-time AI testing

Best For:

• Data around target audience interests

Pros:

• Helps in clear and effective communication with the customer
• Tailor messages to customers
• Drives incremental digital orders
• Improves upsell

Cons:

• Pricier

Notable Clients:

• Accenture
• Shopify
• Snowflake
• Amazon S3
• Whatsapp

3. Fullstory (UX)

Pricing: Enterprise & Business (Unspecified)

Marketing teams around the world know the headaches of maintaining a website. There’s always a “reason” a website is underperforming. But making drastic changes to websites based on a hunch has the potential to lead to long-term problems.

Fullstory’s digital experience intelligence software identifies the behaviors and patterns that lead to conversions. Get a holistic view of why your customers convert and identify friction points in the customer journey. As a result, you can debug your website sooner and optimize your website for the user experience your customers deserve.

Fullstory is an open API that you are welcome to integrate with other marketing platforms.

Features:

• Heatmaps
• Data on behavior and demographics
• Identify friction points
• Identifies behaviors that lead to conversion

Best For:

• Conversion data

Pros:

• Understand customers better
• Increases user engagement
• Helps get your website running quicker

Cons:

• Pricey

Notable Clients:

• Lowes
• JetBlue
• Porsche Digital
• Yum!
• Key Bank

4. Algolia (UX)

Pricing: Free | Algolia Search $1.00 per 1,000 requests/mo | Algolia Recommended $0.60 per 1,000 requests/mo

Algolia is popular with entertainment and eCommerce companies. With Algolia, individual consumers get customized search engines and a unique discovery experience. Plus, the platform updates in less than 10 seconds. For you as a marketer, this means that once you’ve done the heavy lifting and led your target audience to your web page, you can sit back and let the AI provide your potential customers with what they want.

Algolia’s technology is similar to Netflix’s program suggestions; it’s based on previously consumed content. Algolia duplicates this within the Buyer’s Journey, shortening the time it takes customers to get to what they want, or better yet, what they don’t know they want.

Features:

• Updates in less than 10 seconds
• Customizes search engines
• Query categorization
• Curate campaigns
• Customize UIs
• A/B testing

Best For:

• Entertainment and eCommerce companies

Pros:

• Does heavy lifting of website management
• Helps with customer conversion

Cons:

• Not the best for small businesses due to its higher price
• Limited free plan

Notable Clients:

• Alltrails
• Decathlon
• Ubisoft
• Swedol
• Everlane

AI Data Tools

1. Axiom.ai

Pricing: Axiom Starter $15/mo | Axiom Pro $50/mo | Axiom Buisness $150/mo | Axiom Platinu $250/mo

Manual data retrieval is no longer a necessary evil. With Axiom.ai, you can now use bots to retrieve data from Google Docs, Linkedin, Amazon, Google, and many other sources.

In Axiom.ai’s intuitive platform, you can automatically set up a workhorse (bot) to pull your data from multiple platforms in minutes. Axiom.ai’s artificial intelligence uses a Chrome extension and works in 3 simple steps.

Features:

• Data retriever
• Custom bot building
• Gathered data from Google Docs, Linkedin, Amazon, Google, and more
• Data entry
• Automate websites

Best For:

• Data retrieval

Pros:

• Saves time and manual labor of data collection

Cons:

• Not the best dashboards
• Post-implementation edits needed

Notable Clients:

• Alltrails
• Decathlon
• Ubisoft
• Swedol
• Everlane

2. Oribi

Pricing: Paid (Unspecified)

Oribi uses machine learning and artificial intelligence to find actionable insights in your analytics data and quickly improve your results. Oribi eliminates the need for developers by automatically tracking every button click and event on your website without the hassle of setup. Events are also updated when you make changes to your website. In addition, Oribi’s optimization features let you figure out what’s working, what’s not, and how to get more conversions.

Features:

• Conversion tracking
• Individual visitor journey tracking
• Reports

Best For:

• Developers

Pros:

• Understands website data
• Improve results
• User friendly

Cons:

• Doesn’t report CRM data
• Doesn’t report offline events (webinar attendance, sales calls, non-web content)
• Doesn’t have custom filters

Supplementary AI Software & Tools

1. Synthesia

Pricing: Personal $30/mo | Corporate (Unspecified)

Synthesia enables marketers to create professional-looking AI videos from text in minutes. With Synthesia, you can easily create stunning business videos for corporate training and communications, personalized sales and customer success videos, eCommerce product videos, e-learning, and more.

So say goodbye to actors, film crews, and expensive equipment; use AI the next time you need a “human” to shoot a simple video.

Features:

• Generate subsections and titles,
• Create AI videos
• Turn text into video
• Studio-quality videos
• AI avatars and voiceovers
• 140+ languages

Best For:

• Corporate Video Production

Pros:

• Ease of use
• Reduces time and costs spent towards hiring human resources for video production
• Alternative to powerpoint slides
• Customizable video presentations

Cons:

• Unrealistic avatars
• Comes off as more robotic than human
• Limited scalability
• Sometimes clunky speech

Notable Clients:

• Heineken
• Zoom
• Xerox
• Reuters
• Teleperformance

2. Beautiful.Ai

Pricing: Pro $12/mo | Team $50/user/mo | Enterprise (Unspecified)

Beautiful.ai is aimed at people who simply want to convey information for presentations but don’t like playing designer. With Beautiful.ai’s elegant and eye-pleasing templates, presenters can choose a template that suits their needs, insert the information, enter the brand standard, and let the artificial intelligence adjust accordingly.

This includes adjusting the size of texts and images automatically. So, all you’ve to do is take care of the information.

Features:

• Presentation creation
• Copywriting
• Slide formatting
• Searchable library of templates
• Automatic text and image adjustment

Best For:

• Those who need presentation creation software.

Pros:

• An AI with a focused direction in automated slides presentations and beautiful design
• Customizable branding to save companies time when crafting their presentations and maintain a more uniformed style.

Cons:

• Limited free version
• Limited images
• Sometimes glitches

Notable Clients:

• Google
• Uber
• StubHub
• Tesla
• IBM

3. Headline Studio

Pricing: Free

With Headline Studio, you get what you might expect. An artificially intelligent tool whose sole purpose is to make sure that your headlines are SEO-optimized and attention-grabbing. Moreover, this system offers recommendations for your headlines to outdo your competitors, optimize for SEO, and increase traffic. Make sure your articles get read by starting with the most important part.

Features:

• Recommends strong titles
• SEO optimization tools
• Keyword density analyzer

Best For:

• Headline optimization

Pros:

• Free to use
• Increase traffic with SEO optimization tools

Cons:

• Not a variety of tools, singular purpose

Notable Clients:

• Forbes
• Buffer
• Wordstream
• Smart
• Neilpatel
• Spinsucks
• Copyblogger
• Convince&convert

4. ManyChat

Pricing: Free | Pro $15/mo | Custom (Unspecified)

As chatbot marketing becomes more popular, ManyChat’s platform helps simplify the process. Instead of designing a full journey map for your chatbot, ManyChat offers easy integration with Facebook Messenger, SMS, and more. It can be optimized for almost any business goal (collecting lead information, sending coupon codes, remarketing, etc.) and also provides a robust analytics platform to track success.

Features:

• Automatic message responses
• Templates
• AI social chatbox

Best For:

• Chatbox marketing

Pros:

• Increase conversion rates
• Improve client communication
• Reduce costs
• Reclaim time
• Engage customers while they’re active online

Cons:

• Limited functions
• Privacy concerns

Notable Clients:

• Hotmart
• Nike
• Mindvalley
• Sugarbearhair
• Jenna Kutcher
• Amy Porterfeild
• Benefit

5. ChatGPT

Pricing: Free | Pro $20/mo

ChatGPT is a powerful language model developed by OpenAI. It uses deep learning algorithms to generate human-like responses to text inputs. This allows ChatGPT to converse with users in a natural and intuitive way, providing a more engaging and personalized experience. ChatGPT is designed to handle a wide range of topics and can be integrated into various platforms, such as websites, mobile apps, and messaging apps.

Features:

• Generative copy
• Prompt-based responses
• Customizable tone and style of writing
• Generates research
• Handles a range of topics
• Integrated into many platforms
• Create images

Best For:

• Individual users or copywriters

Pros:

• Assists in brainstorming
• Saves time and energy when writing copy
• Can do preliminary research
• Answers nearly any question

Cons:

• Research needs fact-checking
• Writing can sound robotic

Notable Clients:

• Duolingo
• Ideo
• Strava
• Rippling
• Robinhood
• Canopy
• Classdojo
• Quizlet
• Ramp
• Canva
• Clearbit

6. DALL-E 2

Pricing: Free

DALL-E is an artificial intelligence program developed by OpenAI that uses deep learning algorithms to generate unique and diverse images from textual descriptions. DALL-E’s architecture is based on transformer networks, which allows it to handle complex relationships between textual and visual elements. The program has been trained on a massive dataset of images and captions, allowing it to generate high-quality images of anything described in the textual input.

Features:

• Creates images from text
• Different styles of art
• Generates images
• Uses deep-learning algorithms
• Generates captions

Best For:

• Art production

Pros:

• Revolutionizes how images are created
• Saves time and costs of human resources in creating images
• Helps visualize ideas
• Assists bring to life presentations with visual components

Cons:

• Susceptible to bias
• Counterfeit artwork creation

Notable Clients:

• Estée Lauder
• JetBlue
• Moderna
• Lowes
• University of Oxford
• Klarna.

A Simple Strategy for Building Your AI Tool Stack

There are plenty of tools to get lost in. It can be difficult to narrow down which will be most effective in supporting your business. From personalized UX experience to copywriting to automated paid social campaigns, it’s easy to get lost. Here’s how to break this down.

Budget

Determine how much budget you have before overcommitting to a product.

• How many words will you need per month?
• How many users will need access?
• Does your team have the time to train and learn this software? (This is where you need to consider the time involved.)

Your Needs vs. Wants

Take a step back and get a picture of your monthly, quarterly, and annual goals. Once you’ve figured that out, consider which of these tools will get you there the fastest.

Take another step back, and to the right. Which of these great tools are you looking at because it’s just fun to work with? Does it fit the company’s goals and get you where you want to go the fastest?

Write a list of pros and cons to narrow down your choices.

Test

There are 7 groups of AI tools. Select 1-2 that align with your monthly, quarterly, or annual goals. Now select 1-2 tools from this group to test.

Test this method for 2-3 weeks with each tool. If it works, keep it, if not, discard it and move on to the next. The promise of digital marketing and AI is exciting. As these highly intelligent artificial platforms continue to digest and integrate data, they will enable us to do our jobs better.

If you’re looking for a growth partner that can help you achieve the business outcomes you’re working towards, get in touch with us. We’d love to help your brand achieve your goals. If not, we hope these AI growth marketing tools have already helped you develop and test new ideas.