Unlike search engine optimization (SEO), PPC execution requires a designated daily, weekly, and monthly budget. These ads often appear at the top of a SERP, and you only pay when users click on your ads. The PPC channel is unique because it has commercial intent, meaning customers are more likely to purchase your product or service from this channel. At NoGood, we develop holistic strategies that tap into the unique benefits of various channels in order to pull the necessary levers to unlock sustainable, long-term growth.