Answer Engine Optimization (AEO): Optimizing for The Future of Search
Search engines are now becoming "answer engines" — zero click user UIs powered by generative AI. Here’s how to optimize for this new landscape of search.
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Substack for Brands: Strategies and Examples for Scaling Brand Newsletter Community
Substack has surged in popularity over the past few years, with over 20 million active subscribers. So, what is drawing all these users? The platform offers a sense of community...
Nov 8, 2024
5 min read
9 Best Marketing Substack Newsletters to Follow
Substack has revolutionized how we consume content by connecting readers directly with industry experts and thought leaders. By focusing on discoverability, Substack has provided a space for top industry professionals...
Oct 1, 2024
6 min read
Using Predictive Analytics to Drive Customer Retention: 5 Strategies to Reduce Churn
Acquiring a new customer can cost five times more than retaining an existing customer, making customer retention a key metric for brands and businesses to consider when pursuing scalable, sustainable...
Sep 20, 2024
5 min read
AI Email Personalization 2.0: The Innovations Shaping Lifecycle Marketing
Given the sheer volume of marketing emails that are sent and received each day, it’s a no-brainer that personalization is key when it comes to ensuring relevance for your target...
Aug 2, 2024
5 min read
How to Collect and Use Zero-Party Data for Email Personalization
Data privacy has always been important — but it’s even more important now. Recent online data privacy concerns and Google’s phase-out of third-party cookies are all a response to a...
Jul 9, 2024
8 min read
Dynamic Email Content: Leveraging Customer Data for Strategic Personalization
On average, a person receives a whopping 121 emails per day. With billions of emails being sent and received each day, it’s crucial for brands to lean on segmentation and...
Jun 10, 2024
8 min read
The Best Email Marketing Agencies in the UK (2024)
Looking for the best email marketing agency to boost your business in the UK? Look no further. In this guide, we’ll explore the top-reviewed email marketing companies in the UK...
May 16, 2024
8 min read
All the World’s a Stage: Drive Impact at Every Stage with Lifecycle Marketing
To borrow from William Shakespeare’s famous line, “all the world’s a stage”, the strategies and tactics of lifecycle marketing start from the fundamental idea that consumers are all essentially actors...
Apr 22, 2024
9 min read
What is User Retention? A Guide to Measuring and Improving it in 2024
If you are creating an app, website, or digital service, you know the importance of maintaining a positive user interaction with your product. Retaining happy users is what drives the...
Mar 26, 2024
8 min read