Scooto is an on-demand delivery and on-demand ride-hailing app leveraging already heavily used scooters and toktoks in emerging markets. Scooto was part of a cohort of market experiments for a New York City investment fund.
783
Rides Completed
371
Survey Completed
405
Users
Overview
Scooto is an on-demand delivery and ride-hailing app that leverages existing scooters and toktoks in emerging markets. Scooto was part of a cohort of market experiments for a New York City investment fund.
The Challenge
Provide quantitative and qualitative analysis to understand the market opportunity and challenges as well as validate the new category/product at both ends of the marketplace in order to dominate market share against Uber, Careem, Halan, Pathao and others
Services
Surveying
Ad Management
Landing Page Experimentation
Persona Analysis
Demand Analysis
Competitive Analysis
Performance Visualized
783%
Rides Completed
371%
Surveys Completed
405%
Users