When I was working with my team to figure out who we would look for, for this kind of help, I imagined a group that would scientifically test the process of finding the right signals for the right channels & and then we found you guys, and we found it does indeed exist!
Rivet Case Study
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Greg Lang
Founder & CXO
230%
Increase in New User Sign-Ups
659%
Increase in Site Users
64%
Increase in Engaged Accounts
Rivet is an open-source, cloud-based Ethereum API providing ironclad privacy, total simplicity, infinite scalability, and unparalleled value.
Overview
Rivet is an open-source, cloud-based Ethereum API providing ironclad privacy, total simplicity, infinite scalability, and unparalleled value.
This platform is designed for developers or companies creating decentralized applications that need to gain access to the blockchain, specifically Ethereum, while also allowing users to pay for requests using Ethereum or DAI.
What makes Rivet different from other players in the market is their dedication to the user experience and privacy. Rivet will never share or sell customer data to 3rd parties, while also only retaining the minimum amount of information necessary to operate their service, for the minimum amount of time necessary. Their enterprise-grade support provides up-to-date, easy to navigate documentation, access to real human beings who care about your success with 99.95% uptime guaranteed.
The Challenge
- Establishing authority and presence in a new vertical
- Identifying the best channels to target such a niche audience
- Headless CMS & Internal Privacy required team to create proprietary solutions for tracking metrics & success
- Driving high-intent traffic that will convert to engaged users
- Developing trust within the market for a new brand
- Reaching high-intent audiences with an interest in iron clad privacy and open source development tools
- Overcoming advertising limitations due to Cryptocurrency Advertising Restrictions in channels like Reddit
Services
Growth marketing strategy & execution
Paid social strategy and execution
SEM rapid experimentation
Search Engine Optimization
Conversion Rate Optimization
Audience hyper-targeting
Design, UX, and copywriting
Approach
Adopted Rivet’s brand to create a cohesive, consistent, and memorable creative across a variety of channels and ensure brand authority in the blockchain gateway vertical.
Deployed rapid experimentation across multiple channels to achieve product/market fit.
Developed a holistic strategy to increase new account sign ups, engaged users and total requests to the Ethereum Blockchain.
Diversified budget across non-traditional stages in the funnel to overcome recent iOS 14.5 updates as well as Cryptocurrency Advertising Restrictions.
Results
By applying performance branding methodology we were able to increase new user sign up by 230% to ensure long-term sustainable growth. We developed & grew an online presence as a dominant brand in the development & cryptocurrency verticals by executing multiple creative experiments to provide insights & learnings on market’s response to the brand.
Identify & leverage various digital advertising channels to drive qualified traffic allow us to achieve a 64% increase in engaged accounts. By implementing various experiments within new & existing advertising channels, we were able to target new cohorts to increase ARPU (average revenue per user).
230%
Increase in New User Sign-Ups
659%
Increase in Site Users
64%
Increase in Engaged Accounts
Performance Visualized
230%
Increase in New User Sign-Ups
659%
Increase in Site Users
64%
Increase Engaged Accounts
We Increased Sign-Ups for Ethereum API, Rivet, by 230% in 45 Days
Squad
Queenie Leung
Sr. Growth Strategist
Gianna Del Monte
Growth Strategist
Helena Yang
Creative Lead
Isabel Bellino
Growth Marketing Manager
Ayushi Gupta
Growth Marketing Manager