Southern Marsh

Southern Marsh

Within 6 months of working with the Nogood squad, we grew by 30% without much increase in ad spend.

Matthew Valiollahi

CEO
Arrow Upnogood 68%
Traffic
Arrow Upnogood 45%
Sign ups
Arrow Upnogood 30%
Sales

Southern Marsh is one of the most iconic southern lifestyle clothing brands in the US. It was founded in Louisiana in 2008 by two LSU grads, Matthew Valiollahi and Stephen Smith.

Discover how

Overview

South Marsh is one of the most iconic southern lifestyle clothing brands in the US. with more than $22m in annual revenues. It was founded in Louisiana in 2008 by two LSU grads, Matthew Valiollahi and Stephen Smith.

The Challenge

  • Exceed the industry standard’s mobile conversion rate and the conversion rate of the overall site

Services

Funnel Analytics
Custom Event Setup & Tracking
Tech & Data Audit
Customer Interviews

Results

The squad implemented a series of 9 macro experiments and 4 rounds of checkout flow and navigation design changes. The cumulative impact of these experiments was a total increase of 29% on top-line growth. The key drivers of this growth were the increase in average order value and conversion rate particularly on mobile.

Arrow Upnogood 68%
Traffic
Arrow Upnogood 45%
Sign ups
Arrow Upnogood 30%
Sales

Performance Visualized

68%
Increase in Site Traffic
45%
Increase in Sign Ups
30%
Increase in Sales