The growth squad model helped us stay agile yet laser-focused in achieving key metrics and growth objectives. NoGood is quick and consistent in delivering top and middle funnel growth.
Steer Case Study
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Sonya Harbaugh
CEO & Co-Founder
600%
Traffic
320%
Conversion Rate
37%
MoM Growth
Steer partnered with NoGood to introduce a new way for car shoppers to procure a vehicle — through subscription. The launch was focused to the metro-DC area, and the initial learnings served as a blueprint for market expansion.
Overview
Steer is an electric car monthly subscription service that offers drivers an alternative to buying or leasing.
A Steer membership includes insurance, maintenance, roadside assistance, and the ability to swap between various models from brands like Tesla, Porsche, Audi, and more.
The Challenge
- Just like owning or leasing a car, a Steer subscription is a capital intensive purchase.
- Car subscriptions are a new category, so consumers require some education to fully understand the value and benefits.
- Steer offers three unique plans, each at its own price point, attracting different audiences.
- Applicants must be approved based on past driving record and credit score to access the subscription.
Services
Idea validation and discovery
Growth financial model
Landing page building
Rapid product/MVP prototyping
Market and competition research
Persona and UX analysis
Full funnel analytics and journey tracking
SEO
Influencer Marketing
Content Partnerships
Media Management
Results
NoGood helped Steer achieve their six-figure MRR goal two months ahead of schedule.
NoGood achieved Steer’s six-figure MRR goal two months ahead of schedule.
Through rapid full-funnel experimentation and narrowing acquisition targeting, we were able to scale up an efficient growth marketing process and maintain a healthy LTV/CAC ratio during various stages of growth.
Additionally, our content marketing strategy increased Steer organic traffic by over 600% through strategic keyword targeting and SEO, setting them up for continued, sustainable growth.
600%
Traffic
320%
Conversion Rate
37%
MoM Growth
Performance Visualized
600%
Increase in Site Traffic
320%
Increase in Conversion Rate
37%
MoM Growth
How Steer Grew 3X in 6 Month with CEO, Sonya Harbaugh
Sign Up Flow Completion (Aug’19 – Dec’19)
Squad
Mark Arpaia
Performance media and growth strategist
Claudia Yuan
Creative Growth Designer
Queenie Leung
Sr. Growth Strategist
Dan Mills
Vice President of Client Growth
Mostafa Elbermawy
CEO & Growth Lead