Position Zero in SEO: How to Win the Top Spot in AI Search
SEO isn’t dead; it’s evolving. And at the center of that evolution? Position Zero. Once a nice-to-have featured snippet, Position Zero is now the starting line for how people discover,...
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Differences & Similarities Between Traditional Search, AI Search & Social Search
You’ve heard it before, and I guarantee you that you’ll hear it again. Search is evolving. To be honest, it has been for a while. At the beginning of the...
Aug 1, 2025
9 min read
Customer-Focused SEO & AEO: Adapt Your Search Approach for Maximum Growth & Retention
Organic search remains one of the most cost-effective channels for driving both new customer acquisition and improving retention rates. With AI answer engines like Google’s AI Overview, ChatGPT, and others...
Jul 25, 2025
7 min read
2025 SEO Trends: 8 Things We’re Seeing
SEO is evolving faster than ever, and 2025 is bringing some of its most disruptive changes yet. From AI-authored answers to shifting user behaviors, staying ahead means rethinking how we...
Jul 17, 2025
8 min read
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Managing Crawl Depth for Better Page Ranking
Imagine your website as a library, with your homepage as the entrance. Crawl depth measures how many “aisles” or clicks a visitor (or search engine bot) has to navigate from...
Nov 1, 2024
5 min read
The Fragmentation of Search: Why Search and Discovery Just Isn’t the Same Anymore
Let’s face it — search has evolved, and brands can’t just rely on Google anymore. Today, users are finding what they need across platforms that aren’t traditionally thought of as...
Oct 25, 2024
9 min read
How to Understand, Plan, and Write Content for AI Overviews using AEO Logic
How to Optimize Content for AI Overviews To optimize content for AI overviews, use clear headings, concise bullet points, and rich media like images or videos. Implement schema markup (FAQ...
Oct 24, 2024
11 min read
Open Graph SEO: A Guide to Maximizing Social Media Engagement
Imagine you’re scrolling on social and you come across a post with a link to an article. Would you be more likely to click a standard blue link? Or would...
Sep 16, 2024
8 min read
SearchGPT SEO: The Marketers Guide to AI Search
For companies who rely on organic search as a key revenue driver, SearchGPT could pose a new challenge to hold onto organic visibility. Search has seen a ton of changes...
Aug 23, 2024
12 min read
Google AI SEO Guide: Navigating Google AI Overview Impact
Google’s advancements in artificial intelligence have forever reshaped SEO and organic traffic. Google’s integration of AI technologies into its search engine, previously Search Generative Experience (SGE), marks a shift in...
Aug 5, 2024
11 min read
The ROI of SEO: Formulas To Measure Success
Measuring the ROI of SEO is more than just proving yourself to management. It provides a window into what’s working and, more importantly, what’s not working. Sometimes knowing what you’re...
Aug 2, 2024
7 min read
Mastering International SEO: Strategies for Global Visibility
As the name suggests, international SEO is just regular SEO (plus a few varying techniques) that allows you to boost your site’s visibility in SERPs for various countries and regions....
Aug 2, 2024
11 min read
The Top SEO Ranking Factors (2024) & How to Adapt Your Strategy
Unfortunately, we do not have access to data from Google pertaining to how much weight is applied to certain SEO factors. Google has access to data related to tracking user...
Aug 2, 2024
13 min read