Position Zero in SEO: How to Win the Top Spot in AI Search
SEO isn’t dead; it’s evolving. And at the center of that evolution? Position Zero. Once a nice-to-have featured snippet, Position Zero is now the starting line for how people discover,...
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Differences & Similarities Between Traditional Search, AI Search & Social Search
You’ve heard it before, and I guarantee you that you’ll hear it again. Search is evolving. To be honest, it has been for a while. At the beginning of the...
Aug 1, 2025
9 min read
Customer-Focused SEO & AEO: Adapt Your Search Approach for Maximum Growth & Retention
Organic search remains one of the most cost-effective channels for driving both new customer acquisition and improving retention rates. With AI answer engines like Google’s AI Overview, ChatGPT, and others...
Jul 25, 2025
7 min read
2025 SEO Trends: 8 Things We’re Seeing
SEO is evolving faster than ever, and 2025 is bringing some of its most disruptive changes yet. From AI-authored answers to shifting user behaviors, staying ahead means rethinking how we...
Jul 17, 2025
8 min read
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10 Best SEO Agencies in the UK in 2025
Choosing the right SEO agency in the UK is vital for businesses aiming to succeed in ranking for competitive terms, gaining online visibility, and increasing leads. Here, we’ve compiled a...
Nov 30, 2024
7 min read
eCommerce SEO Tips: 6 Strategies for DTC Brands
The direct-to-consumer (DTC) model has transformed the exchange of goods, allowing brands to connect with customers in unprecedented ways. DTC brands have seen a staggering 200% increase in online sales...
Nov 22, 2024
8 min read
Optimizing for Web Visibility With SEO Rich Text [Full Guide]
SEO-rich text refers to content that is specifically optimized for search engines to improve visibility and ranking on search engine results pages (SERPs). This type of content incorporates various strategies...
Nov 22, 2024
4 min read
Local VSO: How to Get Your Business on Voice Search
For local businesses, optimizing for voice search is no longer a nice to have – it’s a necessity. With more users relying on voice assistants to deliver quick, informative answers,...
Nov 21, 2024
5 min read
Voice Search Optimization: Boost Your Marketing Reach
Stay ahead in SEO by optimizing for voice search. Learn strategies for enhancing your content's visibility in voice queries.
Nov 21, 2024
8 min read
Bing SEO Guide: Outrank Competitors & Dominate Organic Search
Bing, developed by Microsoft, is the second-largest search engine globally, commanding a significant share of the search market. While it may not match Google in terms of overall traffic, Bing...
Nov 20, 2024
8 min read
Zero Click Searches & The Impact on SEO
Update: October 2024 Zero click searches in 2024 have transformed the practice of search engine optimization (SEO). Users no longer have to visit a website to receive answers to their...
Nov 19, 2024
8 min read
How to Optimize Your E-commerce Site for Voice Search
With more people using voice assistants than ever before, it’s no wonder voice search e-commerce transactions surged over 400% from 2021 to 2023, reaching 19.4 billion. Voice search requires a...
Nov 8, 2024
8 min read
How to Rank on Perplexity AI: Embracing the Power of Answer Engines
AI answer engines are here and they are changing the way users search the internet. Companies like Perplexity are testing brands and marketers to keep up with changing technology. We...
Nov 1, 2024
6 min read