To borrow from William Shakespeare’s famous line, “all the world’s a stage”, the strategies and tactics of lifecycle marketing start from the fundamental idea that consumers are all essentially actors...
Maximize engagement with push notifications. Get insights on achieving higher CTRs compared to email in our comprehensive guide.
As a team of proven experts in the consumer lifecycle marketing space, here is our best guide to using ChatGPT for email and SMS marketing.
Learn expert strategies for building engagement, nurturing leads, and creating a seamless marketing ecosystem between your social media and email marketing that boosts visibility and customer loyalty, without relying on paid ads.
SMS marketing and email marketing are lifecycle marketing channels that promote customer engagement and retention by optimizing each touchpoint of the customer journey. Choosing between SMS and email marketing can...
Email marketing continues to be a powerhouse in digital marketing, with projections indicating that the industry will generate approximately $18.9 billion in annual revenue by 2028. This growth underscores the...
Substack has surged in popularity over the past few years, with over 20 million active subscribers. So, what is drawing all these users? The platform offers a sense of community...
Substack has revolutionized how we consume content by connecting readers directly with industry experts and thought leaders. By focusing on discoverability, Substack has provided a space for top industry professionals...
Acquiring a new customer can cost five times more than retaining an existing customer, making customer retention a key metric for brands and businesses to consider when pursuing scalable, sustainable...
Given the sheer volume of marketing emails that are sent and received each day, it’s a no-brainer that personalization is key when it comes to ensuring relevance for your target...
Data privacy has always been important — but it’s even more important now. Recent online data privacy concerns and Google’s phase-out of third-party cookies are all a response to a...
On average, a person receives a whopping 121 emails per day. With billions of emails being sent and received each day, it’s crucial for brands to lean on segmentation and...
