Marina Chilingaryan

Marina is an experienced sr. brand & community strategist with expertise in community-led growth and identity development for VC-backed startups, scaleups and legacy brands. Marina comes from the worlds of tech and editorial, helping companies of all sizes and verticals gain (or regain) momentum with strategies rooted in powerful branding, storytelling and effective performance.

Performance Branding

Performance Branding: A Paradigm Shift in Marketing Strategies

As the worlds of branding and performance marketing overlap, performance branding emerges as the answer to a more efficient marketing strategy.

Mar 1, 2021 11 min read

Marina
Chilingaryan

Catherine
Napoli

SaaS

Klarna’s Marketing Strategy: The Unique Growth Story Behind The Brand

Examine Klarna's marketing strategy that combines savvy branding with seamless payment solutions for shopping innovation.

Feb 23, 2021 9 min read

Marina
Chilingaryan