How influencers collaborate is making a shift. The age of influencer marketing as we once knew it has moved from perfectly curated ads to authentic relationships between brands and the creators they partner with. Companies that utilize influencer marketing are looking to build long-term relationships with their creators. This ensures that they have a consistent and quality stream of content, and are able to build effective campaigns and connect more meaningfully with their audiences.
It isn’t always obvious how to find brand collaborations as a Content Creator. It’s 2022 and landing a collaboration used to be hard for bloggers and influencers alike. For example, finding a brand manager to contact about a potential collab wasn’t as easy as it is today. But times have changed, and now there are resources that make your search for brand collaborations easier. And with the right tools, you’ll be able to find the brands you should reach out to and expand the opportunities available to your following. Here’s what you need to know.
The tools you need to find brand collaborations:
NoGood
A popular way that micro-influencers and content creators are finding brand collaborations is through signing up for creator databases. That’s why we created the NoGood Creator Community. When you join our Creator Community, NoGood essentially acts like the middleman between you and the brand, handling all of the logistics of the collaboration. NoGood is utilizing brand partnerships and creating relationships with creators to create a seamless experience for both the creators and brands that we partner with. There is no follower requirement to sign up, all you need is good quality content. Sign up to join our creator community here.
How to find brand collaborations:
- Fill out a short form to join the NoGood Creator Community
- NoGood uses the info you input to match you with branded campaigns
- When you match with a campaign, NoGood sends the opportunity directly to your inbox/dm
How do you reach out to brands for partnerships:
NoGood takes care of this part of the process for you! Using the information provided, NoGood matches you with a campaign and then you create the content (if you’re interested in the opportunity). By building relationships with you as a creator, NoGood only sends you opportunities that you are truly a good fit for.
Aspire.io
Creator Marketplace where you can search live campaigns and apply to work with your favorite brands. Aspire also allows you to access their Creator Hub where you can discover resources that will help you grow your following and navigate Aspire’s platform. In order to gain access to the platform, your account must meet a few requirements. Some of these include:
- TikTok – a minimum of 1,000 followers
- Instagram – a minimum of 2,500 followers, at least 350 average likes/post, and more than 30 posts
- Blogs – 3,000 monthly views and at least 1K followers
- YouTube – 2,500 average views and at least 3K subscribers
How to find collaborations:
- Build your profile
- Explore brand briefs
- Start collaborating
How do you reach out to brands for partnerships:
Once you find a campaign that you’d be a good fit for, Aspire lets you leave the brand a message. This is your opportunity to send over your media kit (if you have one) and let the brand know why you are the perfect creator for the job. Aspire also hosts Brand Ambassador programs for brands, which is perfect for creators looking to partner long-term.
How do I find my brands collab manager:
On Aspire, all of your brand collaborations are managed under the Messages tab. Here, you can keep track of all stages of the collaboration process from negotiating, to selecting and shipping product, reviewing content, and payment.
Collabstr
Power your brand deals with Collabstr. Collabstr offers a simple way to sell, manage, and get paid for your Instagram, TikTok, and YouTube brand deals.
How to find collaborations:
- Create a profile
- Get discovered by thousands of brands on Collabstr’s marketplace looking to work with you
How do you reach out to brands for partnerships:
On Collabstr brands are able to discover you through your profile, and reach out to you directly through the platform. Receive messages from brands and communicate instantly throughout the whole collaboration.
How do I find my brands collab manager:
Collabstr makes it easy to keep track of brand deals and deadlines. You are able to submit deliverables directly through the platform. When your deliverables have been submitted and the collaboration is complete, funds are collected upfront and transferred to your bank account.
#paid
How to find collaborations:
- Create an account
- Match with brands and create authentic content your audience will love
How do you reach out to brands for partnerships:
After matching with a brand on #Paid the collaborations will appear on your dashboard. Select the collaboration and #Paid will share your profile with the brand. From there you can pitch yourself and negotiate.
How do I find my brands collab manager:
Next to your #Paid dashboard, you will see a tab for Collaborations. Here is where you manage/track the progress of your campaigns, and Opt-In/Opt-Out to campaigns that brands reach directly out to you for.
Insense
How to find collaborations:
- Create a profile + connect socials
- Upload six pieces of images and video content to show off your previous work with brands and products
- Get access to Campaigns Dashboard and get connected with brands
How do you reach out to brands for partnerships:
After reading the brief and finding a campaign you’re interested in, you will need to get in touch with the Brand Manager to apply. When reaching out to the brand manager, it is important that you include your rates (in paid campaigns) in exchange for the deliverables described in the brief. Once you apply, Brand Managers will consider all of the applications they receive, and if you’re a match, you will be notified that you have been accepted.
How do I find my brands collab manager:
Applying for campaigns, communication with the brand manager, creating/approving content, and payment are all handled through the Insense platform.
Creator.co
Creator.co is an influencer marketing platform where you can join collaborations, and affiliate programs, host giveaways, and have the extraordinary opportunity to participate in a Bespoke Campaign
How to find collaborations:
- Make an account
- Connect socials
- Browse Collaboration Hub
- Opt-In if you are a match
How do you reach out to brands for partnerships:
On Creator.co, opting in a campaign is the equivalent of pitching yourself for the campaign. This means there is no extra emailing or pitching that needs to be done on your behalf for these partnerships.
How do I find my brands collab manager:
Once you have opted in, Creator.co handles all communication through the platform. This includes the whole process from shipping products to posting your content.
The wrap up
And there it is! Remember this is a list to kickstart your search for brand deals, but there are plenty of other platforms for finding brand collaborations too. Remember to do your research and decide which one seems best for your needs, and keep our platform in mind! Feel free to reach out to us on Instagram or TikTok if you have any questions about our NoGood Creator Community or about brand collabs in general. Good luck, and happy creating!
