I’m not here to tell you that people use social platforms as search engines instead of Google; you probably already know that. But, what if I told you that Google...
The beauty industry moves fast. What worked six months ago probably doesn’t work now; and if you’re still relying on over-produced ad creative, you’re already behind. The brands that are...
Few brands have nailed the art of “conscious cool” quite like Reformation. Launched in 2009 as a vintage clothing pop-up in Los Angeles, the brand quickly became shorthand for a...
SEO as we know it is changing. That means your reporting methodology should, too. With AI search taking over, the metrics that mattered before (like clicks and click-through rate) are...
The art of gatekeeping is officially back; and it’s because our algorithms have failed us. AI recommendation engines and algorithms full of AI slop funnel you into an echo chamber...
