We helped Chime turn everyday financial moments into viral content and AI-powered discovery, driving record social growth and a first-of-its-kind LLM visibility program.
Helping Chime See a 93% Enrollment Lift From AI & Driving Social Engagement 100%+
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The team was adaptable and brought a strong collaboration to the partnership.
Caitlin McInnes
Brand & Social Media Strategist | Chime
150%
QoQ increase in social views
93%
QoQ enrollment lift from LLMs
163%
QoQ increase in social shares
Overview
Chime is a financial technology company that partners with FDIC-insured banks to provide fee-free, member-first mobile banking services, including checking and savings accounts, aiming to make financial services helpful and accessible.
The Challenge
- Strict financial regulations ruled out direct money guidance, forcing every idea through a culture-first filter
- Chime’s social presence inherited real customer frustrations, requiring a strategy strong enough to gradually shift brand perception
- TikTok was previously treated as a repost channel rather than a platform with its own creative language and audience expectations
- Chime had zero visibility in LLM-powered search for high-value queries while competitors like Capital One and SoFi were already being recommended
Services
AEO Content Strategy & Implementation
Technical AEO
Organic Social Strategy
Content Creation
Analytics & Performance Insights
AI Platform Visibility Measurement & Tracking
Persona & Value Prop Mapping
Design
Content Optimization & Authority-Building
Social Search Optimization
Approach
How We Did It
Built a platform-native content engine for TikTok and Instagram that led with entertainment and cultural relevance, weaving financial messaging in naturally rather than forcing product-first narratives.
Anchored the content calendar around BFCM, the holidays, and the New Year, turning high-spend cultural moments into opportunities for Chime to show up as the voice of financial clarity and smart spending.
Transformed TikTok from a repost channel into a native creator platform, introducing street interviews, reactive content, and trend-driven formats that built authentic audience trust and drove outsized engagement.
Executed a systematic content roadmap across Credit, Online Banking, and Loans, publishing 35+ optimizations in Q1 targeting high-volume keywords and supporting Chime’s Instant Loans product launch.
Built Chime’s first-ever LLM visibility framework, including monthly audits across ChatGPT and Gemini, an Earned Source Calendar targeting NerdWallet and Bankrate, and enabling AI bot crawling that was previously blocked.
Established a unified reporting infrastructure across GA4, Evertune, and GSC, including a custom LLM traffic attribution model that made enrollments and sessions from AI sources visible for the first time.
Results
Chime’s growth strategy spanned both search and social, building visibility and trust across every surface where their audience shows up.
On the search side, Chime’s SEO and AEO strategy significantly increased visibility across both traditional search and AI platforms like ChatGPT and Gemini. Through technical SEO, content optimization, and AI visibility initiatives, Chime improved rankings for high-intent financial queries, increased Gemini mentions by 25% QoQ, and drove 60% growth in LLM sessions, 93% enrollment lift from LLM traffic, and 2.7M organic clicks.
On the organic social side, Chime’s strategy focused on platform-native, culturally relevant content designed to drive engagement and audience trust. By combining reactive content, creator-led storytelling, and seasonal tentpole moments, the strategy built the kind of brand authority and cultural relevance that compounds beyond social, supporting Chime’s growing presence in AI-generated recommendations. The strategy drove a 150% growth in views, 126% growth in engagements, and 163% growth in shares QoQ.
60%
LLM session growth
93%
Enrollment lift from LLMs
2.7M
Organic clicks
150%
Increase in TikTok views
126%
Increase in TikTok engagement
163%
Increase in TikTok shares
Squad
Theano Dimitrakis
Senior Strategist
Rebecca Gross
AEO Strategist
Nicole Li
Organic Social Strategist
Julia Olivas
Content Manager
Ollie Martin
AEO Manager
Maria Mathioudaki
Growth Engineer
Ry Sichelstiel
Sr. Content Creator
Suha Cho
Content Creator