Abercrombie & Fitch’s Marketing and Well-Deserved Rebrand
If there were a fashion brand that could define the iconic style of Millennials and Gen-Z alike, it would be Abercrombie & Fitch. From its legendary Abercrombie-branded zip-up sweaters and...
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Cultivating Desire: Strategies in Luxury Brand Marketing
Examine strategies of luxury brands to dominate consumer minds and wallets. Learn key insights for affluent consumer engagement.
Dec 12, 2023
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Banza’s Marketing Strategy: How The Pasta Brand Dominated The Category
Explore Banza's marketing strategy. See how this brand leverages health-conscious positioning to stand out in the food industry.
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Pop Mart Marketing Strategy Analysis: Beyond the Labubu
Pop Mart—a toy brand, right? Not quite. We’ve come to know this brand well over the years, especially with their store just across the street from our office. On launch...
Jul 21, 2025
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How Brand Collaborations Work on Social Media + Examples for Inspiration
Brand collaborations have become a marketing staple, allowing businesses to tap into new audiences, increase engagement, and create high-quality content that resonates with potential customers. But how do brand collaborations...
Jul 2, 2025
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5 Brands That Got Cultural Partnerships Right
From runway collections to brand campaigns, culture has become a key ingredient in marketing. However, not in ways that feel thoughtful, earned, or respectful. Too often, brands treat culture like...
Jun 30, 2025
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The Evolution of Dyson: a Marketing Case Study
Explore Dyson’s marketing strategy — how the brand leverages innovation, sleek design, and science-driven storytelling to stand out in the competitive tech and appliance industry.
May 6, 2025
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Community is Key: Your Guide to Building an Effective Community Engagement Strategy
Learn key tactics, best practices, and actionable steps to build a community engagement strategy that fosters a thriving community.
Mar 7, 2025
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Spotify Wrapped Marketing Strategy: Data Storytelling & Creating a Viral Cultural Phenomenon
Year after year, millions of people around the world look forward to one thing in the first week of December. And no, it’s not Christmas — it’s the annual Spotify...
Jan 20, 2025
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WHOOP Marketing Strategy: The Wellness Tracker Startup Path to Rapid Growth
Whether you choose to run on the West Side Highway or visit Equinox for your daily dose of exercise, I guarantee you will observe a variety of wearables — specifically...
Jan 13, 2025
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Top 28 eCommerce Marketing Agencies in 2025
Let’s be honest. eCommerce is the future, and choosing the best, most versatile eCommerce Marketing Agency to help you with your business can be harder than choosing your snacks for the Super Bowl.
Jan 4, 2025
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Programmatic Advertising 101: 4 Examples to Learn From
Programmatic advertising has revolutionized the digital marketing landscape since its inception because of the novel automation aspect it introduced. Before programmatic advertising, advertisers didn’t have the option of competing in...
Dec 3, 2024
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