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Influencer marketing is growing rapidly. This rapid growth can be attributed to the trust that is built between influencers and their audience, making it a powerful way for brands to...
When you meet a new person at a coffee shop, online, or out in the city, oftentimes you can strike a conversation with them regarding similar interests. What shifts that...
Whether it is views, social shares, or ROI, marketers can measure it all. However, there is one key thing that marketers cannot measure yet with basic analytics – emotional resonance....