On average, a person receives a whopping 121 emails per day. With billions of emails being sent and received each day, it’s crucial for brands to lean on segmentation and...
Metaverse this, metaverse that… Everyone’s talking about virtual and augmented realities, but what about the Fediverse? Here’s what you need to know (and why you should know) about the rising...
Following the right voices is essential to keeping ahead of industry shifts and refining your strategies with relevant, data-backed insights. LinkedIn has become a hub for top-tier marketers sharing practical...
To borrow from William Shakespeare’s famous line, “all the world’s a stage”, the strategies and tactics of lifecycle marketing start from the fundamental idea that consumers are all essentially actors...
Email marketing is a vital tool for healthcare companies, offering direct communication with patients and healthcare professionals alike. It’s used for everything from appointment confirmations and reminders to promoting new...
Master email marketing for SaaS with a focus on data, complex user journeys, and evolving products for better engagement.
You don’t have to be a “Swiftie” to be touched by the impact of Taylor Swift in some way. With a staggering array of accolades, including multiple Grammy Awards, American...
Examine strategies of luxury brands to dominate consumer minds and wallets. Learn key insights for affluent consumer engagement.
The cost of acquiring new customers is five times higher than the cost of retaining existing customers. This is not at all a surprising statistic, given that acquiring new customers...
