Data-driven decision-making is paramount to running an effective media strategy and a successful business. Performance metrics are metrics and KPIs to measure in order to determine success. There are countless...
What’s the number one most important lever we have to drive success on paid social campaigns? Based on the title of this blog you probably guessed it – creative. To...
Programmatic advertising has revolutionized the digital marketing landscape since its inception because of the novel automation aspect it introduced. Before programmatic advertising, advertisers didn’t have the option of competing in...
Paid social strategies are not a one size fits all process with many steps. The first step is understanding each platform.
