Substack has surged in popularity over the past few years, with over 20 million active subscribers. So, what is drawing all these users? The platform offers a sense of community...
With more people using voice assistants than ever before, it’s no wonder voice search e-commerce transactions surged over 400% from 2021 to 2023, reaching 19.4 billion. Voice search requires a...
In the beauty niche, standing out amongst the noise is what defines lasting success. Whether you’re an established brand looking to expand your reach or an emerging brand just getting...
Imagine your website as a library, with your homepage as the entrance. Crawl depth measures how many “aisles” or clicks a visitor (or search engine bot) has to navigate from...
Branding isn’t just about a memorable logo or a catchy tagline—it’s how your business communicates its values, connects with customers, and stands out from the competition. Whether you’re a startup...
Substack has revolutionized how we consume content by connecting readers directly with industry experts and thought leaders. By focusing on discoverability, Substack has provided a space for top industry professionals...
Imagine you’re scrolling on social and you come across a post with a link to an article. Would you be more likely to click a standard blue link? Or would...
If someone searches for your company on Google, what do you want them to see? Achievements, award-winning products and services, and 5-star reviews are probably at the top of your...
As consumers shift toward more environmentally responsible habits, more brands are taking notice and pledging the same commitment to sustainability. To demonstrate this commitment, many brands utilize green marketing strategies...
