Whether you’re a consumer brand or a B2B SaaS company, paid search is a robust marketing strategy that can drive measurable growth for your business. PPC visitors are 50% more likely to make a purchase than visitors from organic search. Paid search is a high-intent BOFU strategy that leads to more conversions for your brand.
Our growth experts have selected some of the best paid media agencies based on their reputation, client portfolio, and industry recognition to help you find your ideal growth partner.
1. NoGood
NoGood is an award-winning paid search agency based in New York. The agency’s strategy focuses on keyword optimization for maximal conversion rates. NoGood will get your company placed in front of high-intent customers with hyper-targeted campaigns and display ads, improving both the volume and the quality of your leads through a combination of experimentation and strategy. NoGood’s highly effective strategies help you capture top-funnel traffic and transform it into bottom-funnel conversions.
Headquarters: New York, NY
Year Founded: 2016
Team Size: 50+ employees
Key Services:
- Campaign management
- Retargeting campaigns
- Ad & copy optimization
- Bid Strategy
- Lead generation
- Competitive analysis
- Google ads, Bing ads, YouTube ads, Shopping ads, Display ads
- Keyword research
- PPC reporting
- Audience research
- PPC landing page optimizations
- A/B testing
- International campaign strategy
- Growth marketing framework
Industries Served: Retail, Consumer Tech, Gaming, Healthcare, B2B, SaaS, DTC
Noteworthy work:
- Increased blended ROAS by 140% for JVN
- Helped Invisibly achieve a 65% MoM decrease in CaC and an 84% increase in organic website traffic
- Increased Google Paid Search net sales by 60% for SteelSeries
Case Study: NoGood has worked with many startups, scaleups, and Fortune 500 brands such as TikTok, Nike, Amazon, Intuit and more. Being one of the best pay-per-click advertising companies, we have many growth stories and successes to show for it.
2. Ignite Visibility
Ignite Visibility is a full-service digital marketing agency that offers paid search, SEO, social media, and other digital marketing services. They have a reputation for delivering exceptional client results. A good reason to consider Ignite Visibility as your PPC company is that they calculate a clear return on investment and scale your spending based on ROI. With Ignite Visibility, you will receive a custom pay-per-click audit, specific multichannel strategy, competitive benchmarking, and consultation from true experts.
Ignite Visibility noteworthy traits:
- Google, Facebook and Microsoft premium partners
- Run hundreds of thousands of dollars in targeted online ad spend each month
- Work with top clients such as Tony Robbins, Wedding Wire, Mission Federal Credit Union & Lancer Skin Care
- Consistently named a top PPC company in the United States on all top industry lists
Ignite Visibility Specialities:
- Integrate PPC with social media, CRO, SEO content marketing and public relations
- 100% ROI focused
- Professionally teach search engine optimization and web analytics at UC San Diego and will teach you too
- Offer transparent, effective, and precise tracking and funnel-based media strategies
Headquarters: La Jolla, California
Year Founded: 2012
Team Size: 100+
Key Services:
- Pay Per Click Advertising
- Search Engine Optimization
- International Search Marketing
- Local Search Marketing
- Social Media Marketing
- Email Marketing
- Conversion Rate Optimization
- Public Relations
- Website Design & Development
- Reporting & Analytics
- Amazon Marketing Services
- Digital Marketing Strategy
- Franchise Marketing
Industries Served: Consumer, Travel, Healthcare, Fintech
Case Study: Ignite Visibility achieved a +250% increase in lead volume through a paid media campaign. Check out their many successful case studies to see if they’re the right fit for you.
3. Disruptive Advertising
Disruptive Advertising is a paid search agency that focuses on PPC advertising. For the past ten years, they have perfected their strategies while providing full-service digital marketing expertise to their clients. They work with small to mid-sized businesses across a wide range of industries and have been recognized as one of Inc. 5000’s fastest-growing companies in America.
Disruptive Advertising noteworthy traits:
- $450M+ in annual ad-spend managed for clients
- Rank #145 on the Inc. 500
- 4.8 average rating from 300 reviews on Clutch
- Most reviewed marketing agency
Disruptive Advertising specialties:
- Transparency
- Search engine optimization
- Paid search
- Paid social
- Amazon marketing
- Website optimization
- Lifecycle marketing
- Staff augmentation
Office Location: Pleasant Grove, UT
Year Founded: 2012
Team Size: 50-200 employees
Key Services:
- Paid search on Google/Yahoo/Bing
- Social advertising on Facebook
- Instagram, LinkedIn, Retargeting, Ad creative (text, image, motion, video)
- Digital marketing strategy
- Website design testing and development
- Web analytics (Google and Adobe Analytics)
Industries Served: Ecommerce, Insurance, B2B, Legal, Home Services, Education, Healthcare, Fintech, and more.
Case studies: Disruptive Advertising works with clients across a wide range of industries. Their team of expert media managers is dedicated to providing exceptional results and delivering clients with the support they need to succeed in today’s competitive digital landscape. Check out their success stories.
4. WebFX
WebFX is an award-winning, full-service digital marketing agency providing paid search, SEO, social media, and other digital marketing services. WebFX offers targeted Google Ads, Microsoft, Facebook, and Instagram advertising services. They have a reputation for delivering measurable results for their clients and have won several awards for their work, including the 2020 US Search Award for Best Large SEO Agency.
WebFX noteworthy traits:
- 500+ subject matter experts
- 25-year track record
- Thousands of reviews
- In-house technology
- Deep expertise across all areas of digital
WebFX specialties:
- Search engine optimization
- Lead generation
- Ecommerce
- UX & interactive
- Revenue acceleration platform
- CRM retargeting technology
Office Location: Harrisburg, PA
Year Founded: 1997
Team Size: 193 employees
Key Services:
- Search engine optimization (SEO)
- Lead generation
- Social media
- Digital advertising
- Ecommerce
- UX
Industries Served: Fintech, Healthcare, E-commerce, Education, Manufacturing, and more.
Case studies: WebFX has driven over $3 billion in sales and over 7.8 million leads for their clients. Check out some of their notable case studies.
5. WordStream
WordStream is a paid search agency that offers PPC management software, training, and consulting services. They work with businesses of all sizes and have been recognized as a Google Premier Partner, Microsoft Advertising Elite Channel Partner, and Facebook Marketing Partner. WordStream is a great place to discover if your Google Ads are truly performing, as they offer a free, instant report card that scores your ad performance in nine key areas. They also offer a free keyword research tool that suggests hundreds of relevant keywords tailored to your industry and location, including data on keyword volume and cost per click.
WordStream noteworthy traits:
- Offer a free keyword research tool
- Offer an instant analysis of your Google Ads
- Offer a free digital marketing assessment
WordStream Specialities:
- Smart bidding technology to optimize bid for maximum ROI
- Ad copy creation
- Landing page optimization
- Reporting and analysis
Headquarters: Boston, Massachusetts
Year Founded: 2007
Team Size: 350 employees
Key Services:
- Search marketing
- Shopping ads
- Search engine optimization
- Video ads
- Social ads
- Display ads
- Lead management
- Reporting
Industries Served: eCommerce, Healthcare, B2B, Education, Automotive, and more.
Case Study: WordStream increased SEO traffic by 600% in 24 months for one of their clients. Check out how they did it.
6. Brainlabs
Brainlabs, formerly known as Hanapin Marketing, is a digital marketing agency specializing in paid search advertising. They work with both B2B and B2C clients across a range of industries and have been recognized as one of the best places to work in Indiana. Brainlabs earns client business by using their unique formula of testing, tech, and talent.
They run millions of experiments to deliver excellent marketing ROI, deemed by the team as the “Brainlabs Effect™.” When you begin working with the team, Brainlabs will take you through a robust approach, starting with audience-centric planning and then moving to data strategy and digital execution. They have worked with notable clients, including Walmart, Papa Johns, CloudFlare, and Universal Music Group.
Brainlabs noteworthy traits:
- Leading independent agency
- TikTok marketing partners
- Google Partner
- SEMrush certified agency partner
Brainlabs Specialities:
- Hires mathematicians, scientists, and programmers for a unique marketing lens
- AI algorithms help them make faster, smarter decisions, resulting in better performance and ROI for clients
- Close collaboration with clients
- Global presence allows them to bring a global perspective to their marketing strategies
Headquarters: London, England
Year Founded: 2012
Team Size: 800+
Key Services:
- Paid search and SEO
- Paid social and influencer
- Marketplace
- Creative
- CRO
- Data science, strategy, and execution
Industries Served: eCommerce, Energy, Healthcare, Retail, Travel and Hospitality, Financial Services, B2B, Education, and more.
Clientele: Check out Brainlab’s client list by size, industry and corporate structure to see if they’re a good fit for you!
7. KlientBoost
KlientBoost is a digital marketing agency specializing in pay-per-click (PPC) advertising. They offer a range of PPC services, including campaign strategy and planning, ad copywriting, landing page optimization, bid management, and analytics and reporting.
They are also known for their expertise in conversion rate optimization, using data-driven techniques to improve website performance and increase conversions. What’s great about KlientBoost is that they prepare custom pricing based on your goals, required services, speed to goal, team size, and budget.
KlientBoost noteworthy traits:
- Offers a free marketing plan on their website
- Have worked with big brands such as AirBnB, Bloomberg, Stanford University, UpWork and more
- Have an average of 63% ROI increase in the first three months
- Specialized teams for every channel
KlientBoost specialties:
- Paid advertising
- Search Engine Optimization
- Keyword tapering
- Single keyword ad groups
Office Location: Costa Mesa, CA
Year Founded: 2015
Team Size: 183 employees
Key Services:
- Pay-per-click advertising
- PPC management
- Landing page optimization
- Conversion rate optimization (CRO)
- Funnel creation
Industries Served: Ecommerce, SaaS, Healthcare, Education, Finance, and more
Case study: By working with KlientBoost, Airbnb attained a 25% decrease in cost per click, and Stanford Business reached a 139% increase in conversion. Check out their success stories.
Final Thoughts: Top Paid Search Agencies
These are just a few examples of the top paid advertising agencies out there. When choosing a paid search agency, it’s essential to consider your specific needs, budget, and goals to find the right fit for your business. The top paid search agencies, such as NoGood, Ignite Visibility, and Disruptive Advertising, offer a range of services to help businesses achieve their marketing goals.
Each agency has its own unique strengths and areas of expertise, whether it’s proprietary technology, global presence, or a uniquely structured growth model. By partnering with a leading paid search agency, businesses can access the expertise and resources they need to maximize their ROI and achieve long-term success.
Frequently Asked Questions
What’s the difference between PPC and SEM?
Search Engine Marketing (SEM) is a long-term strategy that focuses on strategies to increase your website’s organic traffic. PPC is a short-term strategy that increases visibility in search results by featuring your website at the top of the SERPs page in sponsored results. PPC requires a higher budget than SEM, as it requires you to pay for each click you receive from sponsored results.
Which is better: search ads or display ads?
Search ads and display ads are both beneficial to a comprehensive search engine marketing strategy. Search ads are a bottom-of-funnel strategy used to encourage users to click on your website and convert. Display ads are a top-of-funnel strategy used to promote brand and product awareness.
When should you use paid search?
Paid search requires a higher monthly investment than other types of search engine marketing so it’s important to ensure you’re using it effectively so you can maintain a high ROI for your efforts.
Best use cases for paid search:
- You’re promoting a new product or service
- You’re looking to drive organic traffic fast
- You want to target a specific audience
- You have a special offer like a promotion or sale
If you’re looking for long-term growth or your budget is limited, an organic SEO growth strategy would be more beneficial.
