Following the right voices is essential to keeping ahead of industry shifts and refining your strategies with relevant, data-backed insights. LinkedIn has become a hub for top-tier marketers sharing practical knowledge, proven frameworks, and data-backed strategies that drive results.
But with so much information out there, where do you start? We’ve curated a list of LinkedIn’s most influential marketers and thought leaders whose expertise is shaping the field in 2024 and beyond; here are the ones to watch.
| Name | LinkedIn Followers | Expertise |
| Ryan Pearson | 13.6k+ | Digital Transformation, Brand Strategy |
| Jolyon Varley | 65.9k+ | Culture-First Creative |
| Eugene Healey | 20k+ | Brand Strategy, Desire Mapping |
| Grace Andrews | 144k+ | Creator Economy, Brand Building |
| Katelyn Bourgoin | 88k+ | Buyer Psychology |
| Lenny Rachitsky | 306.4k+ | Product & Tech Growth |
| Brian Balfour | 67.9k+ | Growth Strategy, Scaling Frameworks |
| Teo Herzkovich | 11k+ | Gen Z Marketing, Cultural Insights |
| Alex Lieberman | 191.4k+ | Entrepreneurship, Content Strategy |
| NoGood | 76k+ | Growth & Performance Marketing |
What Is a LinkedIn Influencer?
A LinkedIn influencer in marketing is a recognized expert who uses LinkedIn to share high-value insights, data-backed strategies, and emerging trends specifically tailored to the marketing field. These influencers stand out for their ability to break down complex marketing concepts (such as growth strategies, digital advertising, SEO trends, and customer acquisition) into actionable advice that resonates with both seasoned marketers and newcomers alike.
Marketing influencers on LinkedIn often include CMOs, agency leaders, growth strategists, and industry consultants who have a proven track record in driving results. They post a range of content, from case studies and how-to guides to commentary on the latest industry shifts.
By consistently providing unique perspectives and sharing real-world examples, they have built dedicated followings of marketers looking to refine their skills and stay ahead in a rapidly changing field. Following these marketing-focused LinkedIn influencers is an effective way to access leading strategies and insights from top professionals driving the industry forward.
Top LinkedIn Influencers You Need to Follow
1. Ryan Pearson
Known for his innovative growth strategies, Ryan Pearson shares insights on scaling businesses with a data-driven approach, focusing heavily on digital and performance marketing tactics.
- Experience: Tubi, Cash App, BlackRock, Toyota, Coca-Cola, Canon, Oscar Mayer, HBO, Stella Artois, Absolut
- Expertise: Digital transformation, brand strategy, strategic thinking
- Followers: 13.6K+
Why You Should Follow: Pearson posts a “10 things I’m paying attention to today” roundup every single morning to help you stay updated on the top happenings in the digital media and marketing space. Due to major success on Linkedin, he has developed the series further into a newsletter for marketers to subscribe to.
2. Jolyon Varley
Jolyon Varley is a brand marketing expert who helps Tier One brands connect culture and subcultures to create content that converts into results.
- Experience: Co-Founder of OK COOL, official strategic and creative partners to TikTok and Meta, several production and digital art studios.
- Expertise: Platform-specific content, brand humanization
- Followers: 65.9K+
Why You Should Follow: Jolyon focuses on what happens at the margins of counter culture, youth energy, and where high and low collide. His daily posts dissect how brands can connect authentically to cultural movements and create content that drives both engagement and conversion.
OK COOL positions itself as making “traditional old school ad agencies look like dinosaurs” with their approach to social-first creativity. Whether you’re learning about marketing, looking to elevate your brand strategy, or interested in culture-driven creative work, Jolyon offers sharp insights on building brands that resonate with modern audiences.
3. Eugene Healy
Eugene Healey is a brand strategy consultant and educator who helps businesses identify and meet the universal, unmet desires that drive customer behavior, focusing on cultural alignment over conventional branding tactics.
- Experience: Founder & Keynote Speaker at Studio EH
- Expertise: Brand strategy, trend forecasting
- Followers: 20K+
Why You Should Follow: Eugene Healey operates at a compelling intersection where brand strategy becomes less tactical and becomes more intuitive. He’s built his practice around a provocative premise: that brands themselves are inherently dull, but the desires they tap into are endlessly fascinating.
His work spans consulting, education, and content creation, with a consistent focus: identifying the universal, unmet longings that define cultural moments and helping brands respond to them authentically. Eugene is deliberate about his clients, partnering with founders and executive teams who have both the resources and commitment to execute meaningful work.
4. Grace Andrews
Grace Andrews is a brand and content strategist who helps creator-led businesses scale through storytelling and culture-driven marketing. Now, she’s building her own brand documenting the messy middle of entrepreneurship.
- Experience: Former Brand and Editorial Director at Flight Story (The Diary of a CEO), Snapchat, The Social Climber UK.
- Expertise: Brand building, editorial strategy, creator economy, podcast marketing, content distribution, audience engagement
- Followers: 144K+
Why You Should Follow: Grace shares unfiltered lessons on what it actually takes to build brands that connect, not just convert. From Times Square billboards to 20,000-ticket sell-out tours, she’s learned the strategies behind turning ideas into cultural moments.
Now, she’s building something from scratch and documenting every step through her weekly YouTube vlogs, recapped in her Linkedin content. Her content cuts through the fluff of formal business language to deliver practical insights on branding, content strategy, and the intersection of creativity and culture, making the creative process transparent and actionable for founders, creators, and brand-builders.
5. Katelyn Bourgoin
Katelyn Bourgoin is a buyer psychology expert who helps businesses understand why customers actually buy (and how to use that knowledge to grow predictably).
- Experience: Built an audience of 280,000+ and scaled her businesses from $0 to 7-figures by applying buyer psychology principles
- Expertise: Buyer psychology, customer decision-making, science-backed growth strategies
- Followers: 88K+
Why You Should Follow: Katelyn cuts through marketing hype to deliver practical, research-based insights on customer behavior. She focuses on what actually drives purchasing decisions. No shortcuts or empty promises but, rather strategies grounded in understanding how people tick, click, and buy.
6. Lenny Rachitsky
Lenny Rachitsky is a product and growth expert who delivers deeply researched, actionable advice through his highly-renowned newsletter, podcast, and community.
- Experience: Author of Lenny’s Newsletter & Podcast Host of Lenny’s Podcast, Ex Product lead at Airbnb
- Expertise: Product management, growth strategy, marketplace dynamics, career development, user acquisition and retention
- Followers: 306.4K+
Why You Should Follow: Lenny interviews world-class product leaders and growth experts to uncover concrete and actionable advice on building and scaling products across industries. His content covers everything from finding your first customers and kickstarting marketplaces to improving retention, conversion, and updates on the AI-race.
Rather than theory, he focuses on practical frameworks and real-world examples from companies that have successfully solved these problems. His work has become the go-to resource (morning coffee) for product and growth professionals worldwide.
7. Brian Balfour
Brian Balfour is the Founder & CEO of Reforge, and a former VP of Growth at HubSpot, known for his deeply researched essays on growth, product, and AI strategy.
- Experience: Reforge, Hubspot, Harvard Lecturer, Long Journey Ventures
- Expertise: Growth strategy, customer acquisition, product management, growth loops, frameworks for scaling, AI-native product development.
- Followers: 67.9K+
Why You Should Follow: Brian writes deeply researched content on AI, Product, and Growth, with popular pieces including “The Next Great Distribution Shift,” “The Four Fits To $100M+,” and “AI Native Product Teams.”
Through Reforge content, he teaches tech professionals the “how” and the “why” frameworks for thinking through businesses’ toughest problems. His content focuses on sustainable, strategic approaches to growth rather than quick tactics, making it essential for anyone building and scaling products.
8. Teo Herzkovich
Teo Herzkovich is a Gen Z marketing strategist who helps brands decode cultural and behavioral shifts to build strategies that command attention and deliver measurable results, bridging the gap between established brands and the next generation of consumers.
- Experience: ZKOVI, ChatLabs, Oscar de la Renta, Mattel, Authentic Brands Group, Carlton Jones, Jimmy Choo
- Expertise: Gen Z consumer behavior, cultural insights, social media strategy, influencer marketing, AI marketing automation, content creation, trend forecasting
- Followers: 11K+
Why You Should Follow: Teo specializes in turning cultural insights into actionable strategies that balance creativity with performance. His campaigns and content have amassed over 13 million organic views by pairing cultural fluency with digital precision.
As both a strategist and content creator, he decodes the behavioral shifts happening in real-time, helping brands stay relevant in a world where attention is fleeting and consumer expectations shift overnight. His work unites creativity, culture, and technology to shape marketing strategies that don’t just follow trends but set new standards for how brands connect with their communities.
9. Alex Lieberman
Alex Lieberman is a serial entrepreneur and content creator who helps businesses understand what it takes to build, scale, and navigate the founder’s journey. He runs multiple companies while continuing to share unfiltered insights on entrepreneurship.
- Experience: Co-Founder of Morning Brew, Startup studio incubating StoryArb, GrowthPair, Tenex and Distro, Bark Social, Morgan Stanley
- Expertise: Business media, content strategy, growth frameworks, audience building, AI transformation, entrepreneurial storytelling
- Followers: 191.4K
Why You Should Follow: Alex offers candid advice on building businesses and explores how today’s world impacts founders through his podcast, Founder’s Journal. His content covers everything from the painful 0-to-1 challenges to frameworks for scaling to millions in revenue, along with the emotional rollercoaster throughout.
Rather than polished success stories, Alex shares the messy middle, making entrepreneurship more transparent and accessible for founders at every stage.
10. NoGood
NoGood is a growth marketing agency that partners with iconic brands and VC-backed startups to unlock rapid, scalable growth through data-driven experimentation and full-funnel strategies. Born in New York City, NoGood assembled a team of growth leads, creatives, engineers, and data scientists because they couldn’t find the marketing team they wanted.
Recognized by TechCrunch as a verified expert growth marketing agency, NoGood operates at the intersection of scientific rigor and creative storytelling. Through methodical testing, industry-leading partnerships, and strategic frameworks, NoGood transforms growth tactics into repeatable systems that drive meaningful revenue outcomes and maximize ROI across SaaS, Healthcare, Fintech, B2B, and Consumer sectors.
Experience: Nike, TikTok, Intuit, MongoDB, Inflection, Oura, Amazon, AWS, Spring Health, P&G, Match Group, Goodie AI
Expertise: Performance marketing, organic social, AI, SEO, SEM, paid social, lifecycle marketing
Followers: 76K+
Why You Should Follow: NoGood breaks down what’s happening in real-time across the marketing landscape, dissecting trending brand campaigns to show what went spectacularly right or disastrously wrong. They analyze culturally relevant moments before they become mainstream, and make trend predictions grounded in both data and hype.
Their content explores how AI is reshaping the work of creators and brand marketers, offering practical frameworks for navigating this shift rather than feeding the AI fire discussions with negativity.
What Is the Value of Following LinkedIn Influencers?
Following LinkedIn influencers in the marketing space gives you direct access to strategies and insights that are driving results across industries right now, not six months from now when they’re already outdated. These influencers share what’s actually working: the campaigns that converted, the experiments that failed, the platform shifts that changed the game, and the consumer behaviors reshaping how brands connect with audiences.
LinkedIn influencers offer context in their content. They dissect developments in order to determine why brand campaigns succeed or fail, predict where trends are heading before they peak, and translate complex shifts (like AI’s impact on content creation) into practical applications you can implement immediately.
The interactive nature of the LinkedIn platform also allows these experts to engage directly with their audiences, creating spaces to discuss emerging trends, pressure-test ideas, and gain perspectives from practitioners solving similar problems. This exposure expands your network organically, connecting you with peers, industry leaders, and potential collaborators.
