Growth and performance marketing have become critical roles that every organization needs. No longer just a buzzword but a true profession filled with forward-thinking and strategic marketers. Many of whom are women. Below, we’ve listed 20 of the best who we feel are setting the pace and pushing the growth marketing industry forward.
Julia Yan
Head of Growth, TikTok
Julia Yan is the Head of Growth at TikTok, the fast-growing, short-form mobile video app owned by Beijing-based startup ByteDance. Prior to joining TikTok, she worked for Amazon and was part of the product marketing efforts for the Amazon Echo speaker. Before Amazon, Yan was a consultant for Deloitte and PwC, respectively. She’s based in Los Angeles and hiring, according to her LinkedIn.
Alison Lewis
Chief Growth Officer at Kimberly-Clark
25 years of experience in marketing at the top companies in the world makes Alison Lewis one of the most prominent and influential women on our list. After a recent exit from Johnson & Johnson, she has now found herself dropping the CMO acronym and trying out the title Chief Growth Officer instead. A move that solidifies the importance of growth within companies. She is recognized as a visionary leader and has earned many accolades throught her career.
Cynthia Kleinbaum
VP of Mobile and Product Marketing at Walmart eCommerce
Years of experience in the ecommerce fashion space has led Cynthia Kleinbaum to her role at Walmart as VP of Mobile and Product Marketing. With a Harvard MBA and 14 years in the industry, she is known to be analytical and collaborative as well as have an entrepreneurial nature.
Stephanie Chang
Head of Growth & Retention Marketing, Glossier
After 2 years at Etsy, Stephanie has now been leading growth and retention at Glossier for just over 2 years. According to her LinkedIn, Stephanie and her team are responsible for building financial forecasts based on different budget scenarios and partnering with finance on the P&L, optimizing Glossier’s media mix based on insights from experiments (geo, channel, stage of marketing funnel), partnering with the data team to build an attribution model that is aligned with our business model, partnering with our product/eng teams on landing page optimization/conversion rate optimization, partnering with our creative/brand teams to build new content streams, and scaling the levers that drive meaningful business impact (customer LTV, repeat rates, product mix, etc).
Barbra Gago
Growth Marketing Executive
Having just left her role as Chief Marketing Officer at Miro, Barbra Gago continues her mission as an advisor and mentor to entrepreneurs through her work at Reforge and Accelprise. She is a revenue-focused marketing executive with over 12 years of experience building customer-centric brands and scalable marketing engines that drive rapid growth in mid-market and enterprise. Just some of her expertise includes digital marketing, demand generation, content marketing for SaaS, product marketing, go-to market strategy, and positioning.
Rachel Weiss
VP Strategy & Growth, L’Oreal
After 12 years at L’Oreal, Rachel Weiss has been a huge part of marketing and growth for many L’Oreal brands. She is also an award-winning digital professional who champions women in the industry. Weiss is the founder of one of L’Oréal USA’s key initiatives – Women in Digital. This program supports women in the digital space by identifying and celebrating female entrepreneurs advocating digital and IT careers for women along with mentorship programs and testing opportunities. In addition, she is responsible for creating digital marketing and innovation strategy focusing on mobile, social, content and disruptive technologies across L’Oréal USA.
Jen McGavin
Sr. Director of Marketing and Growth, Rockets of Awesome
A career in B2C marketing eventually led Jen McGavin to the growth marketing industry where she has found a place at Rockets of Awesome. As one of the companies disrupting the market for children’s clothing, Jen has been with them through the last year of growth where they saw an almost 50% increase in traffic and revenue over 2019. Jen is an expert on growth in the ecommerce arena specializing in omnichannel growth and developing immaculate user journeys.
Elena Filimonova
Senior Vice President, Global Marketing at CGS
With over 15 years of experience in the strategic marketing and brand management space, Elena Filimonova is a seasoned marketing executive. Her work has impacted the visibility, profitability, and performance of diverse technology services and products including SaaS, Cloud and Search technologies. She has spent the last 5 years at CGS where she leads the Global Marketing Team and has a reputation for developing highly successful campaigns within budget, on schedule and surpassing corporate goals.
Susan Hui
Director, Innovation & Growth (AI & Emerging Technologies), 1-800-FLOWERS.COM, INC.
After spending 5 years as an investment banking analyst, Susan has now really hit her stride in the growth marketing industry. As director of innovation and growth at 1-800-flowers.com, she has lead the companies voice search initiatives and more. Her work won three Mobile Marketing Association Smarties Awards in 2018. 2 gold for Mobile Payments/Commerce for Global and Mobile Payments/Commerce for North America Regionals, as well as 1 silver for Messaging for North America Regionals.
Julie Channing
VP of Marketing, Allbirds
Allbirds, the rapidly expaning leader in sustainable carbon-neutral footwear, has now grown internationally and just filed for a Series D round. Their success can in part be contributed to their marketing team led by Julie Channing, who lead the development of the brands’s unforgettable aesthetic and strong brand story. In Channings’s interview with Forbes, her tidbit of advice for marketers – “..really appreciate the importance of listening instead of just talking to their consumer and taking complete advantage of the data at their fingertips to find these actionable nuggets that can help them create more meaningful and relevant connections, and then being nimble enough to react quickly to change.”
Leela Srinivasan
Chief Marketing Officer, Survey Monkey
With many years in the industry, Leela Srinivasan is a marketing leader whose journey has included significant stints in sales and management consulting. She specializes in B2B marketing, customer marketing, content marketing, social media marketing, marketplace businesses, and more and leverages all of these skills as the CMO of the popular SaaS company, Survey Monkey.
Berta de Pablos Barbier
Chief Growth Officer, Mars
Berta’s story is a coming home tale. She spent 6 years at Mars doing everything from marketing to food science, to leading innovation before leaving for 5 years to flex her muscles in the fashion world. She has now been back at Mars for 5 years where she is the Chief Growth Officer. Berta regularly spends time doing interviews and speaks on diversity and women in the workplace and she truly believes in paying it forward. In a recent article, she wrote for NBC, she said, “Be attentive, vulnerable, and lift the people up around you. It is rewarding and remember, every effort counts.”
Kate Iles
Growth, Farmer’s Dog
A seasoned entrepreneur with years of experience at brands like M.Gemi and Elysium Health, Kate Neufeld has not only been a leader in business but has also taught growth marketing at the graduate and executive levels. She strives to promote disciplined prioritization and excellent execution and unlock cross-team ideas. A few of her specialties include research and data analysis, customer acquisition and retention, and conversion funnel optimization.
Mary Sagripanti
GM, Global Head of Marketing, Growth and Customer Engagement at Amazon
Mary Sagripanti is the GM and Global Head of Marketing, Growth and Customer Engagement. Before joining Amazon in 2016, Sagripanto spent 8 years at Kraft where her and her team won multiple awards for their marketing efforts including Ad Age Top Marketer of the Year. With experience in Fortune 100, start-up, and agency experience, Sagripanto is a well-versed brand marketing who have proven business and leadership skills.
Susan Su
Head of Portfolio & Growth/Marketing in Residence, Sound Ventures
A startup marketing veteran, Susan Su is now the leading Growth Marketing for Sound Venture, Ashton Kutcher and Guy Oseary’s venture capital firm. Susan has spent the last 6 years of her career helping other startups build and lead growth marketing teams during her work at Reforge and 500 startups.
Amy Ng
Director of Growth Marketing, Billie Inc.
The recent acquisition of Billie by P&G in January 2020 for an undisclosed amount is proof that Amy Ng and her team have had a successful year. After spending many years at DTC brands like Casper, Tarte Cosmetics and Modcloth, Amy is no doubt a talented marketer. She is an expert at customer acquisition, search marketing, and more.
Melissa Tan
Startup Advisor
After a few years in finance at Goldman Sachs and consulting at McKinsey, Melissa climbed the product and growth ranks at Dropbox helping the company find success in acquisition, onboarding, and expansion. Currently Melissa has taken her skills to be a startup advisor for top venture-backed businesses including Grammarly, Typeform and Canva working with them on improving their growth strategies and scaling their growth teams.
Casey Daley
Director of Growth, M.Gemi
Casey Daley is the Director of Growth for upstart footwear company M.Gemi. She joined the company in fall 2019 after spending many years as a marketer for several other footwear brands including Foot Locker and Coach. Casey is an expert in affiliate marketing and customer acquisition.
Dana Raichman
Vice President Growth Marketing, theSkimm
Dana Raichman was first a Director of Ecommerce before becoming the Vice President of Growth Marketing at popular newsletter, theSkimm, just 3 months ago. An expert in acquisition and retention, she has not only driven growth through typical channels, but consistently looks outside the norm to find unique growth opportunities.
Edlynne Laryea
Director, Head of Industry, Consumer Packaged Goods at Facebook
After 5 years as a Global Director at Johnson & Johnson, Edlynne Laryea has now found a place at Facebook as Director, Head of Industry, Consumer Packaged Goods at Facebook. A specialist in social media marketing, brand management, consumer packaged goods marketing, among many others, Edlynne is consistently pushing the boundaries of what growth marketing can be.
Caroline Couvillon
Director, Global SMB Marketing at Facebook
A true media expert, Caroline Couvillon grew her skills at Time and CNN before landing at Facebook 5 years ago. There she has moved up the ranks on teams like Accounts and Agency Marketing and Global Marketing Solutions before becoming the Director of Global SMB Marketing.
Liz Walsh
VP – Growth Marketing at Forbes
Over her 5 years at Forbes, Liz Walsh has focused on company wide brand marketing and oversees a large team of designers, brand managers, campaign specialists, art directors and audience development specialists. She has also been focused on the launch of the Forbes 8 app which is an app created to provide inspiration for entrepreneurs. The app launched January 25, 2020.
Jill Essig
Sr. Director of Growth Marketing, The Walt Disney Company
After spending 10 years on the agency side, Jill Essig is now an expert in digital products for Fortune 500 companies. After 2 years at Bed Bath & Beyond and 2 years at 21st Century Fox. Essig is now at Disney driving audience growth to Disney’s evergrowing portfolio of digital products. Jill’s marketing prowess has allowed her to translate customer data and insights into effective marketing programs.
