The 13 Best App Marketing Agencies in the Game

The app ecosystem has never been more competitive or more full of opportunity. With millions of apps fighting for attention across the Apple App Store and Google Play, launching an app is no longer enough. Sustainable growth demands strategic distribution, performance-driven creativity, deep analytics, and retention-first thinking.

That’s where top-tier app marketing agencies come in.

Whether you’re an early-stage startup, a funded scale-up, or an enterprise brand with mobile as a growth channel, the right agency can help you acquire quality users, reduce CAC, and maximize LTV across every stage of the funnel.

But not all agencies are built the same.

We’ve rounded up the best app marketing agencies in the game right now, from ASO specialists and paid media powerhouses to full-stack growth partners who do it all. These are the teams behind some of the world’s most successful apps, and if you’re ready to level up, they’re the ones to know.

1. NoGood

NoGood isn’t your typical agency. We’re a team of growth leads working as an embedded partner across your entire growth funnel – from install to retention and revenue. We treat your app like our own product and back every decision with data, rapid testing, and ROI.

We specialize in acquisition + activation + retention, not just installs. Whether you’re launching, scaling, or reviving an app, NoGood builds custom playbooks that move the needle across paid UA, ASO, in-app UX, and monetization, tied together with a strong data infrastructure.

We’ve helped scale apps across fintech, health, SaaS, and eCommerce, including VC-backed startups, public brands, and stealth launches. Our partners consistently call us the best-kept secret in growth marketing (but that might not last much longer).

Headquarters: New York City, New York

Year Founded: 2017

Team Size: 50+ employees

Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI

Core Services: App Store Optimization, Paid Media, Influencer & Creator Marketing, App Growth Strategy & Funnel Optimization, Product-Led Growth, Content & SEO Strategy

Key Strengths

• End-to-End App Growth Execution: From strategy to creative to analytics, we manage the entire growth stack, including paid acquisition, ASO, lifecycle marketing, and CRO. We’re known for speed, rigor, and transparency.
• Vertical Expertise in High-Stakes Categories: We’ve helped drive growth in regulated, complex, or high-competition verticals like finance, health, SaaS, wellness, and B2B where messaging, compliance, and unit economics matter.
• Best-in-Class Creative & Influencer Strategy: Our team of TikTok-first creators, UGC strategists, and motion designers helps apps break through the noise with scroll-stopping creative across paid, organic, and influencer campaigns.
• A True Extension of Your Team: Clients don’t come to NoGood for fluff or slides, they come for a high-performance growth team that acts like an in-house partner. We plug into your Slack, join your standups, and deliver like it’s our business on the line. Because it is.

Case Studies: Inflection, Invisibly, Merlin

2. Phiture

Phiture is known for its proprietary Mobile Growth Stack, a strategic framework that’s been adopted by teams worldwide. This framework established the agency as a leading strategist in app growth. Their methodology blends technical ASO with behavioral lifecycle marketing (push notifications, in-app, email) and monetization strategy for subscription apps.

Unlike agencies that focus solely on performance marketing or short-term UA, Phiture brings a holistic, data-driven approach that integrates growth strategies with CRM, in-app engagement, and scalable experimentation. They’re a go-to partner for apps that care as much about what happens after the install as they do about acquiring users in the first place.

Headquarters: Berlin, Germany

Year Founded: 2016

Team Size: 100+ employees

Industries Served: Health & Wellness, Education Tech, Productivity Apps, Travel, Music & Entertainment, FinTech, SaaS & B2B Apps

Core Services: Customer Retention, CRM, Performance Marketing, Subscription Optimization, Creative Services

Key Strengths

• Lifecycle Marketing & Retention Expertise: Phiture is widely respected for its work in CRM, push notifications, in-app messaging, and email marketing, helping apps move beyond installs to retain users and increase LTV. They’re one of the few agencies with a dedicated Lifecycle Marketing team.
• Growth Consulting Over Execution: Unlike execution-heavy agencies, Phiture is a strategic growth partner. They work well with product teams who want a framework-driven, hypothesis-based approach to testing, iteration, and sustainable growth.
• Strong Industry Credibility & Education: Phiture runs one of the most respected mobile growth blogs and podcasts in the industry. They also host the ASO Conference and frequently publish white papers and frameworks, positioning them as educators and thought leaders, not just service providers.

Case Studies: Headspace, Clue, Foodspring

3. Gummicube

Gummicube was one of the first agencies dedicated purely to ASO, and they’ve maintained a leadership position by building their own platform called DATACUBE. This platform is a proprietary ASO research and performance tool that collects live mobile data (not just web search proxies) to inform keyword targeting and creative optimization.

Their process for optimization goes beyond just metadata. Their teams specialize in designing, testing, and optimizing app store assets for both iOS and Android. Because Gummicube also runs Apple Search Ads (ASA) campaigns, their approach is a hybrid of organic and paid to ensure visibility aligned with overall ASO efforts.

Headquarters: San Jose, California

Year Founded: 2011

Team Size: 100+ employees

Industries Served: Gaming, Entertainment & Media, Security, Food Delivery, eCommerce & Retail, Travel, Finance

Core Services: ASO Keyword & Conversion Optimization, Creative Services, Reputation Management, ASO Measurement, Apple & Google Ads, A/B Testing, App Launch, App Promotion

Key Strengths

• ASO-First DNA: ASO is not an add-on for them – it’s their core service. Their processes and tools are purpose-built for app store visibility.
• Enterprise-Ready: They’ve worked with big names in the industry like McAfee, NBC, Dawn of Titans, GrubHub, and BET. This demonstrates their ability to work across various industries and be successful in helping businesses achieve their app growth goals.
• Full-Funnel Alignment: By aligning ASA with ASO strategies, Gemmicube helps clients maximize visibility and conversions across both paid and organic channels, creating a compounding growth effect.
• Visual A/B Testing: Their Splitcube platform helps clients test icons, screenshots, and videos in a real App Store/Play Store environment before going live.

Case Studies: Sephora, AVIS, Carvana

4. App Radar

App Radar is unique in combining a powerful DIY ASO tool with hands-on agency support. This makes them ideal for teams that want visibility into performance but also need an expert to help them execute and scale it.

Their platform includes features like automated keyword rank tracking, competitor monitoring, localization management, metadata change logs, and A/B testing, making them a popular choice among in-house marketing teams and product managers who want transparency and control.

They also provide performance-focused Apple Search Ads and Google UAC services that clients can directly tie into their ASO strategy. This organic and paid alignment helps boost efficiency across channels.

Headquarters: Graz, Austria

Year Founded: 2015

Team Size: 100+ employees

Industries Served: SaaS, Wellness & Fitness, Education, Gaming, Finance, Lifestyle

Core Services: App Store Optimization (ASO), Apple Search Ads & Google App Campaigns, Creative Asset Optimization, Localization Services, Competitor Tracking & Keyword Research, Self-Serve ASO & Managed Services

Key Strengths

• DIY & Managed Services Hybrid: Their combined approach is great for companies that want to use a tool but also work with an expert team.
• Localization at Scale: Their system streamlines keyword localization and metadata updates for dozens of markets at once, which is perfect for global apps.
• Cross-Team Collaboration Tools: Built for marketers and developers to work together. This is helpful for internal teams managing ASO along with product updates.
• Mid-Market Specialists: While they can handle larger accounts, App Radar shines with mid-size businesses and growth-stage apps looking to level up.

Case Studies: eSound, Monkee, Chatterbug

5. Yodel Mobile

Yodel Mobile takes a holistic approach to app marketing by blending ASO, user acquisition, and creative optimization into one unified strategy. They focus on driving installs while optimizing the user journey overall, from discovery to retention.

One of their most distinguishing features is their emphasis on creative optimization. Yodel heavily invests in crafting conversion-driven visuals, like icons, screenshots, and preview videos that are tested and refined to improve conversion rates.

And while they may be headquartered in London, Yodel Mobile works with global brands and offers regional expertise, especially in European markets. They cater to both large enterprise apps and smaller startups looking to scale.

Headquarters: London, UK

Year Founded: 2007

Team Size: 20+ employees

Industries Served: Gaming, Entertainment & Streaming, eCommerce & Retail, Fitness, Health, EdTech, and Travel

Core Services: App Store Optimization, Mobile User Acquisition, Performance Marketing, Creative Strategy & Asset Optimization, Conversion Rate Optimization (CRO), Mobile App Marketing Strategy, Analytics & Reporting

Key Strengths

• Creative Optimization & Testing: Yodel’s team has extensive expertise in designing and testing creative assets. This goes beyond just app listing visuals but also includes paid ad creatives like banners and videos to maximize CPI and ROAS.
• Cross-Channel Expertise: They combine ASO with user acquisition (paid channels), offering a full-funnel approach to app marketing. Their cross-channel strategies ensure organic growth aligns with paid campaigns.
• Strong European Focus: Yodel has deep knowledge of European app markets, making it a strong choice for brands focusing on the UK, EU, and surrounding regions. They also work globally, with experience in North America, APAC, and LATAM.
• Adaptability for Different App Types: Yodel works across a range of industries, from entertainment to education, and can scale for enterprise-level apps or smaller, more agile startups.

Case Studies: B&Q, GuideAlong, Hoppa

6. ConsultMyApp

ConsultMyApp is highly focused on data-driven strategies that optimize organic and paid app visibility. Their approach integrates real-time performance analytics and market insights to ensure campaigns are targeted and effective.

They also provide end-to-end solutions, including ASO for visibility, user acquisition for scaling, and creative asset optimization to maximize conversion rates. They’re skilled in helping with app re-launches or new app launches requiring strong market entry.

One of ConsultMyApp’s unique strengths is its ability to help brands create a strong first impression with optimized metadata, creative assets, and targeted acquisition strategies. They work closely with teams to ensure the app’s initial launch momentum leads to sustained success.

Headquarters: London, UK

Year Founded: 2015

Team Size: 50+ employees

Industries Served: Gaming, Hospitality, eCommerce, Streaming, Education, Finance, Health & Fitness

Core Services: App Store Optimization, Mobile User Acquisition, App Marketing Strategy & Consulting, Creative Asset Optimization, App Launch & Re-Launch Strategies, App Store Conversion Rate Optimization

Key Strengths

• Tailored App Marketing Strategies: They create customized strategies for each client, focusing on specific goals, whether that’s boosting downloads, improving rankings, or increasing retention. Their ability to tailor marketing plans makes them a good fit for apps of all sizes.
• Cross-Platform Support: ConsultMyApp provides support for both iOS and Android apps, offering cross-platform strategies that ensure consistency and performance across the two main app stores.
• Data & Analytics Focus: They emphasize monitoring and optimizing performance, with a focus on real-time data analysis to make agile changes to campaigns and ensure the highest return on investment (ROI).

Case Studies: Papa John’s, Grab, Simba

7. MobileAction

MobileAction combines ASO with in-depth mobile analytics and user acquisition data. Their platform gives marketers insights into keyword rankings, competitor performance, app store trends, and paid media performance all in one place.

Their platform provides real-time app performance tracking, allowing clients to adapt their strategies quickly based on performance metrics, market trends, and competitive movements. Their ASO and user acquisition solutions are powered by their App Store Intelligence platform, which provides app visibility metrics, keyword tracking, install estimates, and app trends.

In addition to ASO, MobileAction integrates paid user acquisition strategies into its offerings. This includes campaign optimization for Apple Search Ads and Google Universal App Campaigns (UAC), ensuring that both organic and paid efforts are aligned.

Headquarters: San Francisco, California

Year Founded: 2013

Key Strengths

• Unified Platform for ASO and UA: MobileAction offers a comprehensive platform that provides both ASO and paid user acquisition (UA) tools, along with deep competitive insights. This integration helps clients optimize both their organic and paid strategies efficiently.
• Data-Driven User Acquisition Strategy: MobileAction integrates user acquisition data with ASO efforts, helping brands make smarter decisions about where to allocate resources and optimize their campaigns across channels.
• Broad Expertise: MobileAction serves a wide range of industries, with strong capabilities for apps focused on scaling via paid acquisition in addition to organic ASO.

Case Studies: Square, Kwalee, Entain

8. YellowHEAD

While many app marketing agencies focus narrowly on media buying or ASO, YellowHEAD stands out for its creative approach powered by its proprietary AI technology. With their global client base, YellowHEAD combines performance marketing, app store optimization, and AI creative analysis to help apps scale intelligently and efficiently.

What sets them apart is their in-house platform, Alon, which uses machine learning to analyze ad creative performance across platforms like Meta, Google, TikTok, and Apple Search Ads. This allows their team to make faster, data-informed creative decisions – a major differentiator in an industry where creative fatigue can crush ROI.

Headquarters: New York City, New York

Year Founded: 2013

Team Size: 50+ employees

Industries Served: Mobile Gaming, eCommerce & Retail, Health & Fitness, Finance, Media & Entertainment, Lifestyle & Productivity

Key Services: App Store Optimization, Paid User Acquisition, Creative Services, Conversion Rate Optimization, Influencer Marketing, SEO & Web Marketing

Key Strengths

• Creative Optimization at Scale: With their in-house creative team and a performance-first mentality, YellowHEAD delivers high-quality ad creatives and app store assets that are tested and refined to increase ROI.
• AI-Powered Analytics: Their proprietary platform, Alpaca, offers insights into which creatives, channels, and formats perform best, allowing for faster optimization cycles and predictive creative insights.
• Global Campaign Execution: With a globally distributed team, YellowHEAD can execute local and international campaigns, particularly across North America, Europe, and Latin America.
• Influencer & Paid UA Integration: They’re one of the few mobile marketing agencies that blend influencer marketing with data-backed user acquisition, making them especially effective for consumer brands.

Case Studies: HUD, Canva, Archer

9. Incipia

Incipia is known for its analytical and highly technical approach to mobile marketing. They are specialists in advanced ASO tactics beyond basic keyword research. They also excel in their strategic management of paid ads.

Unlike creative-led agencies, Incipia works best with product and performance-driven teams. They bring a deep knowledge of mobile growth mechanics and offer consulting that focuses on LTC, CAC, retention, and monetization.

They’ve worked extensively with startups, scale-ups, and VC-backed companies, offering high-impact growth strategies while being lean and adaptable. Their consulting-led model works well for companies that already have design and dev resources in-house and primarily need a strategic marketing partner.

Headquarters: Royal Oak, Michigan

Year Founded: 2015

Team Size: 25+ employees

Industries Served: Fintech, Productivity, Health & Wellness, B2B SaaS, Startups, Education

Key Services: App Store Optimization, Paid User Acquisition, Apple Search Ads and Google UAC management, Analytics & Reporting, A/B Testing, Conversion Optimization

Key Strengths

• Expert Apple Search Ads Management: One of the few agencies that has deep specialization in ASA, helping brands scale with exact match targeting, keyword segmentation, creative sets, and bid optimization.
• Custom Analytics & Reporting: Incipia offers custom dashboards and weekly/monthly performance reports that go deep on the metrics product marketers care about: CPI, ROAS, LTV, churn, etc.
• Fractional Support Model: Ideal for teams that need strategic support without a full in-house growth team. They’re used to working as an extension of product/marketing/dev teams.

Case Studies: Case studies are currently unavailable, but you can check out their blog.

10. App Guardians

App Guardians focuses on practical, ROI-driven mobile growth, combining ASO with strategic paid user acquisition across both major platforms. They offer hands-on management and consultation for companies that want direct support from experienced mobile growth strategists.

They’re one of the few boutique agencies that specialize in in-app event optimization, which is a newer tactic for increasing visibility on the App Store. This positions them well for clients looking to go beyond metadata updates and into dynamic content promotion.

As a smaller, boutique agency, App Guardians tends to work well with mid-size apps or growing startups. They provide highly customized support, with pricing and scope designed for lean teams that need expert execution without the overhead.

Headquarters: Vancouver, Canada

Year Founded: 2018

Team Size: 25+ employees

Industries Served: Gaming, Health & Wellness, Finance, Education & Productivity, eCommerce, Entertainment & Streaming

Key Services: App Store Optimization, Apple Search Ads & Google UAC Management, Mobile User Acquisition, Conversion Rate Optimization, In-App Event Optimization, Analytics & Performance Consulting, Localization & International Growth Strategy

Key Strengths

• Tactical, Execution-Focused Team: Clients often work directly with experienced growth strategists, not entry-level account managers. Their approach is hands-on and highly tactical.
• Clear, Transparent Reporting: They’re known for clean dashboards and transparent campaign insights, which is especially valuable for in-house teams juggling multiple vendors or channels.
• Strong in International Growth & Localization: App Guardians has experience helping apps localize for new markets as well as optimizing keyword strategies, creatives, and events for region-specific performance.

Case Studies: Twist, Ninja Number, Diamond App Group

11. ComboApp

ComboApp is a mobile marketing agency that goes beyond just UA and ASO. They offer end-to-end support from pre-launch planning through post-launch growth. This includes strategy, branding, PR, monetization consulting, and even app development advisory. They’re well-suited for founders and teams building from the ground up.

ComboApp has deep roots in complex verticals like EdTech, healthcare, and B2B SaaS, where compliance, messaging, and UX are crucial. They’re comfortable navigating longer sales cycles, HIPAA/GDPR requirements, and value prop-heavy app experiences.

Additionally, their team includes UX/UI advisors, designers, and developers. This makes them particularly useful for companies that want a marketing partner who can also weigh in on app experience, flow, and product-market fit.

Headquarters: Chicago, Illinois

Year Founded: 2009

Team Size: 25+ employees

Industries Served: EdTech, Healthcare, Wellness, B2B SaaS, Finance & Fintech, Lifestyle & Utility, Startups & New App Launches

Key Services: App Store Optimization, Mobile App Marketing Strategy, User Acquisition, App Launch Strategy, Product Positioning & Branding, PR & Influencer Outreach, App Monetization Strategy, Creative & Development Support

Key Strengths

• Go-to-Market Strategy: ComboApp is often brought in at the early stages to shape launch strategy, covering everything from target audience research and positioning to PR, influencer marketing, and app store readiness.
• Holistic App Growth Support: Instead of offering isolated services, they act as an extension of your team, combining organic, paid, and earned media efforts into a single strategic roadmap.
• Experience in Regulated & Complex Markets: Their portfolio includes education, medical, and finance apps, making them a strong partner for apps that need to communicate clearly, build trust, and navigate regulations.
• Customizable Campaign Structures: They’re flexible with budget tiers and engagement types, offering both consulting retainers and campaign-based execution depending on your stage and goals.

Case Studies: Good2Go, Dolby, Invasion Modern Empire

12. SEM Nexus

SEM Nexus is positioned as a one-stop shop for startups, offering both app marketing and app development under one roof. This makes them ideal for early-stage companies looking for support across the product and growth lifecycle, especially when launching a new app.

They take a performance-driven approach to marketing, handling everything from creative production and UA ad buying to landing page design, app store optimization, and CRO, making them a strong fit for brands that want an agile, test-and-learn growth partner.

SEM Nexus often helps apps go from concept to market, guiding startups through MVP development, user testing, launch strategy, and early traction campaigns. They’re known for being hands-on and fast-moving.

Headquarters: Great Neck, New York

Year Founded: 2017

Team Size: 25+ employees

Industries Served: Lifestyle Health & Wellness, Social & Entertainment, Education, Finance, eCommerce & DTC, Startups of All Kinds

Key Services: Mobile App Marketing & User Acquisition, App Store Optimization, App Launch Campaigns, Paid Media, Influencer Marketing, App Design & Development, Web Design & Branding

Key Strengths

• All-in-One for Startups: They combine development + marketing to support startups from ideation through launch and scale. This is especially helpful for non-technical founders or small teams.
• Influencer Marketing with a Mobile Focus: They run micro-influencer campaigns that are tailored to drive downloads and engagement, not just impressions — a unique value-add for consumer-facing apps.
• Startup-Speed Execution: Their team is known for being highly responsive and scrappy, making them a good match for startups moving quickly and needing support without the red tape of large agencies.
• Budget-Friendly Packages: SEM Nexus offers startup-tier pricing with the option to bundle development + growth services, appealing to early-stage apps that need to stretch their budgets.

Case Studies: CellMyListing, Cheersmate, Hatched

13. Kurve

Kurve is a growth marketing consultancy known for its work with scaling startups and SaaS companies. While they do offer ASO and mobile UA, they stand out for their strategic depth, often partnering with clients as fractional growth leads to guide overall strategy, not just execution.

Kurve integrates marketing with product analytics and lifecycle optimization, which makes them well-suited for freemium or subscription-based apps that rely on user behavior to drive monetization. They’re particularly strong at retention-driven strategies.

Unlike most app marketing firms that skew heavily B2C, Kurve is comfortable across B2B SaaS, marketplaces, and consumer apps, making them ideal for apps that blur the lines, like fintech, healthtech, or workplace productivity platforms.

Headquarters: London, UK

Year Founded: 2014

Team Size: 100+ employees

Industries Served: Fintech & Finance, Health & Wellness, Productivity & SaaS, Education, Marketplaces, Subscription-Based Apps

Key Services: App Store Optimization, Paid User Acquisition, Growth Marketing Strategy, SEO & Content Marketing, Product Marketing, Funnel Optimization, Analytics & Attribution Consulting

Key Strengths

• Cross-Channel Growth Execution: Their team manages ASO, paid social, Google UAC, and Apple Search Ads, but always ties campaigns back to unit economics and LTV, not just CPI.
• Content & SEO Integration: For apps that also operate on the web or rely on search visibility, Kurve blends app growth with organic acquisition strategies, including content marketing and SEO, a rare combo in the mobile growth world.
• Fractional Growth Leadership: They’re often embedded with clients’ teams as fractional heads of growth, helping fill a strategic gap for startups that need senior-level thinking without full-time hires.

Case Studies: Coconut, BackThen, Bounty

Your App Growth Deserves a Great Partner

The mobile growth landscape moves fast, and the difference between a breakout app and a forgotten one often comes down to strategy, execution, and the partners you trust to deliver both.

From ASO wizards and media buying experts to full-funnel growth teams, the agencies on this list represent top talent in app marketing today. Each brings a unique perspective to scaling apps across acquisition, engagement, and monetization, but ultimately, the best partner is the one that aligns with your goals, stage, and product model.

If you’re looking for a performance-obsessed, full-stack growth team that doesn’t just run campaigns but helps build the machine, NoGood is the team to beat. We’ve helped apps in fintech, health, SaaS, and beyond go from early traction to breakout scale, and we’d love to help you do the same.

App Marketing Agencies: FAQs