Executing your business’s right marketing strategies and tactics is no easy task! Perhaps you have a great internal team of marketers who can implement what is asked of them, but they don’t quite have the experience to create annual, quarterly, or even monthly marketing strategies for your business’s future. And it’s not necessarily their fault.
Creating whole marketing strategies for a company takes years of experience. So you might be thinking, maybe I should just hire experienced marketers. Unfortunately, hiring an experienced group for your internal team can be expensive. So what is your other option? You can partner with elite marketing consulting firms!
These firms have expert marketers who’ve been through the trenches. They know exactly what it will take to help your company succeed in the short and long term. Using their guidance and marketing techniques, you’ll be well on your way to making great strides in your business in no time.
What Is a Marketing Consulting Firm?
A marketing consulting firm is a consultancy firm composed of dedicated professionals with extensive marketing expertise. These seasoned marketing executives have a wealth of experience across various industry sectors, enabling them to tackle complex business challenges with a holistic and analytical approach.
Marketing consulting firms offer a wide range of exceptional services that encompass the entire marketing process. They assemble diverse teams within their organization, including experts in advertising, design, research, marketing technology, and analytics. This multidisciplinary approach allows them to provide comprehensive solutions to their clients.
One of the key strengths of marketing consulting firms lies in their ability to provide actionable insights and detailed marketing strategies. They conduct in-depth market analysis and customer insights research to assist clients in understanding their target audience better. This knowledge helps businesses formulate digital marketing strategies that align with their specific business goals.
Moreover, these firms are adept at guiding clients in selecting and efficiently utilizing the latest marketing tools and channels. Whether it’s optimizing online marketing channels or enhancing customer engagement through advanced customer analytics, marketing consulting firms play a crucial role in improving customer loyalty and driving sustainable growth for their clients.
Put simply, a marketing consulting firm is a consultancy service that offers comprehensive marketing solutions to businesses facing complex challenges. With their experienced marketing teams and analytical approach, they help clients develop detailed marketing strategies, optimize their marketing channels, and achieve their business goals for long-term success.
Why Hire a Marketing Consulting Firm?
Hiring a marketing consulting firm is a strategic choice driven by several compelling reasons. In today’s dynamic business landscape, where effective marketing strategy is crucial, these firms offer a holistic approach and deep industry knowledge that can make a significant impact. Here are key reasons to consider marketing consulting services:
- Cost-efficiency: Building an in-house marketing team involves expensive hiring processes and high salaries for experienced professionals. Marketing consulting firms provide cost-effective solutions, eliminating the need for permanent, high-cost hires. They can set up efficient processes for in-house teams, saving resources.
- Adaptation to changing landscape: The marketing landscape evolves rapidly with new technologies and trends. Marketing consulting firms specialize in staying up-to-date with the latest methods, ensuring your strategies remain effective in the face of constant change.
- Fresh perspective: In-house teams can develop cognitive biases and stagnate in their approaches. Marketing consulting firms bring fresh perspectives, identifying untapped opportunities and providing breakthrough solutions.
- Time-saving: Consulting firms don’t require lengthy onboarding. They can address time-sensitive issues promptly, maximizing efficiency and minimizing wasted time.
- Elimination of workplace barriers: Internal office dynamics and politics can hinder decision-making. Marketing consulting firms operate objectively, free from internal biases, ensuring decisions are in the company’s best interests.
- Accountability: Marketing consulting firms are accountable for delivering results. You can establish clear objectives, monitor progress, and hold them to regular checkpoints, ensuring the effectiveness of your marketing initiatives.
The Top 22 Marketing Consulting Firms in 2024
1.NoGood
Description: We are NoGood for your competition! NoGood has an elite group of growth marketers, martech engineers, data scientists, and creatives who’ve worked across a range of industries, including software, retail, healthcare, fintech, pharma, and marketplace.
Our combination of marketing experience, skills, and overall execution puts us ahead of many other regional marketing consulting firms. We advise and support some of the world’s most successful brands, including Nike, P&G, Microsoft, and TikTok.
Year Founded: 2017
Located: New York City, Los Angeles, Miami
Team Size: 50+ employees
Services: Growth Marketing, Performance Branding, Search Engine Marketing, Content Strategies, Conversion Rate Optimization, Email Marketing, Organic Growth (SEO), Marketing Consulting
Clients: Fratelli Carli, Ghostery, P&G, SteelSeries, JVN, Spring Health
Industries Served: SaaS, Healthcare, Fintech, Consumer, AI
Case Study: View all case studies.
Description: Equibrand Consulting works in small teams to execute for companies and brands. Their consulting processes are implemented and streamlined to create the best solutions for their clients. They have over two decades of experience and use their core principles of insight, identity, and innovation to provide rapid growth solutions.
Although most of their work is project-based, they remain flexible in meeting client requirements by offering facilitated workshops and retainer relationships.
Year Founded: 1999
Located: Moraga, California
Team Size: 1-10 employees
Services: Advanced Marketing Strategies, Digital Marketing Consulting Firm, Branding Agency, Growth Strategy
Clients: Acura, Abbott, Dixie
Case Study: View all case studies.
3. Seedx
Description: Seedx helps build marketing strategies from scratch or refine your creative approach and guide you.
They have evolved from their early digital days into a holistic growth firm that offers a blend of marketing, technology, and strategy.
They like to think of themselves as more than just service providers; they are partners in business transformation committed to turning challenges into opportunities. They offer a big-picture strategy with specialized service execution.
Year Founded: 2015
Located: Los Angeles, California
Team Size: 10-20 employees
Services: SEO, Web Design, Social Media, Content Creation, Customer Outreach, Marketing Analytics, User Experience
Clients: Millennium Alliance, Power Provisions, Muses on Demand
Case Study: View all case studies.
4. Bain & Company
Description: Bain & Company is one of the biggest digital marketing consulting firms in the world. They have over 13,000 employees and offices across 37 countries.
The firm is perhaps too large for early-stage companies and businesses, but they do provide consulting services in a number of industries and their ecosystem of digital innovators deliver faster and tailored outcomes.
Year Founded: 1973
Located: Boston, Massachusetts
Team Size: 14,000+ employees
Services: Marketing Strategy, Business Strategy, Enterprise Technology
Case Study: View all case studies.
5.Brolik
Description: This firm has a talented group of strategists, developers, and designers who consult across many verticals and try to understand the client’s vision and needs.
Their integrated approach helps them identify opportunities to reach potential customers and increase online engagement.
Brolik is behind all their projects by positioning you to meet the right audience where they are in their journey. They learn and understand your business so they can help you communicate your unique value and find opportunities to achieve sustainable growth.
Year Founded: 2004
Located: Philadelphia, Pennsylvania
Team Size: 20-30 employees
Services: digital marketing, marketing strategy, web design
Clients: MLS Players Association, Comcast, Penn Law
Case Study: View all case studies.
6.McKinsey Digital
Description: McKinsey Digital started as the IT service branch for the well-known McKinsey & Company Corporation. However, it quickly transformed into a digital lab that provides consulting in many different digital marketing services, including software, analytics, and design, to name a few.
The consulting firm has professionals who have worked in 65 countries and clients in various sectors, including private, public, and social.
They help their clients harness the power of data and AI to modernize their businesses and fuel growth. They help transform your business by combining strategy, technical implementation, and deep expertise.
Year Founded: 2013
Located: New York, New York
Team Size: 10,000+ employees
Services: Digital Strategy, IT Operations, Enterprise Technology, Marketing Plans, Sustainable Growth
Clients:–
Case Study: View all case studies.
7. SmartSites
Description: SmartSites is a full-service consulting firm that has worked on over 700 projects. The diverse team of strategists and designers work closely with clients and pay attention to the smallest details to ensure projects meet a certain standard.
They have completed over 900 websites and generated over $100 million dollars in sales for their clients during their existence.
This brother-founded agency was built on their passion for all things digital. They let innovation and hard work lead the way to making SmarSites one of America’s fastest-growing companies. Headquartered in New Jersey, SmartSite continues to provide growth-focused services to clients worldwide.
Year Founded: 2011
Located: Paramus, New Jersey
Team Size: 60-70 employees
Services: Digital Marketing, PPC Marketing Consultancy, SEO Consultancy, Custom Web Development
Clients: AGA Truck Parts, Cut Sheet Labels, Harlem Grown
Cast Study: Allied Glass and Mirror Marketing
8. Fair Marketing
Description: Fair Marketing works with enterprise businesses to help them increase their online presence and expand their customer base. This reputable marketing consulting firm has strategists who advise and manage client campaigns throughout the partnership.
Fair Marketing leverages contemporary strategies and a deep understanding of digital trends to ensure your brand not only meets but exceeds its online potential. Their Houston-based agency offers comprehensive digital marketing services including but not limited to SEO, Pay-per-click, Social Media, and website design services.
Year Founded: 2005
Located: Spring, Texas
Team Size: 20-30 employees
Services: Content Marketing, Social Media Management, Email Marketing, Web Design, PPC Management
Clients: SafeLink Wireless, PB Talent, Mercedes-Benz
Case Study: view all case studies.
9.Legnd
Description: Legnd has a dynamic team of talent that extends into all areas of internet marketing. They aim to give their client base exceptional results by providing proven targeted marketing strategies.
They offer website design, SEO, Paid Ads, Branding, Review Marketing and more.
They pride themselves on competing with the big-time players in the industry who repeatedly come out on top. Their drive and passion (and maybe too much coffee) allow them to continue to have a winning track record.
Year Founded: 2001
Located: Houston, Texas
Team Size: 10-20 employees
Services: PPC Management, Marketing & Strategy, Advertising Services, Social Media Strategy, Graphic Design
Clients: Team Roofing, Bayou Cajun, The Salad Station
Case Study: View all case studies.
10. V Digital Services
Description: This internet marketing consulting firm helps design strong marketing strategies for businesses of all sizes. Providing the right value with the best marketing ROI is difficult for companies, but V Digital Services works hard to execute this for all its clients.
Year Founded: 2013
Located: Phoenix, Arizona
Team Size: 70-80 employees
Services: SEO Strategy, Marketing Strategy, Social Media Presence, Web Development, Print Media
Clients: –
Case Study: View all case studies.
11. L7 Creative
Description: The L7 Creative Firm puts together custom plans and a team of consultants to match business efforts so the work is executed collaboratively to pursue growth.
L7 works with health and biotech and eCommerce-focused businesses who are looking to grow their bottom line.
L7 has been in operation for over 20 years and has the awards to prove it. They claim to have achieved this by being bold, adaptable and collaborative in areas where other agencies couldn’t.
Year Founded: 2001
Located: Carlsbad, California
Team Size: 20-30 employees
Services: Branding Strategy, Digital Marketing, Content Production, Lead Generation, Social Media Platform Marketing
Clients: ISC Resources, True North, E3 Housing Solutions
Case Study: View all case studies.
12. Spinx Digital
Description: Spinx Digital has an experienced team that understands the full scope of online marketing. They craft marketing strategies after evaluating markets and audiences specific to their clients.
They have worked with some of the world’s biggest brands, including Amazon, GE, NBC, and many more.
Year Founded: 2005
Located: Los Angeles, California
Team Size: 60-70 employees
Services: Online Positioning & Strategy, Brand Development, Web Design, Mobile App Marketing, Website Solutions
Clients: APC Packaging, Lavi, Splat
Case Study: View all case studies.
Description: Deloitte Digital has been a staple in the consulting world for many years. The company has worked with some of the biggest brands in the world and excels in delivering services focused on three specific areas of transformation: growth and marketing, marketing analytics and operations, and customer experience.
Year Founded: 2017
Located: New York, New York
Team Size: 300,000+ employees
Services: Strategy, Customer Experience, Branding
Clients: Metlife, Morgan Stanley, GM
Case Study: View all case studies.
14. Brafton
Description: Brafton’s marketing consulting services can help you achieve the best results. They understand that marketing requires constant effort and that keeping up with the latest practices is key to helping companies succeed.
Year Founded: 1998
Located: Boston, Massachusetts
Team Size: 100-110 employees
Services: Marketing Strategy, Content Marketing, Social Media Consulting, Email Marketing Strategy Consulting, Business Marketing Consulting Services
Clients: Career Profiles, Concentric, IDI Billing
Case Study: View all case studies.
15. CMG Partners
Description: CMG Partners establishes new ways to help your business create a strong brand and build customer relationships. They use marketing strategy consulting services to help your business grow and realize market potential. They partner with enterprise leaders and use marketing technology, analytics, and customer engagement to identify key growth areas for success.
Year Founded: 1998
Located: Durham, North Carolina
Team Size: 110-120 employees
Services: Marketing Strategy, Digital Strategy, Strategy Consulting
Clients: Anterix, Ulta Beauty, Philips Lighting
Case Study: View all case studies.
16. The Brandon Agency
Description: The Brandon Agency specializes in B2B, financial services, and many other industries. The firm is digital at its core and their unique skill set allows them to help clients grow.
They are certified as brand strategists and focus on aligning business objectives with strong marketing strategies to deliver the best results.
Year Founded: 1959
Located: Charleston, South Carolina
Team Size: 80-90 employees
Services: Brand Strategy, Social Media Platforms, Video Production, Experiential Marketing, Marketing Campaign Development
Clients: Green Giant, Daytona Beach, FireDisc
Case Study: View all case studies.
18. Customer Magnetism
Description: Customer Magnetism has strong values and principles that ensure satisfaction for all clients. The agency started as an SEO-focused team but quickly expanded its expertise to full-digital services. The team at Customer Magnetism is dedicated, hardworking, and experts at delivering quality results. Their team is a combination of creators, strategists, designers, and developers who are ready to act as an extension of your team.
Year Founded: 2000
Located: Virginia Beach, Virginia
Team Size: 10 – 20 employees
Services: Social Media Marketing Agency, Paid Search, Organic Search, Website Design
Clients: Canteen, Echo, Bric Language Systems
Case Study:–
19. Accenture
Description: Driven by the purpose of helping their clients become the next and best versions of themselves, Accenture is a global professional services company with leading capabilities in digital, cloud, and security.
Caring deeply about what they do and their impact on their clients and audiences, the consulting firm creates 360-degree value by embracing change and making it work for their client’s businesses. Ranked #1 in their industry on Fortune’s World’s Most Admired Companies, Accenture is a leading firm that will take your marketing efforts to the next level.
Year Founded: 1989
Located: Dublin, Ireland (with offices all around the world)
Team Size: 10,001+ employees
Services: Management Consulting, Systems Integration and Technology, Business Process Outsourcing
Clients: Amazon Web Services, Google, Microsoft
Case Study: Sun Chemical
20. Boston Consulting Group (BCG)
Description: Solving the world’s biggest problems with instinct and imagination, Boston Consulting Group is a global management consulting firm that seeks to unlock the potential of leaders in business and society.
A pioneer in and the world’s leading advisor on business strategy, BCG depends on vast collaboration and a diverse community to achieve success. Empowering organizations to grow, gain a competitive advantage, and drive impact, BCG helps its clients thrive and be salient within their industries.
Year Founded: 1963
Located: Boston, MA
Team Size: 10,001+ employees
Services: Marketing & Sales, Corporate Development, Consumer Insight, Revenue Management, Business Transformation
Clients: IBM, Meta, Google Cloud
Case Study: Pandora
21. Alvarez & Marsal (A&M)
Description: A leading global professional services firm, Alvarez & Marsal, helps its clients when conventional approaches are not enough to achieve results and impact. With a community of over 6,000 people across four continents, the consulting firm helps organizations catapult growth through decisive and purposeful action.
Alvarez & Marsal is a firm like no other. It will push your company’s marketing efforts beyond insights and stand by your side to help you through the challenges you face.
Year Founded: 1983
Located: New York, NY
Team Size: 5,001-10,000 employees
Services: Corporate Performance Improvement, Private Equity Services, Restructuring and Turnaround
Clients: N/A
Case Study: N/A
22. PwC
Description: To build trust in society and solve its most important problems, PWC is a multinational professional services network of firms that provides services across two segments: trust and consulting solutions.
Helping companies undergo their most pressing challenges, the consulting firm is composed of a community of solvers who combine tech, ingenuity, and experience into the same mix. PwC makes decisions with forethought, all to achieve your company’s goals.
Year Founded: 1998
Located: London, England (with officers all around the world)
Team Size: 10,001+ employees
Services: Strategy, Audit and Assurance, Consulting
Clients: Bank of America, American International Group, Chase
Case Study: Chipotle
29. EY
Description: Ernst & Young (EY) is one of the largest multinational professional services networks in the world, helping create long-term value for clients and society.
Considered one of the Big Four accounting firms, it offers a diverse range of services, from consulting to transaction services, to help its clients tackle their challenges. To build a better working world for all, EY will help you capitalize on new opportunities and deliver responsible growth.
Year Founded: 1989
Located: London, England (with offices all around the world)
Team Size: 10,001+ employees
Services: Strategy by EY-Parthenon, Consulting, Tax
Clients: Hewlett Packard, Verizon, Coca Cola
Case Study: Consignor
Don’t Go In Alone
By leveraging the expertise and industry knowledge of marketing consulting firms, businesses can navigate the complexities of the modern marketing landscape, develop effective strategies, and achieve sustained success cost-efficiently. These firms offer a valuable alternative to traditional in-house marketing teams and digital marketing agencies, delivering crucial insights that drive growth and profitability.
