The food and beverage industry is expected to reach a market volume of $105.7 billion by the end of 2024. However, the market’s growth rate and consumption volume will increase competition.
The food and beverage industry faces pressure to meet the evolving digital world and consumer demands, such as the rise of food delivery apps, the increased need for a digital presence and advertising for restaurants, and the growing popularity of online food-related content.
What Are the Benefits of a Hiring Food Marketing Agency?
The right marketing strategy can make or break a brand’s success in today’s competitive food industry.
Here’s why food marketing agencies might be a worthwhile investment:
- Expertise and Strategy Development:
- Deep understanding of market trends
- Effective marketing strategies for specific marketing goals and target audience
- Strategic Branding and Integrated Campaigns:
- Crafting a strong brand identity
- Creating impactful marketing campaigns
- Digital Dominance in the Food Industry:
- Specialization in digital marketing solutions
- Services including Search Engine Optimization, social media advertising, and compelling content creation
- Social Media Mastery:
- Expertise in managing a brand’s social media presence
- Targeting the right audience across various platforms for food marketing
- Customer Engagement:
- Data-driven insights for effective campaigns
- Connecting with the right digital audience
- Maximizing ROI:
- Investment in impactful digital marketing campaigns
- Driving business growth and maximizing ROI
What Can a Food Marketing Agency Do for My Business
A food marketing agency is responsible for promoting and selling food products or services to consumers. It involves various strategies and techniques to create awareness, generate interest, and influence consumer behavior toward food-related offerings.
Food marketing encompasses various activities, including branding, advertising, packaging, pricing, distribution, and product positioning. Its primary goal is to effectively communicate the value and benefits of food products to target consumers, ultimately driving sales and building brand loyalty.
Marketers use persuasive advertising campaigns to promote a new food product. Through authentic storytelling, enticing visuals, and compelling messaging, marketers aim to create a desire for the product in the minds of potential customers. They may highlight its unique features, nutritional benefits, or convenience factors to capture consumer interest.
By understanding consumer preferences and utilizing effective marketing strategies, food businesses can successfully position their products in the market and connect with their target audience.
How Do I Choose the Best Food Marketing Agency?
Selecting the ideal food marketing agency can be daunting, but with a structured approach, you can find one that aligns with your brand’s objectives.
Here are key steps to guide your decision-making process:
- Passion and Creativity:
- Look for enthusiasm and creativity when showcasing their work.
- Ensure they align with your brand’s mission and vision.
- Recommendations and Research:
- Seek peer referrals and recommendations from industry insiders.
- Research successful digital campaigns and inquire about the food and beverage marketing agencies behind them.
- Adaptability and Bespoke Services:
- Confirm their ability to tailor comprehensive services to your unique needs.
- Ensure their strategic approach and values align with your brand’s vision.
- Clarify Goals and Objectives:
- Define your objectives clearly before beginning your search.
- Clear goals provide direction, whether website traffic, social media presence, or restaurant branding.
- Industry Expertise and Digital Literacy:
- Prioritize agencies with industry-specific experience.
- Assess their digital proficiency across various platforms.
- Social Media Savviness:
- Evaluate their social media strategies and content adaptation skills.
- Observe their approach through their own social media presence.
- Consider Agency Size:
- Don’t overlook smaller agencies for a more personalized experience.
- Smaller agencies often offer direct access to the marketing team.
- Specialization in Food Marketing:
- Consider agencies with specialized expertise in food marketing.
- Specialized agencies like our team at NoGood may offer tailored strategies and extensive industry knowledge.
Choosing the best food marketing agency involves considering factors like passion, adaptability, expertise, and social media presence. By following these steps and conducting thorough research, you can find an agency that meets your brand’s needs and helps you succeed in the competitive food industry.
Alternatively, you have nothing to lose in contacting a few different agencies to help determine your next marketing partner.
If you need help creating a winning food marketing strategy, our growth experts can help.
The Best Food Marketing Agencies in 2024
1. NoGood
NoGood is not your traditional marketing agency; we are a dynamic team of highly skilled data analysts, performance marketers, and creative strategists. Recognized by the TechCrunch community as one of the US’s top performance and growth agencies, we are proud to be trusted growth partners for some of the world’s most prominent brands.
At NoGood, we bring expertise across various marketing channels, campaigns, and measurable metrics. Our track record speaks for itself, as we have achieved remarkable success for businesses, including significant cost savings and impressive revenue growth. In fact, within the first six months of collaboration, we have doubled the revenue of 65% of our clients.
With a prestigious clientele that includes renowned brands like Ghostery, P&G, and Nike, we have also extended our expertise to the food industry. Working closely with food brands such as Fratelli Carli, we have delivered exceptional results, driving an astounding 350% growth for their business.
We thrive on innovation, data-driven strategies, and creative problem-solving as a team. We are passionate about leveraging our expertise to help businesses thrive in the digital landscape and achieve their growth objectives.
Office Location: New York, Los Angeles, Miami
Year founded: 2017
Team Size: 50 – 100 employees
Key Services: SEO, CRO, SEM, Social Ads, Content Marketing, Email and Video Marketing, Social Media Marketing
Industries Served: SaaS, Healthcare, Fintech, B2B, Consumer, AI
Case Studies: View all case studies.
Who should work with NoGood: Mid-large-sized food and beverage brands that want to expand their reach and drive more sales through highly targeted content marketing and advertising campaigns and increase conversions through high-converting web design and search engine optimization.
2. The Food Group
The Food Group is a full-service food and beverage marketing agency that combines food, culture, and marketing expertise to deliver results. They work with some of the biggest names in the industry as their passion is fueled by food.
They have had over 40 years of experience building some of the world’s most iconic food brands and offer their beverage clients services from strategy, branding, innovation, and advertising.
Office Location: New York
Year founded: 1968
Team Size: 51 – 200 employees
Key Services: Media Services, Advertising Services, Public Relations, Strategic Planning, Branding Approach, Restaurant Marketing, Shopper Marketing, Product Launches
Industries Served: Food and Beverage, Restaurant
Case Studies: View all case studies.
Who should work with The Food Group: Emerging food & beverage brands looking to establish their market presence can find growth opportunities in the strategy development and go-to-market services the Food Group offers.
3. Forge Digital Marketing
Forge is a digital marketing service and creative company with expertise across a handful of various industries, including a proven track record in marketing food and beverage products. They combine social media and influencer marketing with branding, SEO, and email marketing to promote the growth of food and beverage products.
Office Location: Naperville, Illinois
Year founded: 2016
Team Size: 2 – 10 employees
Key Services: Social Media Management, Website & Mobile Development, Content Marketing, Graphic Design, Digital Advertising, Community Management
Industries Served: eCommerce, Beauty, Food and Beverage
Case Studies: View all case studies.
Who Should Work with Forge Digital Marketing: Direct-to-consumer (D2C) Ecommerce businesses looking to start or scale their business or are struggling to grow due to lack of resources, team members, or time to execute marketing strategies. Brands looking for a long-term marketing partner who can provide personalized attention and become integrated with their team should consider working with Forge.
4. Elevation Marketing
Elevation Marketing is one of the US’s first national B2B marketing agencies. They provide services for industries ranging from technology to food to professional services. They work with a wide range of medium and large businesses, with 60% of their notable clients being $1 billion enterprises.
In the food and beverages industry, they have already established success with leaders like Coca-Cola, Kraft, Conagra Brands, and Kerrygold. With a focus on adaptation in the current year, Elevation Marketing acknowledges the strong pressure to meet evolving consumer demands.
Office Location: Gilbert, Arizona
Year founded: 1999
Team Size: 11 – 50 employees
Key Services: App Development, Public Relations, Branding Strategies, Inbound Marketing, Social Media Management, Online Reputation Management
Industries Served: Food and Beverage, Education, Financial Services
Case Studies: View all case studies.
Who Should Work with Elevation Marketing: Mid-large sized B2B Food & Beverage brands seeking full-service marketing services.
5. KlientBoost
KlientBoost is a digital performance marketing agency with all agencies’ most published wins (case studies, reviews, and testimonials). They boast a 63% ROI increase in a client’s first three months, as that is the average result from their 200+ case studies.
They cover nearly every industry. They have worked with Mikkeller, Mountain Wild, and 2ndKitchen in the food and beverage industry.
Office Location: Costa Mesa, California
Year founded: 2015
Team Size: 51 – 200 employees
Key Services: Google AdWords, PPC Marketing, Email Marketing, SEO, CRO
Industries Served: SaaS, eCommerce
Case Studies: N/A
Who should work with Klientboost: Food brands looking to improve their online presence and drive sales through search engine marketing and advertising.
6. Meyocks
Meyrocks emphasizes the meaning and implications of food beyond a basic need and uses its expertise in food marketing, branding, and advertising to communicate that across. As a food marketing agency, Meyrocks has a track record of success in food branding and marketing that helps brands stand out.
Office Location: West Des Moines, IA
Year founded: 1984
Team Size: 51 – 200 employees
Key Services: Public Relations, Direct Marketing, Web Development, Package Design, Food Marketing
Industries Served: Food, Health, Agriculture
Case Studies: N/A
Who should work with Meyocks: Brands looking to improve their product marketing through innovative packaging design, PR, Social media, and web design.
7. New Point Marketing
New Point Marketing is a digital agency for growth-minded CPG food and beverage businesses. In addition to marketing strategies, New Point Marketing connects CPG food and beverage brands with retailers, such as Walmart, Kroger, and coupons.com, to execute high-impact strategies.
Office Location: Lafayette, Indiana
Year founded: 2016
Team Size: 11 – 50 employees
Key Services: Brand Positioning, Digital Marketing, SEM, Branded Product Packaging, Design Development
Industries Served: Food and Beverage
Case Studies: View all case studies.
Who should work with New Point Marketing: DTC and B2B food brands looking to increase their market share within their niche. The agency wants to help brands sell more products and achieve more growth.
8. Flightpath
Flightpath is a digital marketing agency that helps businesses of all sizes navigate the digital world to achieve results. Their work targets B2B and B2C channels, aiming to help brands build awareness, lead generation, customer acquisition, and purchase continuity in their target markets.
Office Location: New York, New York
Year founded: 1994
Team Size: 11 – 50 employees
Key Services: Digital Strategy, Interactive Marketing, Social Media Channels, Email Marketing, SEO, Social Presence
Industries Served: Food, Healthcare, Pet Care
Case Studies: View all case studies.
Who should work with Flightpath: Brands looking to improve their online presence through search engine and social media marketing and advertising.
9. Crafted
Crafted is a digital creative studio passionate about creating and transforming ideas into well-designed, innovative experiences. They are a multifaceted digital studio with offerings that range from creating websites, digital ads, and campaigns to content management.
Office Location: New York, New York
Year founded: 2011
Team Size: 11 – 50 employees
Key Services: User Experience, Design, Advertising, Development, Interactive
Industries Served: Fitness, Music, Food
Case Studies: View all case studies.
Who should work with Crafted: Consumer food and beverage brands looking to build brand awareness and customer relationships through omnichannel content marketing and branding.
10. Lounge Lizard
Lounge Lizard is an award-winning digital marketing and web design agency with a portfolio that includes projects for many Fortune 500 companies. Its strengths are rooted in conceptualizing inspired and inventive online business models, brand-friendly websites, and powerful marketing strategies to help brands grow their online presence across digital channels.
The agency’s full-service staff includes marketing strategists, project managers, creative designers, copywriters, and technical developers.
Office Location: New York, New York
Year founded: 1998
Team Size: 11 – 50 employees
Key Services: Marketing Audits, Social Media Management, Ecommerce Marketing, Content Creation, Website Audits, Creative Design
Industries Served: Beauty, Fashion, Food, and Agriculture
Case Studies: View all case studies.
Who should work with Lounge Lizard: Food and beverage brands seeking to boost their online visibility and drive sales through search engine optimization, Shopify marketing, and web design services.
11. Straight North
Straight North is a food marketing company for bars, beer, restaurants, and wine. They specialize in SEO, PPC, and responsive websites and help firms increase sales leads and e-commerce revenue.
Straight North finds success for food and beverage companies by providing expertise and experience in targeting specific segments of consumers with data-driven, professional digital marketing strategies.
Office Location: Downers Grove, IL
Year founded: 1997
Team Size: 51 – 200 employees
Key Services: Email Marketing, Responsive Websites, Conversion Rate Optimization, PPC, SEO
Industries Served: Food and Beverage
Case Studies: N/A
If you need to revitalize your food marketing strategy, our specialized growth experts can help. Talk to us.
