Instagram’s algorithm has shifted, prioritizing discovery over your feed, causing every brand to fight for your attention in an oversaturated space. But the brands that win on Instagram aren’t just posting pretty pictures anymore, they’re building communities, creating cultural moments, and turning followers into customers.
Instagram is still one of the most powerful tools for visual storytelling. It’s where brands craft their personality and connect with millions of people scrolling through their feeds daily. But if every other brand has perfected their strategy, standing out becomes twice as hard (if not more).
It all comes down to organic engagement; the kind that signals real connection, not just doomscrolling. I’m talking about saves, shares, and comments that drive discussion.
The strategies that brands use to drive this engagement vary. Some lean into user-generated content while others ride cultural moments or build entire communities around niche interests. When you study what’s working, patterns start to emerge, and those patterns are what separate the brands that thrive from the ones that just post in hopes of some type of engagement because it “looks cool.”
So after analyzing different Instagram accounts, I’ve narrowed it down to 18 brands absolutely crushing it on Instagram right now. And no, these aren’t just brands with big followings like Duolingo (I’ve done my research, and almost everyone puts Duolingo on their list). These are brands with a strategy that leverage Instagram’s features intelligently, create content that resonates, and build lasting relationships with their audiences.
1. SSENSE
SSENSE is a luxury eCommerce platform specializing in high-end fashion and streetwear. But their Instagram is not your typical designer brand feed. Most fashion brands follow the same rules: polished product shots, runway looks, and aspirational lifestyle imagery. SSENSE did the complete opposite, turning their Instagram into something completely different: a fashion meme page.
They’ve gamified fashion in a way I haven’t seen done well on any other fashion page. Instead of just showcasing clothes, they create cultural commentary through absurd captions paired with editorial imagery. Captions like “Your political science teacher and your astrocartologist are getting married,” sound random out of context, but when paired with the right visuals, it captures the vibe ✨perfectly✨
By leaning heavily into niche fashion humor and those black-and-white text graphics that feel like they were ripped straight from a Y2K fashion magazine quiz, SSENSE turns luxury into something playful, self-aware, and out of the ordinary.
Strategic Takeaway: Treating their feed like a cultural mood board instead of a product catalog helped SSENSE build a community. With the comments section full of people riffing on the jokes and tagging friends, they’ve built a cult following of active participants.
2. Wendy’s
If you’ve spent any time on the internet in the last few years, you’ve probably seen Wendy’s roasting competitors, dropping hot takes, or going viral for being unapologetically unhinged. Any list of the best brands on social media might make do without Duolingo, but would be incomplete without Wendy’s.
They pioneered the brand as your “friend with zero filter” approach on X (when it was still Twitter, RIP), where they built a reputation for savage clapbacks, competitor roasts, and the kind of energy that makes you think, “Did a fast-food chain really just say that?”
I’m happy to inform you: their Instagram strategy is just as sharp, just executed slightly differently.
Instagram is where they focus on visual storytelling and product hype. Their content is slightly more polished, but the personality stays intact. Think memes, product drops, and fun campaigns. Take their “Meal of Misfortune” collaboration with Netflix’s Wednesday. They turned Wendy into Wednesday Adams, complete with her iconic braids, goth vibes, and a campaign that leaned fully into the show’s aesthetic. Wendy’s turned a generic product launch into a cultural crossover that made people line up for a limited-time menu item.
Strategic Takeaways: Wendy’s upper hand is consistency across platforms without being repetitive. Their personality is cohesive whether you’re seeing them on X, Instagram, or TikTok, but the execution adapts to what each platform rewards. And they’ve mastered something most brands struggle with: not taking themselves too seriously. Wendy’s is your reminder that people don’t always follow brands that feel like brands; they follow brands that feel like people.
3. Sweetgreen
With over 400k followers, Sweetgreen has mastered the art of making vegetables feel aspirational. While their Instagram feed looks freshly picked from a local farmers’ market, it’s visually created that way to sell users a lifestyle. Their thumbnails become a sensory experience that makes you crave a $15 salad.
This is sensory marketing on steroids. Sweetgreen’s visual strategy is almost entirely cinematic. By using professional, film-quality food photography, every shot is designed to evoke an emotion, whether that be hunger or aspiration. The visuals don’t just show you what’s in the bowl, but almost make you think you can taste what you’re seeing through the screen.
And it’s not an accident; research shows that sensory-driven content triggers stronger emotional responses and drives higher engagement. Sweetgreen knows this, and they use it to their advantage, making their feed feel alive in a way most food brands don’t.
Strategic Takeaway: Sweetgreen is a masterclass in sensory marketing. In other words, don’t just show your product; make people feel it. Invest in high-quality visuals that evoke emotion, lean into sensory details (textures, colors, movement), and build a brand identity that people want to partake in.
4. We’re Not Really Strangers
We’re Not Really Strangers is a purpose-driven card game and movement that aims to empower meaningful connections… except calling it “just a card game” misses the point entirely.
WNRS built a global community around vulnerability, self-reflection, and the idea that we’re all craving deeper human connection, which can be done through their selection of a deck of red cards. By building an emotional ecosystem, they’ve gained over 5 million followers on Instagram, turning their brand into a cultural phenomenon.
At first glance, WNRS looks like your typical motivational content: thought-provoking questions, vulnerable statements, empowering messages, the usual. But if you look closer, you’ll notice a distinct shade of red appears in almost every single post. Whether it’s obvious or subtle, that red is their visual signature.
Intentional branding like this causes followers to recognize WNRS content almost instantly, separating them from other motivational pages. From painting quotes on large pieces of paper, answering journal prompts, or shared experiences playing the game, WNRS creates emotional investment.
Strategic Takeaway: WNRS doesn’t just share quotes; they transform their audience into participants in the content creation itself. They turned a card game into a global movement by understanding the truth that people are craving transparency (I’m tired of the word authenticity), and if you give them a safe space to be vulnerable, they’ll show up.
5. Netflix2
Remember back in high school when almost everyone had a spam account? Netflix has proved to all of us that they also know ball.
Netflix2 is Netflix’s finsta, a private Instagram account, but instead of posting blurry bathroom selfies with the dog filter on, Netflix2 posts memes from iconic TV show moments from The Great British Baking Show to Love is Blind. Luckily for me, they accepted my follow request (it did take them two weeks, though 🤨).
For those that haven’t tried to join the exclusive club quite yet, enjoy this sneak peek:
Netflix doesn’t exactly need another Instagram account, but Netflix2 isn’t updating followers with movie clips from their latest show or movie (lately it’s been a lot of K-Pop Demon Hunters).
By owning a private Instagram account, they turned niche film moments into an exclusive, two-way conversation with their most passionate fans. Tapping into the psychology of exclusivity makes their finsta all the more compelling. Once you’re granted access, it feels like you’ve been given the pass to an exclusive club; a crowd who gets to be a part of the inside jokes.
Netflix creates FOMO, and whether you feel left out or part of the club, it works. The exclusivity makes the content feel more worth engaging with.
Strategic Takeaway: By creating a private, exclusive space for die-hard fans, Netflix built a community that feels more like a group chat with friends than a brand account. If your brand has a passionate, niche audience that’s already engaging deeply with your content, consider creating a space for them.
And if a finsta isn’t quite your brand’s style, there’s always Discord, Substack, a Facebook Group, or even a Close Friends Story list.
6. Rhode
Rhode is Hailey Bieber’s minimalist skincare and beauty brand that launched in 2022; three years later, it was acquired by e.l.f. Beauty for $1 billion (talk about a glow-up).
From Hailey Bieber’s strawberry glaze era to lemontini summer, Rhode became a staple in everyone’s “clean girl aesthetic” makeup bags. While her status may have helped her brand from the jump, the brand aesthetic is what drove Rhode to success. Its feed is meticulously curated. Every thumbnail, campaign shoot, product photo, and even UGC reshare follows the same visual language: clean, minimal, aspirational.
Their brand colors are gray and white, but they smartly incorporate light, muted tones that feel luxurious without being intimidating. And you can expect to see a Rhode logo somewhere, though it’s often subtly placed without feeling too flashy.
But Rhode doesn’t just launch “clean girl” products; they launch worlds. Take their lemontini summer campaign. Everywhere you looked there were yellow towels, martinis, bikinis, floaties, and that signature Rhode aesthetic tying a through-line between every element. Rhode sold a summer fantasy that people wanted to be part of (which they did, with a Rhode Beach club).
While we’re here, let’s also talk about the strawberry glaze era; after all, it’s where the viral photo of Hailey Bieber in a red dress with her husband Justin Bieber following behind in a hoodie and Crocs came to be. The strawberry glaze era resulted in limited-edition Krispy Kreme donuts and the “strawberry glaze trend” (aka dewey pink makeup). These campaigns work because they’re cohesively thematic, making them Instagrammable.
Strategic Takeaway: If your brand is in a visual-heavy industry (beauty, fashion, lifestyle), take notes from Rhode. Invest in high-quality, cohesive visuals, create thematic worlds people want to be part of, and make your aesthetic so consistent that people recognize your brand at first glance, even without the logo.
7. Yahoo!
Yahoo is the internet company that’s been around for 30 years, known primarily for email, news, and being the butt of millions of “wait, Yahoo still exists?” jokes.
Yes, they still exist; and you would’ve known that if you followed them on social media. Nothing says “I love sending emails” more than Yahoo’s Instagram account. And if you’re an office employee who sends at least 15 emails a day (probably more), Yahoo is the kind of account that just gets you.
Their entire feed is dedicated to email and office-related memes. Do you think everyone who emails you secretly hates you? There’s a meme for that. Do you have over 2,000 unopened emails sitting in your inbox right now? There’s one for that, too.
Yahoo is the epitome of “per my last email” energy. But the thing is, they don’t try to sell you anything or promote new features. Instead, they create memes about the universal pain points of email culture like the anxiety of waiting for a response or the passive-aggressive “just following up!”
Yahoo works for the bit, which sets them apart from other popular email brands like Gmail and Outlook (who currently have no clear social media presence on Instagram). Yahoo may be the butt of the joke, but at least they have the following to prove that they’re still relevant.
Strategic Takeaway: The universal frustrations, anxieties, or inside jokes of that community are what turn Yahoo into shareable content. Instead of selling the latest updates, just make people feel seen.
8. Brita
If you only know Brita from their product aisle, their Instagram will feel like stepping into an alternate dimension. We all know Duolingo (sigh) for creating the unhinged marketing playbook: turning a mascot into a mildly threatening character that haunts you if you skip a Spanish lesson. After proving that strategy works, brands like Nutter Butter and Brita tapped into their unhinged side and did a full 360 from traditional marketing.
According to the Harris Poll, Brita became the fastest-growing home care brand in late 2022 through early 2023. The initial surge was sparked by a viral user trend involving filtering vodka through a Brita pitcher (I’m not recommending this), but it was Brita’s own bizarre content that sustained that attention and turned it into brand affinity.
Their social team puts together randomly edited clips of memes while singing Brita songs in a monotone voice. Except in most clips, you’ll see a singing, dancing shark often talking about being hydrated in the most absurd way. This strategy mirrors Nutter Butter’s unpredictability and leverages character variety to keep audiences guessing. It’s consistently random in a way that becomes a brand signature.
Should Brita be on Broadway? Probably not, but being somewhat musically inclined gets people saying, “oh, that’s the Brita guy.” Throughout 2025, you could watch the meteoric rise of the Brita universe unfold in real-time.
Strategic Takeaway: The first step to Brita’s success was that one-off vodka post. But what they did differently was take advantage of the momentum. They leaned into serialized storytelling, as equally absurd and unexpected as filtering vodka in a Brita. If your brand voice isn’t naturally playful, weird, or experimental, don’t try to manufacture it. Brita’s strategy works because their team is certifiably fluent in Gen Z humor.
9. Starface
I know I’m not the only one who often sees influencers wearing bright yellow star-shaped pimple patches on their stories or in person in the subway. That’s Starface, a brand that makes unique “acne stickers” in the shape of stars that fit perfectly with their Gen Z-forward aesthetic.
Since their initial launch, they’ve expanded into other neon colors like pink and blue, limited-edition shapes like Hello Kitty or SpongeBob, and skincare with their lip balms. But besides their brightly colored feed, their ability to turn a universal insecurity into something revolutionary is what won Gen Z over.
For years, acne was something to hide. Traditional acne products used medical language words like “blemish” or “cover up.” The entire industry was built on the idea that acne is embarrassing and needs to be concealed. Then Starface came in with a different perspective: make pimple patches visible. What’s brighter than a neon yellow star on your face? Their reusable compact with a smiling face soon became their brand mascot. They developed a brand ethos that says “celebrate your skin, don’t hide it.”
What sets Starface apart from other brands is their ability to redefine acne care. Starface isn’t marketing skincare with medical language like “hydrocolloid” (even though that’s what’s in their patches).
From stars to Hello Kitty patches, the ultimate goal is self-expression; turning an insecurity into a fashion accessory for your face. By reposting UGC pictures of creators wearing their patches to animated videos and Starface memes, they turned a universal experience into an empowering community.
Strategic Takeaway: Starface proves that emotional positioning is greater than product features. When Gen Z goes to buy products, they don’t only want products that work, but also want products that make them feel seen and validated.
10. Notion
Notion is a productivity app that lets people build customizable organizational systems; essentially an all-in-one workspace tool. It’s become the go-to productivity app for thousands of users, from solo creators to entire enterprise teams, who want to build systems that actually work for them. From films to memes to demos, Notion has crafted a slow feed for the type of users who just get it. Their Instagram shows you what’s possible when productivity becomes personal.
Where every brand is chasing virality, Notion took a different approach: slow growth. Alex Hao, Notion’s social media manager, says “Social is a fast-paced environment, so it can seem both efficient and fitting to lean into trends to growth-hack your way to a new follower count, rather than indexing on something less sexy like ‘value to the user’ as a north star. But we’re big believers in slow growth—investing in our product and community sustainably.”
Now, this doesn’t mean they reject trends entirely. Instead, Notion participates in trends and leverages influencer marketing where it makes sense, but they don’t do so at the expense of their long-term commitments.
One format they often use is highlighting the stories of real Notion users: what they do, what their problem is, and how Notion helped keep their schedule in order. Showcasing other people’s entry-to-Notion stories fosters a sense of community and relatability, prompting viewers to comment and share their own experiences. It’s not a strategy that will answer your manager’s “make it go viral” demand, but it helps you thoughtfully grow a dedicated, trusting community that truly knows your brand inside and out.
Strategic Takeaway: When you consistently deliver value, you don’t need to shout from the rooftops. The community does that for you and Notion proves that slow growth works when you’re building for the long term.
11. ClickUp Comedy
ClickUp is a cloud-based project management platform used by companies to streamline workflows and manage tasks. But @clickupcomedy on Instagram gives off the energy of an after-hours office party. It’s ClickUp’s separate Instagram account dedicated entirely to corporate comedy sketches, aka the SNL of project management platforms.
EGC (employee-generated content) is the reason why ClickUp Comedy does so well. From office humor jokes to fully fleshed-out skits and tunes, this account hits the nail on the head. They relate to practically every single typical corporate office joke you could think of (I’ll bet at least one of the scenarios they cover feels familiar to you).
Not only is their content recognizable thanks to their consistent characters, it’s relatable and consistent enough to be shareable, allowing them to appear in the DMs of many people.
Office humor isn’t dead; it just needs the right execution, and ClickUp Comedy does that extremely well. But what I love most about this strategy is that this isn’t ClickUp’s main account.
They have their own separate official ClickUp account, meaning ClickUp Comedy was a strategic decision to turn a tool many corporate offices use into something office workers can actually understand and enjoy. So if a ClickUp user wants tool updates or feature demos, they can head over to the main channel. But if they want entertainment during their coffee break, they can head over to ClickUp Comedy.
Strategic Takeaway: ClickUp Comedy proves that B2B doesn’t have to be boring. In fact, B2B comedy might be one of the most underutilized strategies in social media marketing and creating a separate channel to separate professional content with comedy helped push that strategy forward.
12. Liquid Death
Who knew water could be so hardcore? As a marketer who frequently discusses brands doing weird stuff in our space, I did.
Liquid Death taps into hardcore rock and roll, punk, and heavy metal culture, turning something as simple as water into a full-blown brand identity. Liquid Death launched in 2019 and has already amassed 7 million followers on Instagram; more than A-list water brands like Poland Spring, SmartWater, and Essentia.
Keeping the “water” part discreet and making their product look like a beer can was already daring enough. But their online personality equally reflects, if not amplifies, the confusion that a customer feels when doing a double-take on their can, confusing it for a late-night drink.
Dan Murphy, SVP of Marketing at Liquid Death, states, “We want to be the funniest thing you see on your feed, and our God metric for social are shares. That is the thing we want to see happen that lets us know it’s broken through.”
Liquid Death abandoned traditional brand guidelines. Instead, they approach every piece of content like writers on a TV show. This character-driven approach gives the brand a consistent voice that can adapt to different formats while remaining true to its core. And crucially, they never break character. When they released the Pit Diaper (for people who drink a lot in the mosh pit) in collaboration with adult diaper company Depend, they priced it at $75 and it sold out within 24 hours.
Strategic Takeaway: Liquid Death proves that you can sell anything if you make it entertaining enough. Water is (arguably) the most boring product imaginable. But by wrapping it in hardcore branding, Liquid Death turned water into a $1.4 billion cultural phenomenon.
13. Oura
Unlike bulky smartwatches, Oura Ring is a sleek piece of jewelry that delivers clinical-grade biometric data straight to your phone (in my opinion, one of the best and cleanest health wellness profiles I’ve seen).
But another thing they’ve done well is gamify the wellness experience. Mixing education with personalization, their feed consists of carousels that educate customers on their health results, such as sleep quality and what it means, and navigating the how and why behind the what.
They make complex health data accessible and actionable. Most wearables dump raw data onto users without context, whereas Oura translates it into simple scores with personalized recommendations. This creates a deeper relationship with their users by providing them with more insights into the product they’re using.
But my personal favorite is their use of community and data insights. They tap into Oura user niche habits like checking their sleep score when waking up or getting an Oura Ring tan line during the summer. Seeing posts that they relate to encourages users to share their “icks” or relatable moments with their Oura ring friends.
Besides that, plenty of their educational posts are data-driven, which turns Oura into a platform of expertise, making users feel like they’re getting advice from an actual health advisor. Their use of Stories (where they frequently repost Oura Ring users’ stories) shows that they care about their users and appreciate their learnings or habits.
Strategic Takeaway: Education is engagement, when done right. If your product is complex or data-driven, take it as an opportunity to teach them what the numbers mean and why they matter.
14. Loewe
Loewe is a global luxury powerhouse that has evolved over the years. Under the LVMH group since 1996 and the creative direction of Jonathan Anderson since 2013, Loewe has transformed from a conservative heritage brand into a modern cultural phenomenon, blending artisanal craftsmanship with avant-garde design and digital innovation.
You often see posts that resemble the cover of a magazine: professional photos with their brand name “LOEWE” in bold. It’s clean, aesthetically pleasing, and in the carousels they utilize, they use other Loewe objects to resemble the color of whatever fashion piece they photographed, making their carousels feel like a sort of color palette or brand collage.
They have a way of contrasting bold colors, of making their products pop. But they are also super big on quality, often showing clips of behind-the-scenes craftsmanship like hand-blown glass clutches and leather weaving techniques. This proof of concept and the behind-the-scenes process of making one-of-a-kind pieces reveal the thought process behind design, elevating Loewe from a fashion brand to an art house.
Strategic Takeaway: The key is maintaining quality, craftsmanship, and artistic integrity in everything you create. In an era full of AI slop, proof of human work matters more than ever, adding a stamp of quality in every piece of content you make.
15. Craighill
Craighill is one of those Instagram accounts that’s a no-skip, no 2x speed kind of watch. In feeds full of GRWMs and out-of-touch influencer hauls, it’s refreshing to see creators explain something they’re so passionate about.
Craighill is a design and manufacturing brand rooted in curiosity, ingenuity, and satisfaction. They create functional, timeless objects like key rings, card cases, wine openers, rulers, desk accessories, etc, that solve everyday design problems with meticulous engineering and beautiful craftsmanship. As they explain on their website, “They know that the world already has too much ‘stuff’ and that you don’t need yet another shiny object. That’s why they design products to be as functional and timeless as they are beautiful and intriguing.”
On Instagram, they post in-depth, educational explainer videos on tiny nuances in objects you’ve probably thought about once but never questioned, like the line on a pair of scissors or why trash cans taper. Whether it’s explaining the mechanics of their actual product or using a common object to back the understanding of their design philosophy, their content is worth watching. Comments underneath their videos often rave about their peculiar attention to detail, calling their content satisfying and praising their engineering.
Strategic Takeaway: In 2026, people are hungry for content that teaches them something; content that respects their time and intelligence. They’re tired of being sold to and surface-level content that feels AI-generated. Craighill gives them the opposite: depth, curiosity, craftsmanship, and genuine passion.
16. Jacquemus
Branded storytelling is on the rise, and Jacquemus does a great job at doing it. As AI slop continues to crowd the internet and the line of what’s real and what’s not becomes blurred, Jacquemus stands on the opposite end by flexing human craftsmanship. From behind-the-scenes looks to iconic campaigns to reels full of contrast, vignettes, and raw moments their content feels not performative, but lived in.
Founded by Simon Porte Jacquemus when he was just 18 years old, the brand is rooted in deeply personal storytelling inspired by his Provençal upbringing and late mother. Every collection tells a story, whether it’s the viral lavender field runway show in Provence or his Le Valerie bag, inspired by his late mother.
But what sets this fashion brand apart is their commitment to human craftsmanship in the AI age. Their behind-the-scenes content is polished, yet raw and cinematic. While other brands chase trends, Jacquemus creates Instagrammable spectacles designed for maximum visual impact with a sense of familiarity.
Strategic Takeaway: In an age of AI-generated content, authenticity isn’t your competitive advantage, transparency is. Behind-the-scenes looks, raw, uncut moments, etc. Personal storytelling creates emotional connections that artificial relationships can’t.
17. Beli
If you’re a major foodie, you’ve probably already heard of Beli. It’s a social restaurant app where users track, rate, and share dining experiences (similar to Yelp, but ~cooler~). Behind the delicious-looking videos they post comes a consistent content strategy. There are three constant formats that they repeat:
- Ranked food or restaurants
- Top three spots or foods
- Their “come with us to try…” videos
Beli flexes consistency with their content, allowing for it to be unpredictable, entertaining, yet mouth-watering. With 784K Instagram followers, this restaurant app turned into a social media hive that’s redefining how Gen Z discovers food.
What makes their strategy work is repeatability with variety. Every video follows a proven formula: ranked lists, location highlights, mouth-watering B-roll, but the restaurants and cities change. They post shortlists of the highest-ranked spots for specific cuisines, track the most highly rated new places each month, and more.
Where other foodies also post food content, repeatability is what makes content stand out. Finding that “it factor” to keep content unique while maintaining consistency is what’ll make you stand out, and Beli did just that. Their consistency influences followers and non-followers to like, share, and save their content away to reference back to on a Friday night.
Strategic Takeaway: Consistency beats creativity chaos. Develop repeatable content formats and hooks that work, then execute them religiously with fresh subject matter. By creating that pattern recognition, your audience will keep coming back, and your format becomes your differentiator.
18. Rains
Rains does a great job at detaching from the online world and tapping into something that’s more lived in. The Danish outerwear label launched their AW25 collection with a refreshingly analog twist: a physical sticker book titled “Getting Dressed Should Be Fun.”
Their most viral posts blend fashion with pre-digital physical hobbies like jigsaw puzzles, Guess Who, activity books, and trading cards. Comments calling their content “creativity premium” and saying, “the person behind this idea format is a genius,” show that there’s a call to action here: bring screen-free activities back.
Everyone praises innovation and technology, but the brands that touch on nostalgia in a way that not only reminds you of the past but makes you crave the time you once lived turn into brands that get it. As their Marketing Director, Josh Bredehoeft notes, “People often think innovation has to be loud or flashy, but sometimes it’s as simple as putting your own interpretation on a classic format.”
Rains’ tactile, hands-on approach feels daring and innovative, despite being a classic format. Meanwhile, every other brand is focused on what’s trending. But sometimes, revisiting the archives makes it all worth it.
Strategic Takeaway: Brands should think about countering digital with analog experiences. As AI slop and screen fatigue increase, physical, tactile brand interactions become premium experiences. By leveraging nostalgia, it offers intentional slowness and hands-on engagement in a hyper-digital world.
Bonus: NoGood
If staying on the pulse of social is up your alley, we’re NoGood for that (haha, get it?). In all seriousness, our Instagram channel consists of trend explainers, campaign breakdowns, and industry marketing trends. Through our thought leadership, we provide viewers with accurate, up-to-date insights on all things social from consumer to B2B to Fintech. If you’re looking to keep up with our content, give us a follow on Instagram.
Key Strategic Takeaways
With so many brands and users killing it on Instagram, it’s super challenging to stand out from the crowd. Luckily, there are few limits to what a brand can do on Instagram. There are, however, a couple of key takeaways that any brand can incorporate into their own strategy. Regardless of which tactics you choose to try, make sure they are relevant to your own brand voice and audience’s needs, and you’ll soon reap the benefits.
- Given the visual nature of Instagram, brands must craft out some sort of cohesive visual identity or theme.
- Show some personality and authenticity. People connect with people, so make your brand feel like just another person you actually like speaking to.
- For content, figure out what makes the most sense for your business, but provide a careful balance of inspiration, entertainment, and information.
- Find creative ways to boost engagement, like in-caption polls, open-ended questions, and posting on your stories with stickers.
