Our report from December of 2024 captures the capabilities of the most recent LLMs and how they perform conducting marketing tasks.
As we enter 2025, we’re no longer predicting how AI will change marketing. Instead, it’s become clear how AI has already changed marketing for the future. Brands are connecting with...
When we think about AI tools, ChatGPT still dominates the conversation. In fact, saying you’re going to “GPT it” instead of “Google it” is being widely used by college students....
The future of search is not just dictated by changes in search algorithms; it’s also shaped by how users behave. AI prioritizes content that is optimized for user conversations as...
AI answer engines are here and they are changing the way users search the internet. Companies like Perplexity are testing brands and marketers to keep up with changing technology. We...
The field of AI is constantly changing, and Google’s Gemini is a prime example of this change. Gemini was introduced in early 2024 as Gemini 1.0, and just a few...
Discover essential AI tools for marketing agencies to enhance creativity, efficiency, and client results in a competitive landscape.
