Marketing analytics isn’t what it used to be. I remember when diving into campaign data meant manually pulling reports, squinting at spreadsheets, and spending hours trying to spot trends. Today,...
In the data-driven marketing world we all live in, we have more performance metrics than we know what to do with. Attribution modeling zooms in on specific touchpoints in a...
Are your marketing campaigns truly driving new growth, or would those conversions have happened anyway? In the age of data-driven marketing, this question is crucial. The answer lies in incrementality...
Adapt to privacy changes with first-party data collection tools. Secure and enhance your data strategy for marketing success.